Profile Defenders

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Profile Defenders or Profile Defenders Lawsuit Removal service is an Online Reputation Management company owned by Richart Ruddie. It was started in Fort Lauderdale, Florida.[1]

The company has mentioned Profile Defenders charges $10,000 to remove a web page from Voice Media Group. [2] [3] .[4]

In 2014 Ruddie said that Google was making things more difficult for reputation management companies, stressing the value of good content and high-quality backlinks.[5]

By 2016 Profile Defenders had found an effective tactic using takedowns: filing bogus lawsuits, which Vice's Motherboard called "trumped-up lawsuits".[6] The Washington Post detailed 25 court cases, at least 15 who had false addresses for the defendant. The court cases had similar language and the defendant agreed to the injunction by the plaintiff, which allowed the reputation management company to issue takedown notices to Google, Yelp, Leagle, Ripoff Report, various news sites, and other websites. Two of the court cases were linked to Profile Defenders, and two others to Ruddie, using the company names "RIR 1984 LLC" and "SEO Profile Defense Network LLC", and one directly in Ruddie's name.[7]

Ruddie was named as a defendant in a 2012 lawsuit and temporary restraining order by Billy Walters for using Walters' name on his own gambling site.[8][9][10]


  1. ^ "Web reputation managers help South Floridians look good online - tribunedigital-sunsentinel". Sun-Sentinel. 10 August 2012. Retrieved 10 October 2016.
  2. ^ Agrawal, AJ (1 July 2016). "How Online Reputation Management Is Giving You a Second Chance Thanks to This Company". Inc. Retrieved 10 October 2016. in a recent example we were able to complete[sic] remove any webpage from Voice Media Group. The client didn't want to pay the $10,000 for the permanent removal
  3. ^ Agrawal, AJ (30 November 2015). "Profile Defenders Can Delete Any Bad Website from the Internet". Tech Cocktail. Retrieved 10 October 2016.
  4. ^ "The Dark Side Of Reputation Management: How It Affects Your Business". Forbes. Retrieved 10 October 2016.
  5. ^ Newlands, Murray (27 February 2014). "Protecting and Managing Your Brand's Reputation in 2014: An Interview with Richart Ruddie". Search Engine Journal. Retrieved 10 October 2016.
  6. ^ Cox, Joseph (10 October 2016). "Want to Remove a Google Result? File a Trumped-Up Lawsuit". Vice Media. Retrieved 10 October 2016.
  7. ^ Volokh, Eugene; Paul Alan Levy (10 October 2016). "Dozens of suspicious court cases, with missing defendants, aim at getting web pages taken down or deindexed". The Washington Post. Retrieved 10 October 2016.
  8. ^ "Walters v. Coopers Picks LLC et al". Retrieved 10 October 2016.
  9. ^ Divito, Nick (30 August 2012). "Sports Betting Pro Sues a Dozen". Courthouse News Service. Retrieved 10 October 2016.
  10. ^ Green, Steve (30 August 2012). "Sports bettor Walters sues to shut down websites using his name". VEGAS INC. Retrieved 10 October 2016.

External links[edit]