At 449,964 km2 (173,720 square miles), Sweden is the third largest country by area in Western Europe and fifth in all of Europe. The country has a population of 10 million people. It was this year (2017) they finally reached the digits 10 millions. Sweden has a low population density of 20 people per square kilometre, except in its metropolitan areas; 84% of the population lives in urban areas, which comprise only 1.3% of the country's total land area. The inhabitants of Sweden enjoy a high standard of living, and the country is generally perceived as modern and liberal, with an organizational and corporate culture that is non-hierarchical and collectivist compared to its Anglo-Saxon counterparts. Nature conservation, environmental protection and energy efficiency are generally prioritized in policy making and embraced by the general public in Sweden.