Progressive Corporation

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The Progressive Corporation
TypePublic company
IndustryInsurance
FoundedMarch 10, 1937; 85 years ago (1937-03-10)
HeadquartersMayfield Village, Ohio, U.S.
Key people
Lawton W. Fitt
(Chairperson of the Board)
Tricia Griffith
(President and CEO)
RevenueUS$42.658 billion (2020)
US$7.173 billion (2020)
US$5.704 billion (2020)
Total assetsUS$64.098 billion (2020)
Total equityUS$17.038 billion (2020)
Number of employees
55,000+ (2023)
Websiteprogressive.com
Footnotes / references
[1]

The Progressive Corporation is an American insurance company, the third largest insurance carrier and the No. 1 commercial auto insurer in the United States. The company was co-founded in 1937 by Jack Green and Joseph M. Lewis, and is headquartered in Mayfield Village, Ohio.[2] The company insures passenger vehicles, motorcycles, RVs, trailers, boats, PWC, and commercial vehicles. Progressive also provides home, life, pet, and other insurance through select companies. Progressive has expanded internationally as well, offering auto insurance in Australia.

The company is ranked No. 74 on the 2021 Fortune 500 list of the top American corporations.[3]

History[edit]

Progressive was formed in 1937 by Joseph Lewis and Jack Green as Progressive Insurance Company. In 1956, the company found a niche by insuring more risky drivers. In 1965, Peter B. Lewis, son of Joseph Lewis, and his mother borrowed $2.5 million, pledging their majority stake as collateral, and completed a leveraged buyout of Progressive.[4][5] In 1987, the sum of the company's written premiums breached $1 billion.[6] In 2016, that number crossed the $20 billion mark.[7] It has generally attempted to live up to its name by being innovative in the industry. It boasts being the first auto insurance company to have a website, allow customers to purchase policies via that site, and later to pioneer allowing the use of mobile browsers and smartphone apps for rating and managing policies.[8] It was also the first to offer 24/7 claims reporting.[9]

Segments[edit]

The company operates in three segments: Personal Lines, Commercial Auto, and Other-indemnity.

  • The Personal Lines segment writes insurance for private passenger automobiles, motorcycles, boats, and recreational vehicles through both an independent agency channel and a direct channel.
  • The Commercial Auto segment writes primary liability and physical damage insurance for automobiles and trucks owned by businesses primarily through the independent agency channel.
  • The Other-indemnity segment provides professional liability insurance to community banks, principally directors, and officers liability insurance. It also provides insurance-related services, primarily providing policy issuance and claims adjusting services in 25 states for Commercial Auto Insurance Procedures/Plans. In 2011, the company was ranked 164 in the Fortune 500.[10]

Industry information[edit]

Progressive is one of the largest auto insurers in the United States, with over 13 million policies in force,[11] along with State Farm, Allstate, GEICO, Nationwide Mutual Insurance Company, Farmers Insurance Group, and USAA. Progressive primarily offers its services through the internet or by telephone and through independent insurance agents. Progressive’s Agency business sells insurance through more than 30,000 independent insurance agencies and progressiveagent.com where customers can quote their own policies and then contact an agent to complete the sale.

In December 2009, Progressive announced it was selling car insurance in Australia.[12] Initially called Progressive Direct, it rebranded as Progressive in 2011, and later rebranded as PD Insurance in 2019.[13]

Marketing and operations[edit]

Progressive's marketing campaign is known for offering quotes of its competitors along with its own quote. It was the first major insurer to offer auto policies through the phone and through its web site. In September 2007 Progressive began to offer Pet Injury coverage, which provides coverage for dogs and cats that are injured in a crash and is included at no additional cost with Collision coverage.[14]

Immediate Response Vehicles (IRVs) used by Progressive are specially modified Ford Explorers and Ford Escapes.[15]

Advertising[edit]

