An image of a cat rendered via the app.
|Original author(s)||Alexey Moiseenkov, Oleg Poyaganov, Ilya Frolov, Andrey Usoltsev|
|Developer(s)||Prisma Labs, Inc.|
|Initial release||11 June 2016|
|Operating system||iOS 8.0 or later; |
Android 4.1 or later;
|Type||Photo and video|
The app was created by Alexey Moiseenkov (Russian: Алексей Моисеенков), Oleg Poyaganov, Ilya Frolov, Andrey Usoltsev and it was launched in June 2016 as a free mobile app. A week after its launch, the app gained popularity and received over 7.5 million downloads and over 1 million active users as of July 2016. It debuted on iOS on Apple App Store during the first week of June and it became the leading app at the App Store in Russia and other neighboring countries. On 19 July, 2016, the developer launched a beta version of the app for Android and it closed few hours later by developers after receiving feedback from its users. It was later released publicly on 24 July, 2016 on Google Play.
On 7 July, 2017, Prisma launched a new app called Sticky which turns selfies into stickers for sharing to your social feeds.
The app was created by the team led by Alexey Moiseenkov who also founded the Prisma labs, based in Moscow. Moiseenkov previously worked at Mail.Ru and later resigned from his job to dedicate his time for the development of the app. He said that the development of the app took only one and a half months and the team did not do anything to promote the app.
Users can upload pictures and select a variety of filters to transform the picture into an artistic effect. At launch, the app offered twenty different filters. Additional filters are added daily. In July 2016, Moiseenkov stated that the app will offer forty filters by the end of the month.
The image rendering takes place in Prisma labs's servers and it uses a neural network and artificial intelligence to add the artistic effect. The result is delivered back to the user's phone. Unlike other photo editing apps, Prisma renders the image by going through different layers and recreating the image rather than inserting a layer over the image.
One week after its debut on iOS App Store, the app was downloaded over 7.5 million times and received over 1 million active users. It also became the top listed app in Russia and its neighboring countries. In the end of July 2016, it was installed over 12.5 million devices with over 1.5 million active users worldwide. According to App Annie, it was listed in the top 10 apps on the App Store in 77 different countries.
On the first day of the Android version release, it received over 1.7 million downloads with 50 million pictures processed by the app.
Research and technology
The research paper behind the Prisma App technology is called "A Neural Algorithm of Artistic Style" by Leon Gatys, Alexander Ecker and Matthias Bethge and was presented at the premier machine learning conference: Neural Information Processing Systems (NIPS) in 2015. The technology is an example of a Neural Style Transfer algorithm. This technology used in Prisma was developed independently and before Prisma, and both the university and the company have no affiliation with one another.
Further recent work developed by Stanford University: Perceptual Losses for Real-Time Style Transfer and Super-Resolution by Justin Johnson, Alexandre Alahi and Li Fei-Fei has also been able to create real-time style transfer through video.
The code for the previous papers is available at no charge at GitHub for research purposes. The Prisma App (on the industrial front), and Style Transfer and Super Resolution (on the research front) has been made possible thanks to research and development in human perception, texture analysis, convolutional neural networks.
- "Prisma – Art Photo Editor with Free Picture Effects & Cool Image Filters for Instagram Pics and Selfies". Itunes.apple.com. Retrieved 19 July 2016.
- Napier Lopez (24 July 2016). "Prisma is now publicly available on Android". thenextweb.com. The Next Web, Inc. Retrieved 24 July 2016.
- Darren Orf (12 July 2016). "Prisma Is a Ludicrous Photo Filter App I Never Knew I Wanted". gizmodo.com. Retrieved 19 July 2016.
- Elyse Betters (9 July 2016). "What is Prisma and can it really make your pics look like famous art?". pocket-lint.com. Pocket-lint ltd. Retrieved 19 July 2016.
- Dyllan Furness (19 July 2016). "Incredible AI app can 'repaint' your photos, make them look like they were composed by famous artists". Digital Trends. Retrieved 19 July 2016.
- Georige Barrat (18 July 2016). "Is Prisma the craze that'll overtake Pokémon GO? Popular app does something amazing with your pictures". mirror.co.uk. MGN Limited. Retrieved 19 July 2016.
- Adrien Henni (28 June 2016). "Prisma becomes top mobile photo app for Russia, hopes to repeat success of Masquerade". venturebeat.com. Retrieved 19 July 2016.
- Stan Schroeder. "Prisma is coming to Android, but there's a way to get it sooner". mashable.com. Retrieved 19 July 2016.
- Mat Smith. "Try Prisma's machine-learned art filters on Android". engadget.com. AOL Inc. Retrieved 20 July 2016.
- Adario Strange (12 July 2016). "Prisma's stunning art effects are coming to VR and video". mashable.com. Retrieved 19 July 2016.
- Juan Buis (8 July 2016). "This mind-blowing photo app makes Instagram's filters look so lame". thenextweb.com. The Next Web, Inc. Retrieved 19 July 2016.
- Lomas, Natasha. "Prisma's next AI project is a fun selfie sticker maker called Sticky | TechCrunch". Retrieved 2017-07-10.
- Natasha Lomas (24 June 2016). "Prisma uses AI to turn your photos into graphic novel fodder double quick". techcrunch.com. AOL Inc. Retrieved 19 July 2016.
- Cara McGoogan (23 July 2016). "Prisma: The world's coolest new app taking over your Instagram". The Telegraph. Telegraph Media Group Limited. Retrieved 23 July 2016.
- Eva Hartog (30 June 2016). "Why Russia's Prisma App Could Take Over the World". The Moscow Times. The Moscow Times. Retrieved 20 July 2016.
- Vincent, James (8 November 2016). "Now you can Facebook Live with Prisma's art filters 4". Theverge.com. The Verge. Retrieved 28 November 2016.
- Timothy J. Seppala (24 June 2016). "Neural net photography tweaks go mobile with Prisma on iOS". .engadget.com. AOL Inc. Retrieved 19 July 2016.
- Mary-Ann Russon (18 July 2016). "What is Prisma? Behind the hip new app that turns your photos into impressionist paintings using AI". International Business Times. IBTimes Co., Ltd. Retrieved 19 July 2016.
- Sam Levin (14 July 2016). "Why everyone is crazy for Prisma, the app that turns photos into works of art". The Guardian. Guardian News and Media Limited. Retrieved 20 July 2016.
- Luis D (24 August 2016). "Prisma now works offline, video editing coming soon". Phone Arena. Phone Arena. Retrieved 26 August 2016.
- Paul Monckton (24 August 2016). "Hugely Successul Prisma iOS App Taken Offline". Forbes. Forbes Media LLC. Retrieved 26 August 2016.
- Paul Monckton (26 July 2016). "A Sneak Peek At Prisma's New Unreleased Features". Forbes. Retrieved 27 July 2016.
- Ilya Khrennikov (27 July 2016). "Eastern Europe Spawns Another Viral Hit With Prisma Photo App". Bloomberg. Retrieved 27 July 2016.