|Founded||1972Washington, D.C., United Statesin|
Bill Novelli |
Robert T. Druckenmiller
|Headquarters||New York, New York, USA|
Number of locations
|Brad MacAfee (CEO)|
Number of employees
Cone Communications |
Porter Novelli was founded in Washington, D.C. in 1972 by Bill Novelli and Jack Porter, advertising executives, who worked together to market the Peace Corps. The company's first major client was the National Institutes of Health, for whom they created the National High Blood Pressure Education Program.
Helen Ostrowski became CEO of the company 2001, and was the first female CEO of a top 10 PR firm; she served in that role until 2008. In 2006 most of the company's revenue came from the Information technology sector, followed by the pharmaceutical sector.
Porter Novelli's consumer practice area showed the most growth in 2008. Among its clients then were the Centers for Disease Control and Prevention's National Center on Birth Defects and Developmental Disabilities, Navy Federal Credit Union, FDIC, Johnson & Johnson Corporate Communications, and Blockbuster Video. The company created a jack + bill "popup agency," in September 2008 and led by eight younger Porter Novelli employees (average age 26), In 2008 several senior managers left along with Ostrowski, and Gary Stockman was made CEO.
In 2011 several senior executives left the firm, including its global digital director, its director of global health and regulatory affairs, its executive VP for strategic planning and research, its senior VP for global digital and PR, and is executive VPs for global content director and social media. Departures continued in 2012 with departures of Stockman, the CFO, the chief marketing officer, and the president.
Porter Novelli was hired by the Indiana Economic Development Corporation, designated with the task to attract businesses to the state, to rebrand Indiana's image after backlash from the Religious Freedom Restoration Act signed into law in March 2015. The firm was fired after only three months.
Porter Novelli provided pro bono services to fledgling fashion designers. Using Flickr, Twitter and YouTube, the company promoted the designers' work for New York's September 2008 Fashion Week.
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- Terkel, Amanda (April 13, 2015). "Indiana Hires PR Firm To Rebuild Image After 'Religious Freedom' Fiasco". The Huffington Post. Retrieved April 13, 2015.
- Porter Novelli, Gov. Mike Pence Tight-Lipped on ‘Religious Freedom’ Relationship Adweek, 2015
- Alexandra Bruell (2008-06-27). "Porter Novelli to open popup fashion agency". PRWeek US. Retrieved 2012-11-30.