Since 2008, many of Progressive's television advertisements have featured a woman named Flo (played by actress Stephanie Courtney), who explains the benefits of Progressive Insurance.[16][17] In December 2010, the company introduced the "Messenger," as a complementary campaign. He was played by John Jenkinson.[18] The Flo universe also includes Jamie (Jim Cashman), an awkward fellow Progressive employee; and Bill and Tom, rival insurance salesmen from the figurative straw man "A. Nother Insurance Company." Bill and Tom were largely discontinued after Allstate filed a claim with the Better Business Bureau alleging that Progressive was making a false claim that they offered discounts that Allstate and other insurance providers did not.[19]

In 2012, Progressive introduced another character, a personified box (voiced by Chris Parnell) representing the company's products. It is portrayed as having an entourage (including a personal trainer).[20] Progressive later added more characters like Flobot, Mara (Natalie Palamides), Dr. Rick, and Motaur to its advertising series. In 2019, Progressive began the At Home with Baker Mayfield ad campaign during the National Football League season. The campaign featured the Cleveland Browns quarterback living with his wife in FirstEnergy Stadium.[21] After he was traded to the Carolina Panthers in the 2022 offseason, Mayfield stated that the advertisements will end, calling it a "missed opportunity".[22][23]

In 2022, Jon Hamm appeared in several TV commercials, as himself, unsuccessfully pursuing a romantic relationship with spokesperson Flo.[24]

In Australia, Progressive uses a female character named "Kitty." She is styled similar to Flo.

Products[edit]

According to a February 2011 Wall Street Journal article, Progressive has a leg up on its rivals in Pay As You Drive insurance, a form of vehicle insurance also generically known as usage-based insurance.[25] Progressive has seven U.S. patents covering usage-based insurance methods and systems, with more patents pending.[citation needed][needs update] Progressive began working on the concept in the mid-1990s and continues to refine the concept and bring it to the mass market.

Snapshot is Progressive's Pay As You Drive, or usage-based insurance program. Snapshot is a voluntary discount program where drivers can save money on their car insurance by sharing their driving habits with Progressive. According to Progressive, Snapshot is best for people who drive less, in safer ways and during safer times of day.[26] Snapshot customers can make changes to their driving habits that will lead to bigger discounts by checking their driving data and projected discount on progressive.com over the course of their initial policy period.[27]

Drivers plug a device the size of a garage door opener into the on-board diagnostic (OBD) port of their car. The device records and sends the driving data to Progressive, and Progressive uses that information to calculate the rate. After 30 days, customers find out if they're eligible for a discount based on that 30-day "snapshot" of their driving habits. At the end of a six-month policy period, Progressive calculates the customer's renewal discount and customers return the device to Progressive. The company doesn't take into account how fast the car goes although it does take into account how fast and frequently the vehicle operator brakes. Snapshot is voluntary and customers can opt out at any time. The customer is charged up to $50.00 if they do not return the snapshot device to Progressive should they decide not to engage in the program after receiving it.[27]

Snapshot is currently available in 45 states plus the District of Columbia. Because insurance is regulated at the state level, Snapshot is currently not available in Alaska, California, Hawaii, and North Carolina.[26] Most recently, Snapshot became available in Indiana in May 2015.

Corporate sponsorship[edit]

On December 13, 2006, the company said earnings rose 58 percent in November as the company retained more of the premiums it collected because of comparisons to a month affected by Hurricane Katrina claims.[28]

In 1999, Progressive Auto Insurance was the title sponsor of the Super Bowl XXXIII halftime show.[29]

In January 2008, Jacobs Field in Cleveland, Ohio, home of the Cleveland Guardians, was renamed Progressive Field. Progressive signed a 16-year contract for the naming rights, as well as sponsorship rights to become the Official Auto Insurer of the Cleveland Indians. The agreement costs around $3.6 million per year.[30] (Mayfield Village, Ohio, where the company is based, is a suburb of Cleveland.)

