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By 2016 Profile Defenders had found an effective tactic using takedowns: filing bogus lawsuits, which Vice's Motherboard called "trumped-up lawsuits". The Washington Post detailed 25 court cases, at least 15 who had false addresses for the defendant. The court cases had similar language and the defendant agreed to the injunction by the plaintiff, which allowed the reputation management company to issue takedown notices to Google, Yelp, Leagle, Ripoff Report, various news sites, and other websites. Two of the court cases were linked to Profile Defenders, and two others to Ruddie, using the company names "RIR 1984 LLC" and "SEO Profile Defense Network LLC", and one directly in Ruddie's name.
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in a recent example we were able to complete[sic] remove any webpage from Voice Media Group. The client didn't want to pay the $10,000 for the permanent removal
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