Proenza Schouler

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Proenza Schouler
Founded2002; 20 years ago (2002)
FoundersJack McCollough
Lazaro Hernandez
Key people
Jack McCollough (Co-Founder, Designer), Lazaro Hernandez (Co-Founder, Designer)
ProductsWomen's wear, handbags

Proenza Schouler /prˌɛnzə ˈsklər/ is a womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Based in New York City, Proenza Schouler is derived from maiden names of the two designers' mothers: Proenza is the maiden name of Hernandez's mother, and Schouler is the maiden name of McCollough's mother.[1]


McCollough and Hernandez met while studying at Parsons School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler. The collection was bought in its entirety by Barneys New York.[2] In 2008, Proenza Schouler introduced its first shoe collection, licensed through Giuseppe Zanotti, Vicini SpA. Later that year, Proenza Schouler launched its first handbag, the PS1, a satchel that has become the brand’s signature. In 2012, Proenza Schouler signed a new license agreement with Onward Luxury Group to produce their footwear collections. The brand expanded into swimwear in 2014 when they signed a licensing agreement with Swimwear Anywhere to produce and distribute swimwear. In June 2015, Proenza Schouler signed a licensing agreement with L’Oréal for the development and creation of fine fragrances.[3][4][5]

In 2017, Proenza Schouler announced their exit from the traditional ready-to-wear calendar to align with the couture calendar. This switch changed the location of their runway shows from New York to Paris, and merged their main and pre-collections, only showing twice a year.[6]

In November 2017 the brand launched a "sister" collection of casual basics like denim and T-shirts called White Label.[7]


In 2007, the Valentino Fashion Group bought a 45% stake in Proenza Schouler. In 2011, Proenza Schouler announced a partnership with a group of investors, including Andrew Rosen, and John Howard. Castanea Partners acquired a minority interest in the brand, appointing Judd Crane as CEO in the process, in 2015.[8][9][10]

In the last quarter of 2018, Jack McCollough and Lazaro Hernandez together with the help of private investors have bought back their company's shares from Castanea Partners reclaiming full ownership of the label.[11][12]


Proenza Schouler launched its first collaboration in 2010, when they created an exclusive collection of hand painted denim with J Brand. In the same year, they collaborated with filmmaker Harmony Korine on their first original video, Act Da Fool, featuring the Fall 2010 collection. In 2013, Proenza Schouler celebrated their 10th anniversary by releasing a limited reissue of its Fall 2003 collection for Barneys New York. The following year, in 2014, the designers collaborated with MAC Cosmetics on a limited-edition makeup collection. The same year, the brand partnered with Parisian department store Le Bon Marché Rive Gauche for a capsule collection and exhibition. The exhibit allowed consumers to explore the world of Proenza Schouler through a display of 80 looks from past runway collections, a documentary about the brand, and an interactive 3-D cub installation. The following year, they collaborated with Harley Weir and Jen Brill on an original video, Legs Are Not Doors, featuring the 2015 Spring Collection. Proenza Schouler once again collaborated with Harley Weir and Jen Brill in 2016 on their second original video together, PS I Love You (Ithigi Lithigove Yithigou), featuring the Pre-Fall 2016 collection.[13][14][15][16][17][18]

Awards and honors[edit]

Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004. Proenza Schouler has been honored with a total of five CFDA awards. In 2003, they were awarded with the Swarovski Award for Ready-to-Wear, and in 2009 they were honored with the Accessory Designer of the Year Award. In addition, they have been awarded the CFDA Womenswear Designer of the Year award three times in 2007, 2011, and 2013. In 2014, they won the Designer of the Year award at the Accessories Council’s annual ACE awards. Jack McCollough and Lazaro Hernandez were honored as the special guests at the 4th edition of the Pitti W_Woman Precollection event in Florence. The following year, the designers were honored with the Fashion Star Award at the Fashion Group International’s Night of Stars Gala. In 2013, the duo was honored at their alma mater, Parsons the New School for Design, at the university’s annual Fashion Benefit. Proenza Schouler was awarded the Best Fashion Film at the Fashion Film Festival Milano for their original video, Legs Are Not Doors, in 2015. In 2016, Proenza Schouler had the honor of being featured in the Metropolitan Museum of Art’s exhibition Manus x Machina: Fashion in an Age of Technology.[19][20][21][22][23][24][25][26][27][28]

Points of sale[edit]

