is a global career that focuses on upcoming trends
. A fashion
forecaster predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style
, and other styles that will be presented on the runway
and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry
including haute couture
, mass market
, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles
, medicine, food and beverages, literature, and home furnishings. Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections.
The fashion forecasting process includes the basic steps of understanding the vision of the business and profile of target customers, collecting information about available merchandise, preparing information, determining trends, and choosing merchandise appropriate for the company and target customer. Color and style are two of the important objects to forecast for most buyers and merchandisers. Trend Tablet, Peclers Paris Nelly Rodi Lab and Fashion Snoops
offer excellent trend reports free online which make it easy to stay informed and watch the forecasting process unfold. WGSN
and F-TREND are another important company for online fashion forecasting. Read more...