Portobello Road is a street in the Notting Hill district of the Royal Borough of Kensington and Chelsea in west London. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is home to Portobello Road Market, one of London's notable street markets, known for its second-hand clothes and antiques. Every August since 1996, the Portobello Film Festival has been held in locations around Portobello Road and in 2015, Portobello Radio was founded as the area's community radio station.
In 1740, Portobello Farm was built in the area near what is now Golborne Road. The farm got its name from a popular victory during the lost War of Jenkins' Ear, when Admiral Edward Vernon captured the Spanish-ruled town of Puerto Bello (now known as Portobelo in modern-day Panama). Vernon Yard, which runs off Portobello Road, still honours the Admiral's name to this day. The Portobello farming area covered the land which is now St Charles' Hospital.
Portobello Road is a construction of the Victorian era. Before about 1850, it was little more than a country lane connecting Portobello Farm with Kensal Green in the north and what is today Notting Hill in the south. Much of it consisted of hayfields, orchards and other open land. The road ultimately took form piecemeal in the second half of the 19th century, nestling between the large new residential developments of Paddington and Notting Hill. Its shops and markets thrived on serving the wealthy inhabitants of the elegant crescents and terraces that sprang up around it, and its working-class residents found employment in the immediate vicinity as construction workers, domestic servants, coachmen, messengers, tradesmen and costermongers. After the Hammersmith and City Railway line was completed in 1864, and Ladbroke Grove station opened, the northern end of Portobello Road was also developed, and the last of the open fields disappeared under brick and concrete.
A range of communities inhabit Portobello. Its architecture is characterised by meandering roads and curving streets, in contrast to the more formally planned layout of most of the nearby area. Mid- to late-Victorian terrace houses and shops predominate, squeezed tightly into the available space. The Friends of Portobello campaign seeks to preserve the street's unique dynamic, and campaigns against branded chain stores. Portobello Road is also home to the Grade II* Electric Cinema, one of Britain's oldest cinemas.
The road descends from 84 feet (25.6 m) above sea level at the northern end, the highest point, to a lowest point of 65 feet (19.8 m), just south of the overpasses, after which the road rises and falls before reaching a high point of 78 feet (23.8 m) at the southern end. The average grade of ascent or descent between the northern end and the lowest point is about 1.77 percent.
Portobello Road Market
Portobello Road Market draws thousands of tourists each year. The main market day for antiques is Saturday, the only day when all five sections are opened: second-hand goods, clothing and fashion, household essentials, fruit, vegetables and other food, and antiques. However, there are also clothing, antique, bric-a-brac, fruit and vegetable stalls throughout the week and are located further north than the antiques, near the Westway Flyover. Shops and cafes are opened daily.
The market began as many other London markets and mainly sold fresh-food in the 19th century; antiques and wares dealers arrived in the late 1940s and '50s, and gradually antiques have become the main attraction of this market, having a substantial number of them trading mainly on Saturday mornings. It is the largest antiques market in the UK.
The market section of Portobello Road runs in a direction generally between the north-northwest and the south-south-east. The northern terminus is at Golborne Road; the southern end is at Westbourne Grove, to the east. The market area is about 1,028 yards (940 m) long.
About one third of the way from its north end, the market runs beneath adjacent bridges of the A40 road and the Hammersmith & City line of the London Underground. Here the market focuses on second hand clothes as well as couture.
Market in the media
The 1950 Ealing Studios police thriller, The Blue Lamp, starring Dirk Bogarde and Jack Warner, as P.C. George Dixon, a character later revived in the long-running TV drama, Dixon of Dock Green, featured location filming in the Paddington/Notting Hill/Portobello area. It features good shots of these locations in pre-Westway days, and includes a thrilling car chase along largely traffic-free roads, including Portobello Road.
The market was featured in the 1971 musical film, Bedknobs and Broomsticks in a scene involving a song ("Portobello Road") and dance in and around the market staged on sets built at Disney's Burbank Studios. The lyrics refer to the market and the people who live and work there.
In 2006, the 20-minute documentary Portobello: Attack of the Clones won London awards and was screened a number of times at the infamous Electric Cinema. The film showed how Portobello Road is threatened by high-street stores changing the street's independent spirit. It featured a large number of local stallholders and influencers, and was made by local filmmakers Paul McCrudden and Alex Thomas for TAG Films.
The 1959 British musical Make Me an Offer, with book by Wolf Mankowitz based on his novel of the same title, and music and lyrics by David Heneker and Monty Norman, takes place on Portobello Road, and includes the song "Portobello Road", sung by the ensemble. Another song, "I Want a Lock-up", also refers to Portobello Road. The musical is available for licensing through Samuel French, Inc.
In the short story "The Portobello Road", Muriel Spark narrates the story of a murderer who, visited by the ghost of his victim, Macbeth-style, tends to constantly go to the Portobello Road market to meet her. "The Portobello Road" was included in the 1958 collection The Go-away Bird and Other Stories.
The cult British children's book character Paddington Bear, featured in the books written by Michael Bond, enjoys visiting Portobello Market on a daily basis. His friend Mr. Gruber, with whom Paddington has his elevenses every day, owns an antique shop on the Portobello Road.
In the 1970 novel The Chinese Agent by author Michael Moorcock, a world-renowned jewel-thief more than meets his match when he attempts to swipe a brooch from a Portobello Road market stall, and is hunted down through the streets like a dog by the sharp-eyed market traders.
Portobello Road is also mentioned in Indian Urdu writer Shamsur Rehman Faruqui's 2006 novel The Mirror of Beauty.
In the narrative introduction to their song Have Some Madeira M'Dear, Michael Flanders of Flanders & Swann mentions a decanter he owns – "cut glass, from the Portobello Road" – in which he keeps Madeira. That decanter plus his Edwardian hat, are credited as the inspirations for the song (album: At the Drop of a Hat).
Donovan's song "Sunny South Kensington" containing the lyrics: "...in the Portobella I met a fella with a cane umbrella."
The B-side of British Singer-Songwriter Cat Stevens' 1966 single "I Love My Dog" is titled "Portobello Road" and discusses a walk through the famous street and market. The track also appears on Cat Stevens' 1967 debut album Matthew and Son.
It is also referenced in the song "Blue Jeans" by alternative rock band Blur, from the 1993 album Modern Life Is Rubbish, in which the opening lyrics are: "Air cushioned soles, I bought them on the Portobello Road on a Saturday."
In Caetano Veloso's "Nine Out Of Ten" song from the 1972 album Transa, he sings "walk down Portobello Road to the sound of reggae". The Brazilian artist lived in London in the late 1960s and early 1970s because of his exile from Brazil.
In the Only Fools and Horses episode "Cash and Curry", conmen who con Del Boy and Rodney Trotter using a statue of Kubera bought it from Portobello Road. The idea for the episode is as the writer, John Sullivan, visited the street and it gave him an idea for a new episode.
The street and its name also appeared regularly on the hit TV series Minder.
The 1977 to 1983 Italian television broadcast RAI was named Portobello after Portobello Road.
- Camden Market
- History of marketing
- Markets in London
- Market (place)
- Market town
- Museum of Brands, Packaging and Advertising
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