Portal:Activision

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Introduction

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Activision Publishing, Inc. is an American video game publisher based in Santa Monica. It currently serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. As of January 2017, Activision is one of the largest third-party video game publishers in the world and was the top publisher for 2016 in the United States.

The company was founded in October 1979 in Sunnyvale, California by former Atari game developers, upset at how they were treated at Atari, to develop their own games for the popular Atari 2600 home video game console. Activision was recognized as the first independent third-party video game developer. The 1983 video game crash, in part created by too many new companies trying to follow in Activison's footsteps without the expertise of Activision's founders, hurt Activision's position in console games, forcing them to diversify into games for home computers, including the acquisition of Infocom. After a management shift, with CEO Jim Levy replaced by Bruce Davis, the company renamed itself as Mediagenic and branched out into business software applications. Mediagenic quickly fell into debt, and the company was bought for around US$500,000 by Bobby Kotick and a small group of investors around 1991.

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