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Industry Internet Marketing
Founded 2012; 6 years ago (2012)
Headquarters 28 Church Rd
London, UK
, United Kingdom
Key people
Ilya Spitalnik (Co-Founder and CEO), Daniel Zaturansky (Co-Founder and COO), Sven Hoffman (Co-Founder and CTO), Oren Mashkovski (Co-Founder and Director)
Products PowToon Web-based animation software
Website www.powtoon.com

PowToon is a company which sells cloud-based software (SaaS) for creating animated presentations and animated explainer videos.[1]


PowToon was founded in January 2012, following a $180k seed round investment in December 2011[2]. The company released a beta version in August 2012 and has seen fast subscriber growth since.[3] In December 2012 PowToon secured $600,000 investment from LA based Venture Capital firm Startup Minds.[4] In February 2013 PowToon introduced a free account option allowing users to create animated videos that can be exported to YouTube. The free videos include the PowToon branding.


PowToon is Web-based animation software that allows users to create animated presentations by manipulating pre-created objects, imported images, provided music and user created voice-overs.[5] Powtoon uses an Apache Flex engine to generate an XML file that can be played in the Powtoon online viewer, exported to YouTube or downloaded as an MP4 file.[3]

PowToon is also available on the Google Chrome Store[6] and has an application on Edmodo.com.[7]


  1. ^ Perez, Sarah. TechCrunch, June 26th, 2012, "Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool"
  2. ^ "Dec 13, 2011: Powtoon - Funding RoundSeed | crunchbase". www.crunchbase.com. Retrieved 2017-08-09. 
  3. ^ a b Powtoon Website
  4. ^ Perez, Sarah, TechCrunch, Dec 14, 2012, "DIY Animation Platform PowToon Grabs $600K For Its Video Creation Software"
  5. ^ Mersand, Shannon (May 2014). "Product Review: PowToon". Tech and Learning. Retrieved 12 May 2014. 
  6. ^ PowToon - Chrome Web Store, Feb 2015, retrieved 25 February 2015 
  7. ^ PowToon by PowToon Ltd, Feb 2015, retrieved 25 February 2015 

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