Premier Dead Sea

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Dead Sea Premier Cosmetics Laboratories (Hebrew: פרמייר מעבדות ים המלח) is an Israeli cosmetics and skincare company that manufactures its products using mineral components extracted from the Dead Sea. It was founded in 1990 and is part of Hadan Group, which has been specializing in cosmetics since 1979.

History[edit]

In 1990, a group of Russian researchers studied the effects of space travel on astronauts. Part of their clinical research was to address the effects of sagging skin, which resulted in developing Premier’s first products. In the same year Premier's Center for Research was established together with its current owners, and five skincare products were developed. In 1994, Premier’s first products received awards in the cosmetic field in Europe. In 1997, Premier launched its own skincare line in Israel and later abroad. By 1999, Premier Cosmetics held the largest share of cosmetics exports from Israel to Japan, and is currently one of the biggest cosmetics exporter from Israel.[1][2]

Current skincare products[edit]

Premier’s skincare products are based on Dead Sea mud, which is believed to have benefits for deep cleansing and stimulation of the skin,[3] combined with Dead Sea water and minerals, that are said to improve the metabolism, stimulate blood circulation and aid in the natural repair of cells.[2]

Premier's skincare ranges include: First skincare line produced by the company, which includes bestselling products such as the award-winning Miracle Noir Mask. “Biox” skincare (2007), described as a non-surgical and affordable alternative to cosmetic procedures. “Ageless Future” skincare (2008) which is described as a cosmetic line which revives cellular metabolism. “Quartz Gem” skincare (2012), an anti-aging products enriched with Rose Quartz powder. In 2013, this line won the “Cosmopolitan Best of the Best” award. “Supreme” skincare(2013), a high-end anti-aging range aimed for the luxury market.

Signing Mariah Carey as company face[edit]

On July 2017 the company announced it has teamed with singer Mariah Carey to promote its products. Carey reportedly received $1.4 million for the collaboration.[4]

Awards[edit]

Dead Sea Premier Cosmetics Laboratories has received different awards over the years: GCI Magazine Award (2004), HBA International Award (2004, 2005, 2007, 2008), The Council for a Beautiful Israel (2012, 2013), Centrum Kosmetyki, Israel Cosmetics Industries Association and the Cosmetics Business Innovation Award (2013).[5]

Controversy[edit]

Although Dead Sea Premier Cosmetics' laboratories and suppliers operate within Israel's undisputed territories, the company has become a target for boycott-of-Israel campaigns, particularly in the United Kingdom and Ireland.[6] Most economic boycotts against Israel target businesses running from within the disputed occupied territories,[citation needed] but some[which?] campaigners do not always distinguish between the two regions.[7]

Unconnected to any economic boycotts of Israel is the international concern [8]over the pervasive use of aggressive and often deceptive sales tactics by employees of so-called Dead Sea Cosmetics retailers at shopping malls worldwide, including stores and Kiosks bearing the names of the brands owned by Dead Sea Premier Cosmetics Laboratories Ltd, which include Premier by Dead Sea Premier, Gold Elements, Aurarius, GRATiAE Organic Beauty by Nature, Tresor Rare de Premier and AVOLOIGI. [9][10][11][12]The unethical and sometimes illegal sales practices of the young Israelis who staff the mall stores and kiosks, such as taking advantage of the elderly and infirm, [11] and not disclosing to the consumer that there is a "no refunds" return of goods policy where the law requires notice of such,[13] has drawn criticism from consumer activists, journalists and even mall owners around the globe.[11][12][14] [15]

For example, in 2014, the Premier Dead Sea Spa company, at the time a sub-brand owned by Dead Sea Premier Cosmetics Laboratories Ltd, was evicted from a number of malls in New Zealand when employees at one of its Kiosks were accused of bullying an 82 year old woman into buying $5,000 worth of cosmetics. According to Campbell Live, the New Zealand Channel 3 TV program that first aired the story about the elderly woman, Dead Sea Spa had also charged an autistic man $4,400 for cosmetics in a half hour period, though $1,000 of the charges were not connected to products. On a separate occasion, a saleswoman sold $17,000 of products to a man with short-term memory loss who could not remember purchases he made just minutes earlier. Campbell Live reported that the Westfield Mall chain decided on July 1, 2014 to evict Dead Sea Spa from kiosks in its malls across New Zealand.[11][8] Women, in particular are harmed by these sales tactics because “[t]here is also the psychological abuse that women, as consumers, are subjected to by these hard-sell, coercive tactics, and making them feel that they are not beautiful enough because they do not use these products”[14]

