Power (Exo song)

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"Power"
Single by Exo
from the album The War: The Power of Music
ReleasedSeptember 5, 2017 (2017-09-05)
Format
Genre
Length3:42
Label
Songwriter(s)
  • JQ
  • James 'Boy Matthews' Norton
  • Kim Hye-jung
Producer(s)LDN Noise
Exo singles chronology
"Ko Ko Bop"
(2017)
"Power"
(2017)
"Universe"
(2017)
Music video
"Power" (Korean Ver.) on YouTube
"Power" (Chinese Ver.) on YouTube

"Power" is a song recorded by South Korean boy group Exo for the repackaged edition of their fourth studio album The War:The Power of Music. It was released in Korean and Chinese versions by S.M. Entertainment on September 5, 2017.[1] On October 20, four remixes of the song were released through SM Station.

Background and release[edit]

Produced by LDN Noise, "Power" is described as an EDM song featuring dynamic synthesizer sounds and drum beats.[2] The lyrics talk about how one can become stronger through music that unites everyone into one.[3] The song was released on September 5 together with the repackage album.[4]

Music video[edit]

A teaser of "Power" music video was released on September 4, 2017 by S.M. Entertainment.[3] The Korean and Chinese music videos of "Power" were released on September 5. The music video begins with a narration explaining Exo's new world along with past released EXO songs, then turns into a video game–esque foreign planet where Exo members fight the Red Force machine (their opponent) to get the orbs of their superpowers back which were officially assigned to them early in their careers.[5][6] Macrograph, the local VFX studio responsible for visual effects in blockbuster films like "Roaring Currents" and "Northern Limit Line," handled the video's visual effects.[7]

The Korean music video hit one million views in its first three hours of release and 6,605,588 in 24 hours.[8] Ten days after its release, the music video hit one million likes.

Promotion[edit]

Exo performing "Power" at the 2018 Incheon Airport Sky Festival

S.M. Entertainment started promoting the repackaged album and "Power" by releasing teasers with the message "The Power of Music". The first teaser titled #Total_Eclipse was released on August 21, 2017 at the same time as when the solar eclipse of August 21, 2017 happened.[9][10] The second teaser was released on August 28 titled #Parallel_Universe.[11][12][13] The third teaser titled "Power #RF_05" was released on August 30.[14]

On the same day, the title of the repackaged album was revealed to be The War: The Power of Music and that it will be released on September 5, 2017 with 12 tracks including the title track "Power".[15][16] SM started releasing teaser images of each member from August 30.[17][18]

On September 6, Exo held a mini fan meeting where they performed "Power" for the first time. Exo began promoting "Power" on South Korean Music shows on September 7.[19]

Reception[edit]

Commercial performance[edit]

The song debuted at number two on Gaon Digital and Download Chart as well as number 3 on Billboard's US World Digital Songs.[20][21]

On September 14, Exo's song "Power" recorded the highest score of all time on M Countdown with 11,000 points, making EXO the first artist to achieve a perfect score after the system changes were implemented in June 2015.[22] The win also marks their 100th win on music shows.

The War: The Power of Music reached number one on iTunes in 41 countries in total, including in Spain, Japan, Indonesia, Russia, Hong Kong, Finland, Denmark, Poland, Mexico and Malaysia.[23] The album also made it to the Top 10 on the iTunes charts in 67 countries, including in U.S., Canada, Australia, Britain, France and Germany.[24] Additionally, the album topped the Xiami Music's K-Pop charts.[23]

Dubai Fountain Show[edit]

Exo's "Power" was chosen as the first Korean song to be played at the Dubai Fountain's repertoire. whose current music repertoire includes mega-hit songs from global artists such as "Thriller" by Michael Jackson, "I Will Always Love You" by Whitney Houston, "Skyfall" by Adele and many more.[25]

Exo commented, "We are delighted to introduce global audiences to our song 'Power' at this world-famous site. It is a true honour for our song to have been chosen as the first ever K-pop to be played by The Dubai Fountain; not only is 'Power' a dynamic song, but the lyrics describe how music can make people stronger by uniting us all. This ties in with the very essence of The Dubai Fountain itself, a place where visitors from all around the world gather together in one spot to enjoy the truly spectacular fountain show".[26] Before the premiere on January 18, 2018, Exo held a fan meeting and a press conference in Dubai.[27]

