Nickelodeon, often simply called Nick and originally named Pinwheel, is an American cable channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers ages 2–6. Since 2006, it has been run by MTVN Kids & Family Group President Cyma Zarghami. It is ranked as the #1 cable channel as of 2011, and had been promoted as "The First Kids' Network," as it was the first American television network aimed at children since the Pinwheel days.
Nickelodeon broadcasts day runs on Sunday-Thursdays from 7 a.m.-8 p.m., Fridays from 7 a.m.-9 p.m. and Saturdays from 7 a.m.-10 p.m. (Eastern and Pacific Time). Since 1985, it shares its channel space with Nick at Nite, a night time channel that airs sitcom reruns during the interim hours. It is treated as a separate channel by A.C. Nielsen Co. for ratings purposes. The two services are sometimes referred to under the collective name "Nickelodeon/Nick at Nite", due to their association as two individual channels sharing the same channel space.
The network's pre-history began on December 1, 1977 when QUBE, the first two-way interactive cable TV system was launched in Columbus, Ohio by Warner Cable (owned by Warner Communications, and an ancestor of Warner-Amex Satellite Entertainment). One of the specialized channels available to subscribers of the QUBE system was Pinwheel, a cable channel offering children's programming. Pinwheel was re-launched as Nickelodeon on April 1, 1979, and despite its prior history on the QUBE system under the Pinwheel name, it has declared that 1979 is the network's official launch year. It began airing on various Warner Cable systems, beginning in Buffalo, New York and quickly expanded its audience reach.
The Penguins of Madagascar is an American CGI animated television series airing on Nickelodeon. It stars nine characters from the DreamWorks Animation animated film Madagascar: The penguins Skipper (Tom McGrath), Kowalski (Jeff Bennett), Private (James Patrick Stuart), and Rico (John DiMaggio); the lemurs King Julien (Danny Jacobs), Maurice (Kevin Michael Richardson), and Mort (Andy Richter); and Mason (Conrad Vernon) and Phil the chimpanzees. Characters new to the series include Marlene the otter (Nicole Sullivan) and a zookeeper named Alice (Mary Scheer). A pilot episode, "Gone in a Flash", aired as part of "Superstuffed Nicktoons Weekend" on November 29, 2008 before a new episode of SpongeBob SquarePants, and The Penguins of Madagascar became a regular series on March 28, 2009. The series takes place after the events of Madagascar: Escape 2 Africa (with elements from the Penguins' Christmas Caper intact; noticeably, Rico's scar and mohawk). This is the first Nicktoon produced with DreamWorks Animation. The series premiere drew 6.1 million viewers, setting a new record as the most-watched premiere. The show finished 2010 as the number two animated program on television among kids age 2-11 and in basic cable total viewers, with only SpongeBob SquarePants ahead in the ratings.
- November 23, 2012: iCarly concludes after seven seasons, with the final episode attracted 6.4 million viewers. Zap2it
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