Portal:Trains/Selected article/Week 21, 2011

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One of Pick's first poster commissions from 1908, extolling the benefits of living in Golders Green, which the Underground had recently reached

Frank Pick LLB Hon. RIBA (23 November 1878 – 7 November 1941) was a British transport administrator. After qualifying as a solicitor in 1902, he worked at the North Eastern Railway, before moving to the Underground Electric Railways Company of London (UERL) in 1906. At the UERL he rose through the corporate ranks, becoming joint assistant managing director in 1921 and managing director in 1928. He was chief executive officer and vice-chairman of the London Passenger Transport Board from its creation in 1933 until 1940. He steered the development of the London Underground's corporate identity by commissioning eye-catching commercial art, graphic design and modern architecture, establishing a highly recognisable brand. Pick's interest in design extended beyond his own organisation and he was a founding member and later served as President of the Design and Industries Association. He was also the first chairman of the Council for Art and Industry.

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