The Principle Six campaign, also Principle 6, or P6, was launched in January 2014 as an Olympic protest of Russia's anti-gay laws in conjunction with the 2014 Olympics being held in Sochi, Russia. Principle 6 refers to the sixth principle of the Olympic Charter that says any form of discrimination “is incompatible with belonging to the Olympic Movement.”
Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement.
Human rights campaigner Peter Tatchell noted that openly gay and lesbian athletes are actively discriminated in Russia as well as dozens of countries that criminalize same-sex relationships, or gay people generally on an institutional level. "These are clear breaches of the anti-discrimination Principle Six of the Olympic Charter. Yet the International Olympic Committee has said and done nothing. It is allowing the Russian government to ban the Pride House and discriminate against lesbian, gay, bisexual, and transgender (LGBT) athletes and spectators."
The Principle Six campaign was put together by All Out, a social media organizing advocacy group with 1.9 million members come from every country in the world, and Athlete Ally, an organization working to end homophobia and transphobia in sports by reaching out to athletic communities.American Apparel partnered with the two groups to produce and distribute Principle 6 gear online and in their stores globally
International pressure was leveraged to compel the IOC to move the Olympics to another country, as well as pressure on Olympic sponsors to take a stand for LGBT equality. In tandem, calls to boycott and protest the Olympics before, during, and after the games, also went out, with various organizations and groups organizing efforts. In addition several politicians, including U.S. President Barack Obama, and members of his administration, and other world leaders have publicly stated they would not attend, and these actions have been tied to the protest efforts. In the U.S., the Olympic delegation is made up of several LGBT Olympians, and athletes including Brian Boitano, and Martina Navratilova.
In response to protest and boycott efforts, corporations and the IOC have made steps to guarantee the safety of their employees, athletes, and staff, who are in Russia in advance or during the Olympics.