The Young Electric Sign Company (YESCO) is the oldest and largest producer of electric signs in Las Vegas, Nevada. Along with competitors Ad-Art, Inc., FederalSign, Heath and Co. and Sign Systems Inc., YESCO has designed and produced many of the neon, incandescent, fluorescent and, more recently, digital signs which have helped define the Las Vegas Strip.
Sam Boyd (April 23, 1910-1993), born in Enid, Oklahoma, arrived in Las Vegas, Nevada in 1941 with only $80 in his pocket. He was able to work his way up through the gaming industry by first working as a dealer, then as a pit boss, and as a shift supervisor.
Eventually he saved enough money to buy an interest in the Sahara Hotel.