In 2012, Proenza Schouler opened its first store, designed by architect David Adjaye, at 822 Madison Avenue in New York. The following year they opened their second store at 121 Greene Street in Soho. Proenza Schouler is sold in more than 350 retailers worldwide, including Bergdorf Goodman, Harvey Nichols, Le Bon Marché, and Lane Crawford.[29][30][31][32]


  1. ^ Cook, Fiona (February 7, 2012). "Proenza Schouler - Pronunciation Guide". Another Magazine.
  2. ^ "Proenza Schouler Celebrates the Reissue of Its First Collection at Barneys". Vogue. 2013-06-14. Retrieved 2022-02-08.
  3. ^ Karimzadeh, Marc (December 7, 2012). "Proenza Schouler Inks Licensing Deal for Footwear". Women's Wear Daily.
  4. ^ Karimzadeh, Marc (June 4, 2014). "Proenza Schouler Inks Deal for Swimwear". Women's Wear Daily.
  5. ^ Indvik, Lauren (June 3, 2015). "Proenza Schouler Is Getting Its First Fragrance". Fashionista.
  6. ^ Latham, Tori (January 30, 2017). "Proenza Schouler Will Move Show to Paris". NY Mag.
  7. ^ Jessica Iredale, Proenza Schouler to Launch New Line: The more casual collection is said to be launching in November Women's Wear Daily, September 1, 2017
  8. ^ Drapers (July 14, 2007). "Valentino buys 45% stake in Proenza Schouler". Drapers.
  9. ^ Mau, Dhani (July 29, 2011). "The Deal Is Finally Done: Theory's Andrew Rosen Buys Large Stake in Proenza Schouler". Fashionista.
  10. ^ Fernandez, Chantal (June 22, 2015). "Proenza Schouler Sells Minority Stake As CEO Exits". Fashionista.
  11. ^ "Proenza Schouler Designers Buy Back The Company". Fashionista. Retrieved 2018-11-24.
  12. ^ "Proenza Schouler Regains Full Ownership of Company". Humble & Rich Boutique. 2018-11-24. Retrieved 2018-11-24.
  13. ^ Schulte, Erin (August 27, 2010). "Proenza Schouler for J Brand Denim: Get it Now!". Harper's Bazaar.
  14. ^ Coleman, Emily (June 6, 2013). "Introducing First Collection by Proenza Schouler". Barney's.
  15. ^ Niven, Lisa (April 23, 2014). "Proenza Schouler's MAC Collection Is Almost Here". Vogue UK.
  16. ^ Diderich, Joelle (February 27, 2014). "Le Bon Marché Fetes Proenza Schouler".
  17. ^ Pieri, Kerry (March 19, 2015). "Watch Proenza Schouler'sNew Sultry, Star-Studded Video". Harper's Bazaar.
  18. ^ L'Heureux, Catie (May 9, 2016). "Watch Proenza Schouler's Love Letter to Women". NY Mag.
  19. ^
  20. ^ Horyn, Cathy (September 7, 2012). "Betting on the Proenza Boys". The New York Times.
  21. ^ Akhtar, Amina (March 17, 2009). "And the CFDA Nominees Are..." The New York Times Magazine.
  22. ^ "Fab Flash: Announcing 2007 CFDA Award Winners". PopSugar. June 4, 2007.
  23. ^ Moore, Booth (June 7, 2011). "Proenza Schouler, Michael Bastian and Alexander Wang take CFDA Fashion Awards". Los Angeles Times.
  24. ^ Bobula, Kasia (June 23, 2009). "Proenza Schouler Does Pitti". Dazed Digital.
  25. ^ "Fashion Group International celebrates the "Night of Stars"". Vogue. October 29, 2010.
  26. ^ Martin, JJ (September 24, 2015). "Watch Our Highlights from Milan's Second Annual Fashion Film Festival". Wallpaper.
  27. ^ "Proenza Schouler, Bonnie Brooks Honored at 2013 Parsons Benefit". Parsons. May 14, 2013.
  28. ^ "Manus x Machina:Fashion in an Age of Technology - The Metropolitan Museum of Art". Retrieved 4 April 2018.
  29. ^ Milligan, Lauren (July 12, 2012). "Schouler's New Shop". Vogue.
  30. ^ Gilles, Florent (October 8, 2013). "Proenza Schouler Opens Second New York Store".
  31. ^ "Horaires, accès, contact, marques et services - le Bon Marché Rive Gauche".
  32. ^ "Luxury Is Now Online. Shop Your Way, Anytime, Anywhere. - Lane Crawford - Shop Designer Brands Online". Lane Crawford. Retrieved 4 April 2018.

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