Winter Olympics[edit]

On February 25, Exo performed "Power" at the 2018 Winter Olympics closing ceremony at Pyeongchang Olympic Stadium in Pyeongchang, South Korea.[28][29] The song's sales increased by 1,000 copies in the US and it returned to Billboard's World Digital Songs chart.[30]

FIFA World Cup 2018[edit]

On July 4, the official FIFA World Cup Twitter posted a tweet asking fans which song they would like heard inside the Luzhniki Stadium in Moscow. Exo's "POWER" were among the options, and after a day of intense voting, the results were: EXO’s “Power” to be played at the World Cup stadium. 'FIFA World Cup' announced EXO's "Power" were chosen to play on the day of the final match. The official Twitter account for the Olympics also showed their support for EXO and replied back to the World Cup tweet with a gif of EXO performing at the PyeongChang(winter olympics) 2018. On July 16 during the final match,the song hyped up the scene. While many shared videos of themselves enjoying the song.

Remixes[edit]

"Power (Remixes)"
Single by Exo
ReleasedOctober 20, 2017 (2017-10-20)
FormatDigital download
GenreEDM (future bass, big room house)
Length15:55
Label
Music video
"Power" (R3HAB Remix) on YouTube

On October 18, it was revealed that four remix versions of the song by DJs R3hab, Dash Berlin, IMLAY and SHAUN will be released through SM Station on October 20.[31] The remixes were digitally released on October 20.

Track listing[edit]

No.TitleLength
1."Power" (R3HAB Remix)3:21
2."Power" (Dash Berlin Remix)5:00
3."Power" (IMLAY Remix)3:18
4."Power" (SHAUN Remix)4:16
5."Power" (Dash Berlin Remix) (Chinese version)5:00
Total length:20:55

Charts[edit]

Sales[edit]

Region Sales
South Korea (Gaon) 333,157+[41]
United States (RIAA) 9,000[42]

Accolades and nominations[edit]

Year Award Category Result
2017 19th Mnet Asian Music Awards Best Music Video Nominated
Year-end lists
Critic/Publication List Rank Ref.
KultScene best k-pop songs of 2017 N/A [43]

Music program awards[edit]

Program Date
Show Champion (MBC Music) September 13, 2017
M Countdown (Mnet) September 14, 2017
Music Bank (KBS) September 15, 2017
September 22, 2017
Inkigayo (SBS) September 17, 2017

Release history[edit]

Region Date Format Label
South Korea September 5, 2017
Worldwide S.M. Entertainment

References[edit]

