The Sims is a life simulation game series that was developed by Maxis and The Sims Studio and published by Electronic Arts. The franchise has sold nearly 200 million copies worldwide, and it is one of the best-selling video games series of all time.
The series was created by Maxis, before the development of the series transitioned to The Sims Studio between 2006 and 2008. The Sims Studio later reintegrated into the refreshed EA Maxis label in 2012, where it continues to be developed by both teams.
The Sims 2: Open for Business is the third expansion pack for The Sims 2, released on March 3, 2006, which allows Sims to run a home or community lot based business. Aspyr released a port of the game for Mac OS X on September 4, 2006.
The Sims 2 Open For Business adds the ability for Sims to own and operate businesses, either on their own home lot or on purchased community lots. Several new gameplay features are added that relate to businesses, including a new "Talent Badge" skill system, the ability to craft new items from specialized workbenches, and a "perk" system for business owners.
Like the previous two expansion packs, Open for Business introduces a new neighborhood: a shopping district, meant to represent the main street of the area. It is known as "Blue Water Village." However, sim-owned businesses are not restricted to the shopping district. They may be opened in the base neighborhood (either in the same residential lot as the business owner's home, or in a purchased community lot) or in the downtown destination expansion neighborhood introduced in The Sims 2: Nightlife. The game manual suggests that shopping district lots are more expensive, but have higher foot traffic, along with new Bluewater Village Sims to meet.
Jeff Braun is an American computer game producer and co-founder of the video game developer, Maxis.
Braun had successfully published font packs for the Amiga personal computer when he met Will Wright at a pizza party hosted by Chris Doner in 1987. Wright had been unsuccessful in finding a game publisher for his city-building game SimCity. Braun already had a wire frame jet fighter simulation game he hoped to publish, and when he saw SimCity he told Wright that the two games would give them critical mass to start a new games publisher of their own. They named the company Maxis.
Wright had been an employee of Brøderbund when he first developed the concept, so Braun and he had to return there to clear the rights to SimCity. Brøderbund had just set up a new distribution office to counter the Electronic Arts (EA) Affiliated Label program. Brøderbund executives Gary Carlston and Don Daglow saw SimCity, recognized its potential and urged Braun to sign a distribution deal with Brøderbund for the game. Braun wanted the jet fighter game included in the deal, and Brøderbund agreed.
The first five years of Maxis' history saw them remaining with Brøderbund, before Braun added a dedicated sales force to Maxis in preparation to taking the company public. The company's IPO took place in 1995. In 1997, after setbacks on a series of secondary titles, Braun and Wright sold Maxis to Electronic Arts for US$120 million in stock. The deal made Braun the largest shareholder in EA at the time.
Since 1997 Braun has continued to make investments in a wide range of software and technology companies in the United States and in Israel. In the late 1990s he suffered a broken hip in an accident riding his unicycle, but recovered fully.
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The Sims Social
The Sims Social was released on August 9, 2011, as an open beta. It is a spin-off of The Sims series on Facebook.