Principal Financial Group

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Principal Financial Group, Inc.
Traded as
IndustryInsurance, Financial Services
FounderEdward Temple
Area served
Key people
Daniel Houston (CEO)
ProductsThe Principal is a global investment management leader offering retirement services, insurance solutions and asset management.[1]
Increase US$1.1 Billion[1]
Increase US$879.7 million (2013) (available to common stockholders) [1]
AUMIncrease US$692.4 billion (2017)[1]
Number of employees
14,600 (March 2014)[1]
SubsidiariesPrincipal Mutual Fund

The Principal Financial Group is a global financial investment management and insurance company headquartered in Des Moines, Iowa, U.S.A.

Principal Financial Group in Hong Kong

Business operations[edit]

Four segments comprise the company: Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions.

The company employs roughly 9,000 people in Des Moines, Iowa, and owns and operates several buildings in the downtown area. The tallest, known as 801 Grand, is 45 stories tall (192m/630 ft),[2] and houses many other companies in addition to The Principal.

As of March 2014, Principal employed 14,600 employees worldwide, with its Global Delivery center, Principal Global Services, in Pune, Maharashtra, India.[3]

Principal also has a lobbyist registered in the Iowa Legislature since December 2016. He is designated to lobby the Executive Branch of the Government of Iowa.[4]


Eddie was the lead and central character in the marketing campaign of the Principal Financial Group from 2005 to 2015. Eddie's television and print ads often depicted him facing challenges and using the Principal Edge logo to solve his financial, business, and everyday life problems. Eddie retired in late 2015 in preparation for the company's new logo that debuted in 2016.[5]

Naming rights[edit]

The Principal owns the naming rights to Principal Riverwalk, Principal Park and The Principal Charity Classic in Des Moines.

See also[edit]


  1. ^ a b c d e "Archived copy" (PDF). Archived from the original (PDF) on 2014-11-05. Retrieved 2014-11-04.CS1 maint: archived copy as title (link)
  2. ^ Emporis Building Listing for 801 Grand.
  3. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2013-05-21. Retrieved 2012-05-21.CS1 maint: archived copy as title (link)
  4. ^
  5. ^ "Even Cartoon Guys Plan for Retirement: The Principal Financial Group Bids Farewell to "Eddie" with Launch of #SeeYourRetirement Campaign". Principal Financial Group. Retrieved 2016-04-14.

External links[edit]