  1. ^ "EXO Goes All Out Teasing Fans With Upcoming 'Power' Release". Billboard. Retrieved 2017-09-01.
  2. ^ "EXO to release repackaged 'The War' on Tuesday". Retrieved 2017-08-31.
  3. ^ a b SMTOWN (2017-09-04), EXO_Power_Music Video Teaser, retrieved 2017-09-04
  4. ^ Times, Music (2017-09-05). "EXO Returns With 'The Power of Music' & Released More Teaser Images: Album Releases On Sept 5". Music Times. Retrieved 2017-09-05.
  5. ^ "EXO Go Gamer-God Status for Anthemic New 'Power' Single: Watch". Fuse. Retrieved 2017-09-06.
  6. ^ "[Hi #뮤직]"보고, 듣는 재미" 엑소 'Power' 만화에서 튀어나온 초능력자들" (in Korean). Retrieved 2017-09-06.
  7. ^ "EXO's repackaged edition of "The War" tops 33 iTunes charts". Yonhap News Agency. Retrieved 2017-09-06.
  8. ^ "EXO`s [Power] Achieved Massive Views on Youtube Within 24 Hours Since Release". KStarLive.com. 2017-09-06. Retrieved 2017-09-16.
  9. ^ SMTOWN (2017-08-21), The Power of Music #Total_Eclipse, retrieved 2017-09-01
  10. ^ "[엑's 이슈] 엑소 新세계관은 개기일식?…'Total Eclipse' 의미심장 티저" (in Korean). Retrieved 2017-09-01.
  11. ^ SMTOWN (2017-08-28), The Power of Music #Parallel_Universe, retrieved 2017-09-01
  12. ^ "'코코밥'과 완전 다른 분위기…엑소, 리패키지 'Parallel Universe' 티저공개" (in Korean). Retrieved 2017-09-01.
  13. ^ "[V Report Plus] EXO hints at repackaged album via teaser video". Retrieved 2017-09-01.
  14. ^ SMTOWN (2017-08-29), POWER #RF_05, retrieved 2017-09-01
  15. ^ ""쿼드러플 '파워'"..엑소, 9월 5일 정규 4집 리패키지 발매" (in Korean). Retrieved 2017-09-01.
  16. ^ "EXO to release repackaged 'The War' on Tuesday". Retrieved 2017-09-01.
  17. ^ "[공식]엑소 카이X세훈, 리패키지 티저 공개…찬열, 작사 참여" (in Korean). Retrieved 2017-09-01.
  18. ^ ""초능력 POWER"…엑소 시우민·첸, 티저 이미지 공개" (in Korean). Retrieved 2017-09-01.
  19. ^ OSEN. "[공식입장] '컴백' 엑소, 9월 7일 '엠카'서 첫 무대…찬열 작사 참여" (in Korean). Retrieved 2017-09-05.
  20. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-09-14.
  21. ^ "World Digital Song Sales : Sep 23, 2017 | Billboard Chart Archive". Billboard. Retrieved 2017-09-12.
  22. ^ "Watch: EXO Takes 2nd Win For "Power" On "M!Countdown," Performances By GFRIEND, Lee Gikwang, And More | Soompi". www.soompi.com. Retrieved 2017-09-14.
  23. ^ a b "EXO Continues To Soar As "THE WAR: The Power Of Music" Tops Gaon's Combined Album Chart | Soompi". www.soompi.com. Retrieved 2017-09-14.
  24. ^ "역시 엑소 '파워'…전세계 아이튠즈 33개국 1위" (in Korean). Retrieved 2017-09-14.
  25. ^ Report, Staff (2017-12-26). "K-pop band Exo to launch song at Dubai Fountain". GulfNews. Retrieved 2018-02-08.
  26. ^ Report, Web. "Dubai Fountain performs first-ever K-pop song". www.khaleejtimes.com. Retrieved 2018-02-08.
  27. ^ Reporter, Marwa Hamad, Senior (2018-01-16). "K-pop band Exo land in Dubai". GulfNews. Retrieved 2018-02-08.
  28. ^ "K-Pop Stars CL & EXO Impress at Winter Olympics Closing Ceremony". Billboard. Retrieved 2018-03-12.
  29. ^ Belam, Martin (2018-02-24). "EXO: K-pop boyband thrills Winter Olympics closing ceremony". the Guardian. Retrieved 2018-03-12.
  30. ^ "EXO and CL See Sales and Social Leaps After Winter Olympics Closing Ceremony". Billboard. Retrieved 2018-03-12.
  31. ^ "엑소 '파워' 리믹스 버전 20일 발표". Naver (in Korean). October 18, 2017. Retrieved 2017-10-18.
  32. ^ "Power on China V Chart". Billboard. September 23, 2017. Retrieved 2017-09-13.
  33. ^ "Billboard Japan Hot 100 | Charts | Billboard JAPAN". Billboard JAPAN (in Japanese). Retrieved 2018-02-08.
  34. ^ "BillboardPH Hot 100". Billboard Philippines. September 25, 2017. Retrieved September 25, 2017.
  35. ^ "BillboardPH Kpop Top 5". Billboard Philippines. September 29, 2017. Retrieved September 29, 2017.
  36. ^ "Billboard Kpop Hot 100". Billboard Korea. September 11, 2017. Retrieved September 11, 2017.
  37. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-09-14.
  38. ^ "Billboard's Hot Singles Sales". Billboard. September 23, 2017. Retrieved 2017-09-13.
  39. ^ "World Digital Song Sales : Sep 23, 2017 | Billboard Chart Archive". Billboard. Retrieved 2017-09-12.
  40. ^ "Gaon Digital Chart – September, 2017". Gaon Music Chart (in Korean). Retrieved 2018-02-08.
  41. ^ Cumulative sales for "The War":
  42. ^ Benjamin, Jeff (March 8, 2018). "EXO and CL See Sales and Social Leaps After Winter Olympics Closing Ceremony". Billboard. Billboard. Retrieved 2018-03-12.
  43. ^ "BEST K-POP MUSIC VIDEOS OF 2017". KultScene. January 14, 2018. Retrieved January 16, 2019.