Pro-innovation bias

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In diffusion of innovation theory, a pro-innovation bias is a belief that innovation should be adopted by the whole society without the need for its alteration.[1][2] The innovation's "champion" has a such strong bias in favor of the innovation, that they may not see its limitations or weaknesses and continue to promote it nonetheless.[3]


A feeling of nuclear optimism emerged in the 1950s in which it was believed that all power generators in the future would be atomic in nature. The atomic bomb would render all conventional explosives obsolete and nuclear power plants would do the same for power sources such as coal and oil. There was a general feeling that everything would use a nuclear power source of some sort, in a positive and productive way, from irradiating food to preserve it, to the development of nuclear medicine. There would be an age of peace and plenty in which atomic energy would "provide the power needed to desalinate water for the thirsty, irrigate the deserts for the hungry, and fuel interstellar travel deep into outer space".[4] This use would render the Atomic Age as significant a step in technological progress as the first smelting of Bronze, of Iron, or the commencement of the Industrial Revolution.

Roger Smith, then chairman of General Motors, said in 1986: "By the turn of the century, we will live in a paperless society."[5] In the late 20th century, there were many predictions of this kind.[6] This transformation has so far not taken place.

See also[edit]


  1. ^ Everett M. Rogers (6 July 2010). Diffusion of Innovations, 4th Edition. Free Press. p. 100. ISBN 978-1-4516-0247-0.
  2. ^ Palacios Fenech,J. and Longford,N.T. (2014). "The International Rate of Discontinuance of Some Old Products". Journal of Global Marketing. Vol. 27, no. 2. pp. 59–73. doi:10.1080/08911762.2013.850142.{{cite news}}: CS1 maint: multiple names: authors list (link)
  3. ^ "Beyond the pro-innovation bias". January 26, 2010. Archived from the original on July 22, 2011. Retrieved April 17, 2011.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ^ Benjamin K. Sovacool (2011). Contesting the Future of Nuclear Power: A Critical Global Assessment of Atomic Energy, World Scientific, p. 259.
  5. ^ Howard F. Didsbury, Jr.; Howard F. Didsbury (2004). Thinking Creatively in Turbulent Times. World Future Society. p. 41. ISBN 978-0-930242-59-6.
  6. ^ Edward R. Dougherty (1 January 1999). Electronic Imaging Technology. SPIE Press. p. 289. ISBN 978-0-8194-3037-3.

Further reading[edit]