Product Development and Management Association

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PDMA logo.png
Founded 1976[1]
Type Professional society
Area served
Method Certification, industry standards, conferences, publications
Over 3500
Key people
Bob Johnston(Chair)
Lee Shaeffer (Vice-Chair)
Edmund M Ziegler (Secretary/Treasurer)
Slogan Connecting Innovators Worldwide

The Product Development and Management Association (PDMA) is a non-profit professional society that organizes and publishes information about the development of new products.

Founded in 1976,[1] they currently have about 3500 members worldwide,[2] with 22 chapters in the United States and 16 affiliates in other parts of the world, including India.

PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.

They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:

The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.[5]

External links[edit]


  1. ^ a b Beckley, Jacqueline (2007). Accelerating new food product design and development. Wiley-Blackwell. p. 123. ISBN 0-8138-0809-X. 
  2. ^ Front End Innovation Europe's Strategic Partner - The PDMA
  3. ^ Journal of Product Innovation Management - Journal Information Wiley-Blackwell
  4. ^ Kenneth B. Kahn (editor): The PDMA Handbook of New Product Development, Second Edition published by John Wiley & Sons. ISBN 0-471-48524-1.
  5. ^ Vasilis Theoharakis and Andrew Hirst (2002). "Perceptual differences of marketing journals: a worldwide perspective". Marketing Letters. 13 (4): 389–402. doi:10.1023/A:1020378718456.