South by Southwest
The official logo for SXSW, 2017
(abbreviated as SXSW
and colloquially referred to as South By
) is an annual conglomerate of film, interactive media
, and music festivals
that take place in mid-March in Austin, Texas
, United States
. It began in 1987, and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with SXSW interactive lasting for five days, music for seven days and film running concurrently for nine days. Comedy and gaming components to the festival are particularly fast-growing.
SXSW is run by the company SXSW, LLC which organizes conferences, trade shows, festivals, and other events. In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin, and (beginning in 2017) the me Convention, held in Frankfurt
, Germany, in collaboration with Mercedes-Benz
. Former conferences run by the SXSW organization were SXSW Eco, an environmental conference held in Austin from 2011-2016; and one in Las Vegas: SXSW V2V
, a conference focused on innovative startups
which ran from 2013 to 2015. Read more...