Portal:Apple Inc.

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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. Jobs resigned from Apple and created his own company, NeXT.

As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. Jobs regained position as CEO and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics. He also announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is the world's largest information technology company by revenue and the world's second-largest mobile phone manufacturer after Samsung. In February 2015, Apple became the first U.S. company to be valued at over US$700 billion. The company employs 123,000 full-time employees and maintains 499 retail stores in 22 countries as of December 2017. It operates the iTunes Store, which is the world's largest music retailer. As of January 2016, more than one billion Apple products are actively in use worldwide.

Apple's worldwide annual revenue totaled $229 billion for the 2017 fiscal year. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the world's most valuable brand. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.

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The original white MacBook.
The MacBook was a brand of Macintosh notebook computers manufactured by Apple Inc. from 2006 to 2011. It replaced the iBook series and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Positioned as the low end of the MacBook family, the Apple MacBook was aimed at the consumer and education markets.[1] It was the best-selling Macintosh in history, and according to the sales-research organization NPD Group in October 2008, the mid-range model of the MacBook was the single best-selling laptop of any brand in US retail stores for the preceding five months.[2]

There have been three separate designs of the MacBook: the original model used a combination of polycarbonate and fiberglass casing that was modeled after the iBook G4. The second type, introduced in October 2008 alongside the 15-inch MacBook Pro, used a similar unibody aluminum casing to the 15-inch Pro, and was updated and rebranded as the 13-inch MacBook Pro at the 2009 Apple Worldwide Developers Conference in June 2009.[3] A third design, introduced in October 2009, used a unibody polycarbonate shell as aluminium is now reserved for the higher-end MacBook Pro. On July 20, 2011, the MacBook was quietly discontinued for consumer purchase in favor of the new MacBook Air.[4] Apple continued to sell the MacBook to educational institutions until February 2012.[5][6] The MacBook has effectively been superseded by the MacBook Air.


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iPhone 6S
Credit: Pang Kakit

The iPhone 6s and iPhone 6s Plus are smartphones designed by Apple Inc. The devices are part of the iPhone series and were announced on September 9, 2015 at the Bill Graham Civic Auditorium in San Francisco by Apple Inc. CEO Tim Cook. The iPhone 6S and iPhone 6S Plus jointly serve as successors to the iPhone 6 and iPhone 6 Plus of 2014.

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Did you know...

...that the original iPhone was named the Invention of the Year by Time magazine?
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The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of July 2010 Apple has opened 295 stores : 225 in 41 US states, 27 in the United Kingdom (23 in England, 2 in Scotland, 1 in Northern Ireland and 1 in Wales), 15 in Canada, 8 in Australia, 7 in Japan, 4 in China, 3 in Switzerland, 3 in Germany, 3 in France, 2 in Italy, 1 in Austria, and 1 in the Netherlands.

The stores sell Apple Macintosh personal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team.

Shown above is one of the flagship stores in Carrousel du Louvre, Paris, France.

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Scott Forstall
Scott Forstall
B. 1968/1969

Scott Forstall was the top senior vice president of iOS Software at Apple Inc. Forstall became responsible for Mac OS X releases after Avadis Tevanian stepped down as the company's Chief Software Technology Officer and before being named Senior Vice President of iPhone Software. He has spoken publicly at Apple's Worldwide Developers Conferences, including talks about Mac OS X v10.5 in 2006 and iPhone software development in 2008, later after the release of the iPhone 2.0 and 3G Versions and January 27, 2010 at Apple's 2010 iPad keynote. Forstall is also credited for developing the iPad.


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Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.)
— John Mayer (2006)
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Computing
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Apple Inc. • Macintosh task force • iOS task force • iOS
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Companies • Software • Internet • Technology • Telecommunications • Video games
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Apple Inc. (BookOutline)
Apple Inc. topics

Articles: Steve JobsSteve WozniakRonald WayneApple IApple IIApple IIIApple LisaApple TVApple WatchiPadiPhoneiPodMacintoshApertureBentoFileMaker ProFinal Cut StudioGarageBandiLifeiOSiTunesiWorkLogic StudioMapsOS XQuickTimeSafariXsanApple DeveloperAppleCareApple SpecialistApple Store (online) • App StoreApple certification programsApple IDGame CenteriAdGenius BariBooksiTunes StoreMac App StoreiWork.comMobileMeiCloudOne to OneProCareCriticismLitigation

Lists: All productsMacintosh softwareMacintosh models by case typeOS X componentsOS X technologiesiOS devicesiOS gamesiPod modelsMergers and acquisitions

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  1. ^ "Apple Updates MacBook With LED-Backlit Display, Multi-Touch Trackpad & Built-in Seven-Hour Battery". Apple Inc. 2009-10-20. 
  2. ^ Mossberg, Walter (2008-10-28). "Apple Polishes Popular MacBook for a Higher Price". All Things Digital. The Wall Street Journal. Retrieved 2008-11-18. 
  3. ^ "Apple – MacBook Pro – 13 inch Technical Specifications". Apple. 8 June 2009. Retrieved 2009-06-08. 
  4. ^ "Apple discontinues white MacBook". macrumors.com. 2011-07-20. Retrieved 2011-07-20. 
  5. ^ Slivka, Eric (2011-07-20). "White MacBook Not Dead Yet: Still Available for Educational Institutions". MacRumors. Retrieved 2011-07-20. 
  6. ^ Slivka, Eric (2012-02-08). "Apple Kills Off White MacBook as Educational Institution Distribution Halted". MacRumors. Retrieved 2012-02-09.