(formerly stylized as ToyBiz
and later re-branded as Marvel Toys
) was an American toy company, a subsidiary of Marvel Entertainment
, best known for producing toys, mainly action figures of licensed brands and characters.
The company originated in Montreal, Quebec, as Charan Toys. In 1988, Charan Toys was renamed to ToyBiz and became an American firm. In 1990, it obtained the master toy licence for Marvel Entertainment Group
, and by 1993 would partially be owned by Marvel. In 1998, ToyBiz merged with Marvel Entertainment Group to form Marvel Enterprises
, with ToyBiz becoming its main toy subsidiary. In 2005, Marvel Enterprises was renamed to Marvel Entertainment, and Toy Biz began to replace "Toy Biz" with "Marvel Toys" on some of its figure lines to reflect the name change. Read more...