As reported in The Times of Israel in 2014, it is not only the disturbing sales tactics of the young Israelis hawking "Dead Sea" skin care products in malls around the world ("they grab customers passing by their kiosks and shops and coerce them into buying overpriced cosmetics, many in an attempt to make money as quickly as possible to fund post-army travels") that has led to closer scrutiny of these businesses; it is also the fact that many of them are working illegally, in violation of the terms of their visas. In the United States, this has also roused the suspicions of the FBI, US Homeland Security, and U.S. embassies around the world trying to combat immigration fraud,labor fraud, tax fraud and money laundering.[8]

In a January 2010 cable wired from the U.S. embassy in Tel Aviv to federal law enforcement agencies — and then picked up and published by WikiLeaks — a laundry list of alleged financial shenanigans is described in connection with Dead Sea Cosmetics. It reads, in part:

The Dead Sea industry has spread to more than 36 states, creating a major presence across America. This industry also operates in countries like Australia, New Zealand, the UK, and Germany. Unfortunately, its U.S. presence is not entirely “clean,” for there are known issues of B1B2 visa holders working illegally; illegal worker exploitation; no federal or local taxes being paid on workers’ earnings; filing applications for extensions and/or changes of status as a means of continuing illegal work; bogus marriages to keep key staff in the United States; B1 in lieu of H3 letter and H3 visa scams; non-transparent corporate structures established to create distance from illegal workers; transport of huge sums of cash to Israel suggesting organized crime and money laundering; as well as an increased number of real estate ventures that suggest the same. Moreover, it is culturally acceptable for post-army Israelis to work illegally in the United States; key parts of the Dead Sea industry have been able to base a large part of their business models upon the employment of illegal workers.[16]

See also[edit]

References[edit]

  1. ^ "היקף המכירות של יצרני הקוסמטיקה: מיליארד דולר - עושים עסק". TheMarker. 2013-03-19. Retrieved 2013-11-24.
  2. ^ a b "Israel - Mineral Magic". Cosmeticsbusiness.com. 2010-03-20. Retrieved 2013-11-24.
  3. ^ Portugal-Cohen, M.; Soroka, Y.; Ma'Or, Z.; Oron, M.; Zioni, T.; Brégégère, F. O. M.; Neuman, R.; Kohen, R.; Milner, Y. (2009). "Protective effects of a cream containing Dead Sea minerals against UVB-induced stress in human skin". Experimental Dermatology. 18 (9): 781–788. doi:10.1111/j.1600-0625.2009.00865.x. PMID 19469888.
  4. ^ "The Times of Israel: Mariah Carey hits Israel to push 'Premier' cosmetics". timesofisrael.com. 2017-06-27. Retrieved 2017-07-11.
  5. ^ "HPCi Media Limited: Delivering world-class events for the cosmetics, healthcare and pharmaceuticals markets". Hpcimedia.com. 2013-06-06. Retrieved 2013-11-24.
  6. ^ "Boycott Israel News: Israel's Premier Dead Sea Cosmetics forced out of shopping centres in Ireland and Scotland". Inminds.com. Retrieved 2013-11-24.
  7. ^ "Dead Sea Premier". London BDS. Retrieved 2013-11-24.
  8. ^ a b c Lidman, Melanie. "Exposed: The international scandal of Israel's Dead Sea product hawkers". www.timesofisrael.com. Retrieved 2019-03-22.
  9. ^ "European Trademarks (CTM) of Dead Sea Premier Cosmetics Laboratories Ltd (8 trademarks)". www.trademarkia.com. Retrieved 2019-03-22.
  10. ^ "Dead Sea Premier Cosmetics LaboratoriesLtd. Trademarks (4) from Trademarkia - page 1". www.trademarkia.com. Retrieved 2019-03-22.
  11. ^ a b c d "Israeli Company Booted From New Zealand Mall for 'Bullying' Sales Tactics". Haaretz. 2014-06-28. Retrieved 2019-03-22.
  12. ^ a b hermes (2016-06-30). "Skincare and beauty brands' high pressure sales tactics prompt complaints to Case". The Straits Times. Retrieved 2019-03-22.
  13. ^ "Customers allege La Jolla skin care store misled them-Women complained about Gold Elements at UTC mall".
  14. ^ a b Jan 3, Lara Parpan |; 2019. "The Ugly Truth Behind The Dead Sea Cosmetics Kiosks". COSMO.PH. Retrieved 2019-03-22.
  15. ^ Hayden, Tyler (2015-07-27). "Cosmetic Stores Get Under Skin of State Street Business Owners, City Attorney". The Santa Barbara Independent. Retrieved 2019-03-22.
  16. ^ "In Depth: Dead Sea Cosmetics and Skincare Industry Fraud". Wikilinks. January 25, 2010.

External links[edit]