Primo Foods

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Primo Foods
IndustryFood / manufacturing
Founded1985, as Primo Smallgoods
FounderAndrew Lederer
Key people
Bruce Sabatta (COO)
Number of employees

Primo Foods (formerly Primo Smallgoods), is an Australian food and beverage company based in Chullora in Western Sydney, is the largest producer of ham, bacon and smallgoods in the Southern Hemisphere.

Primo was founded in 1985 by Hungarian immigrant Andrew Lederer after he purchased Sydney's Mayfair Ham Factory. In 2004 Paul Lederer acquired the business after the death of his uncle. In 2014, Brazilian beef giant JBS acquired Primo from Lederer for $1.25 billion US dollars,[1] who subsequently stood down as CEO. The current Chief Operating Officer is Bruce Sabatta.

Sponsorships and Community Engagement[edit]

Primo have historically been an active community sponsor. In 2013/14 they sponsored A-League team Western Sydney Wanderers, who were subsequently purchased by a consortium of businessmen led by then Primo CEO Paul Lederer.[2][3]


  1. ^ "JBS Foods of Brazil to Buy Australian Meat Producer for $1.25 Billion". DealBook. Retrieved 3 December 2014.
  2. ^ "Wanderers Make A Primo Signing". Western Sydney Wanderers FC. 12 October 2013. Retrieved 19 August 2020.
  3. ^ Hassett, Sebastian (1 January 2014). "Wanderers to be sold as Primo boss achieves coveted goal". The Sydney Morning Herald. Retrieved 19 August 2020.

External links[edit]