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History and profile
Pravda was established in 1920. The average daily circulation of Pravda in 2011 was 71,460 copies and the average number of daily sold copies was 53,646. Since 2010, Pravda has seen a continuous increase in the daily news-stand sales. The online version, pravda.sk has 1,250,152 real users according to current AIM figures of September 2012. As of the beginning of 2011, every edition of Pravda daily has been read by about 280 thousand people, that is about 6 per cent of Slovak population aged between 14 and 79. Some 60 per cent of Pravda readers (approx. 170 thousand people) are men, and the count of Pravda’s daily female audience is about 110 thousand. Pravda is profiled as a liberal left-wing newspaper. Its editor-in-chief is Nora Slišková since 2010 and deputy editor-in-chief is Jakub Prokeš.
Pravda is published daily with Užitočná Pravda supplement, offering practical advice on different matters concerning the pension and social welfare system, finance, law, health, housing or education. It contains publicly beneficial articles presented in a well-arranged manner.
On Thursdays, Pravda Magazín, a social magazine supplement is inserted in Pravda, presenting interviews with successful personalities, stories, reports, and sections such as phenomenon, health or car. The magazine also contains weekly TV programs of 46 channels.
On Fridays, Varecha cooking magazine is inserted in Pravda. Varecha brings the most delicious and proven recipes for everyone from well-known chefs as well as readers, tips and hints for kitchen and household, consumer tests of wines, and competitions with awards such as household appliances and cookery books. The magazine closely cooperates with the most visited recipe portal on Slovak market - varecha.sk
On Saturdays, Víkend current-affairs magazine is inserted in Pravda, which focuses on domestic and foreign political and social phenomena. Its content includes, for instance, interviews with well-known academic, social and political key players, as well as essays and opinion-shaping articles by recognised authors. Relax and fun for Saturdays are carried by supplements inserted in the magazine, Krížovky for crossword fans and Čertík for children. On every last Saturday in a month, Pravda is accompanied by Osa, an opinion-sharing supplement that presents a discussion forum on the hottest, and even taboo social topics.
Reality & Bývanie is a magazine enclosed with Pravda once a month, always on Wednesday, bringing insights into modern civil engineering trends and housing quality. The magazine is a partner of the prestigious “Building of the Year” professional contest. Pravda also publishes Víno, a respected bi-annual magazine that is very popular among wine lovers and recognised by wine experts. Pravda daily was the partner of the most popular event of viticulture in Slovakia, the Open Cellars Day in the Small Carpathians Region.
Moreover, Pravda annually publishes over 60 extra supplements dedicated to different topics, such as Tax Law, Education, Automobile, Holiday, Business and Trader Calendar, Quality Food, Book of the Year, Ice Hockey World Championship, etc. For cover samples please visit: dennik.pravda.sk
Particularly popular among Pravda's readers are the unique hiking maps, school maps and road maps, Pravda Pocket Guides, useful memo cards or calendars.
The Pravda’s usual number of pages ranges from 48 to 56 from Monday to Friday, and increases to 64 on Saturdays. However, sometimes the total number of pages even doubles when an edition is accompanied by regular or extra supplements or magazines.
The publisher of Pravda is P E R E X, a. s. whose owner is Karol Biermann, holding the company through Florena a. s. Praha. The ownership of the company changed in March 2010, after the company was sold by the former owner, The Northcliffe International Ltd, a subsidiary of Daily Mail and General Trust which publishes i.a. the British Daily Mail. The latter had held Pravda since 2006. The acquisition was arranged by financial group J&T.
- Branislav Ondrášik (2013). "The State of Newspaper Industry in Slovakia" (PDF). Global Media Journal. 1 (1): 109. Retrieved 14 January 2015.
- George McKay, ed. (2009). Subcultures and New Religious Movements in Russia and East-Central Europe. Peter Lang. p. 398. ISBN 978-3-03911-921-9. Retrieved 7 February 2015.
- (Slovak) Official website