Portal:Apple Inc.

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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.

As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over $1 trillion. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries . It operates the iTunes Store, which is the world's largest music retailer. , more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

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The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple Inc., and now in its third generation. Replacing the PowerBook G4, the MacBook Pro was the second model, after the iMac, to be announced in the Apple–Intel transition. It is also the high-end model of the MacBook family and is currently produced with 13- and 15-inch screens, although a 17-inch version has been offered previously. The first generation MacBook Pro appeared externally similar to the PowerBook G4, but used the Intel Core processors instead of PowerPC G4 chips. The 15-inch model was released in January 2006, a 17-inch model in April, both of which received several updates and Core 2 Duo processors later in the year.

The second model, known as the "unibody" model, has a more tapered design and a casing made from a single block of aluminum. It debuted in October 2008 as the 15-inch MacBook Pro and the 13-inch aluminum unibody MacBook. The following January brought the design to the 17-inch model, along with the built-in battery that joined the rest of the MacBook Pro line in June, including the 13-inch model which Apple absorbed into the MacBook Pro line. Subsequent updates brought upgraded Intel Core i5 and i7 processors and introduced Intel's Thunderbolt technology.

Apple released the third generation of MacBook Pro in June 2012 as a 15-inch screen size only. At the same time, slightly updated versions of the previous 13- and 15-inch unibody models were announced that will sell in parallel, although Apple has delisted and discontinued the 17-inch variant. While dimensionally smaller than its predecessor, the similarly styled third generation model still retains a unibody form factor. Specification-wise, the most substantial differences in the next-generation MacBook Pro are the fitting of a significantly higher resolution Retina display, the elimination of the optical drive, and replacement of hard disk drives with solid-state drives. A third generation 13-inch MacBook Pro was released on October 23, 2012. As with the 15-inch, it includes a Retina display.


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iPhone 3GS
Credit: nvog86

The iPhone 3GS is a touchscreen smartphone, designed and marketed by Apple Inc. It is the third generation iPhone, successor to the iPhone 3G. It was introduced on June 8, 2009, at the WWDC 2009 which took place at the Moscone Center, San Francisco.

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...that the original iPhone was named the Invention of the Year by Time magazine?
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The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of July 2010 Apple has opened 295 stores : 225 in 41 US states, 27 in the United Kingdom (23 in England, 2 in Scotland, 1 in Northern Ireland and 1 in Wales), 15 in Canada, 8 in Australia, 7 in Japan, 4 in China, 3 in Switzerland, 3 in Germany, 3 in France, 2 in Italy, 1 in Austria, and 1 in the Netherlands.

The stores sell Apple Macintosh personal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team.

Shown above is one of the flagship stores in Carrousel du Louvre, Paris, France.

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Steve Wozniak
Stephen Gary "Steve" Wozniak
B. August 11, 1950

Steve Wozniak is an American inventor, computer engineer and programmer who co-founded Apple Computer (now Apple Inc.) with Steve Jobs and Ronald Wayne. Wozniak single-handedly invented both the Apple I and Apple II computers in the 1970s. These computers contributed significantly to the microcomputer revolution.


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Here's to the crazy ones.

The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.
They push the human race forward.
While some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

— "Think Different" (1998)
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Computing
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Apple Inc. • Macintosh task force • iOS task force • iOS
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Companies • Software • Internet • Technology • Telecommunications • Video games
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Apple Inc. (BookOutline)
Apple Inc. topics

Articles: Steve JobsSteve WozniakRonald WayneApple IApple IIApple IIIApple LisaApple TVApple WatchiPadiPhoneiPodMacintoshApertureBentoFileMaker ProFinal Cut StudioGarageBandiLifeiOSiTunesiWorkLogic StudioMapsOS XQuickTimeSafariXsanApple DeveloperAppleCareApple SpecialistApple Store (online) • App StoreApple certification programsApple IDGame CenteriAdGenius BariBooksiTunes StoreMac App StoreiWork.comMobileMeiCloudOne to OneProCareCriticismLitigation

Lists: All productsMacintosh softwareMacintosh models by case typeOS X components • OS X technologies • iOS devicesiOS gamesiPod modelsMergers and acquisitions

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