Premium business model
|This article does not cite any sources. (May 2008) (Learn how and when to remove this template message)|
The premium business model is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.
Some examples of this model include Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.
|This business-related article is a stub. You can help Wikipedia by expanding it.|