Lady Gaga, a celebrity who uses Twitter
The use of Twitter by celebrities and politicians
has become an important factor both for Twitter itself and for the celebrity users. As with many other social networking WWW sites, the postings and pictures by celebrity users attracts people to the site, which increases opportunity for advertising. To this end, Twitter has provided two facilities to its high-profile users.
The first is the verified account
Introduced in June 2009, the verified account system provides Twitter readers with a means to distinguish genuine accountholders from impostors.
A symbol displayed against the account name indicates that Twitter has taken steps to ensure that the account has the approval of the person whom it is claimed to be, or represent.
However, the public signup page for obtaining verified accounts was discontinued in 2010, with Twitter explaining that the volume of requests for verified accounts had exceeded its ability to cope; and nowadays Twitter determines itself whom to approach about verified accounts, limiting them to "highly sought after users", "business partners", and "individuals at high risk of impersonation".
Business partners include those who advertise using Twitter, although it is not clearly spelled out in the material that Twitter provides to its business partners when and whether they might qualify for having verified account status. Read more...