Print Measurement Bureau
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Print Measurement Bureau (PMB) is a non-profit Canadian company that specialises in gathering statistics about print media readership. PMB conducts surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. Its first national print survey was conducted in 1973.
PMB & NADbank amalgamated in October 2015, launching a new organization named Vividata (www.vividata.ca).
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