Primula obconica is a species of flowering plant in the family Primulaceae, native to China. It is a short-lived evergreen perennial growing to 40 cm (16 in) tall by 25 cm (10 in) broad, with rosettes of coarse, heart-shaped leaves, and thick stalks bearing umbels of lavender flowers in late winter and early spring.
The specific epithet obconica means "inverted cone", referring to the convex flowers.
This is a tender plant which us usually grown annually as a houseplant or in a cool greenhouse. Numerous cultivars have been developed, of which 'Libre Magenta' has gained the Royal Horticultural Society's Award of Garden Merit.
The hairs on the leaves may cause allergic reactions.
- RHS A-Z encyclopedia of garden plants. United Kingdom: Dorling Kindersley. 2008. p. 1136. ISBN 1405332964.
- "RHS Plant Selector - Primula obconica 'Libre Magenta'". Retrieved 1 July 2013.
- "BBC plant finder - Primula obconica". Retrieved 1 July 2013.