In March 2008, Progressive announced its title sponsorship of the Progressive Insurance Automotive X PRIZE and their funding of the $10 million prize purse. The Progressive Automotive X PRIZE is an international competition designed to inspire a new generation of viable, super fuel-efficient vehicles. The competition is open to teams from around the world that can design, build, and bring to market 100 MPGe (miles per gallon energy equivalent) vehicles.[31]

On December 14, 2010, the Gator Bowl Association announced that Progressive Insurance would become the title sponsor for the 2011 Gator Bowl[32] college football bowl game.

On September 24, 2019, Progressive became the official sponsor of Friday Night SmackDown broadcast on Fox.[33]

Starting in 2020, Progressive sponsored Roush Fenway Racing's Ryan Newman car at races at Atlanta and Pocono.

Starting in 2021, Progressive sponsored Sesame Street on PBS Kids replacing Blue Lizard Australian Sunscreen.

Motorcycle[edit]

Boat[edit]

Progressive has been the Title Sponsor of the National Marine Manufacturers Association (NMMA) boat shows since 2012, and will maintain title sponsorship through at least 2022.[35]

  • Fred Hall Shows: Title Sponsor, 2016–Present
  • LEMTA (Lake Erie Marine Trades Association): Title Sponsor, 2016–Present

Outdoors[edit]

  • Hay Days: Official Insurance Sponsor, 2018 - Current
  • Quartzsite Sports, Vacation and RV Show: Official Insurance Sponsor, 2014 - Current

Controversies[edit]

In 2002, the company settled with the State of Georgia in a class action lawsuit over diminished value claims brought by policyholders.[36] Five years later, the company apologized after it was revealed they hired private investigators to infiltrate a church group and pose as congregation members to collect information on litigants seeking redress from the company. Another lawsuit was filed by the litigants over the affair against the company for invasion of privacy and fraud.[37]

In 2009, Progressive was sued for allegedly deceiving policyholders by employing illegally operated, unlicensed body shops to make repairs on vehicles for their clients in order to save money.[38] The court ruled in the company's favor on two of the counts and the other four were dropped, pending appeal.[39]

Also in 2009, the company was accused of ordering their advertisements off the air during the show broadcast of Glenn Beck on the Fox News Channel over comments made about President Obama.[40][41] Progressive responded that they never authorized their ads to be aired during Beck's program and that they aired in that timeslot due to Fox's error.[42]

In 2012, the company was widely criticized online for how it handled the claims filed by the family of Kaitlynn Fisher. The 24-year-old died when the car she was driving was hit by another that had run a red light in Baltimore. Progressive fought to avoid payment due to Fisher's estate. Fisher's insurance policy with Progressive included coverage in the event of an accident with an underinsured driver. The underinsured driver was found to be negligent in a jury trial brought by the Fisher family, with the Fisher family contending that Progressive provided legal assistance to the defense.[43][44][45] In two followup statements, Progressive explained that they did not "serve as the attorney for the defendant in this case"[46] and then clarified that "[a]s a defendant in this case, Progressive participated in the trial procedures on our own behalf."[47] The company's position was that fault for the accident had not been clearly established, since three witnesses (the driver of the other car, that car's passenger, and Ms. Fisher's passenger) believed that Fisher had run a red light, and filed a motion to intervene to assert that she had been at fault, and therefore was not liable to pay the underinsured motorist claim. The lawyer for the Fisher family countered by noting that two of the three witnesses were not independent, saying "I have an issue with how they examined the evidence to abandon their insured" and introduced the idea the state insurance commissioner could find Progressive had acted in bad faith. As noted, Progressive lost the case and was ordered to pay the underinsured motorist claim in addition to a separate settlement with the Fisher family "to avoid a hearing before the state insurance commissioner".[48]

Index memberships[edit]

See also[edit]

References[edit]

  1. ^ "Progressive Corporation 2020 Form 10-K". United States Securities and Exchange Commission. March 1, 2021. Retrieved March 13, 2021.
  2. ^ Suzanne Rivard; Benoit Aubert; Michel Patry; Guy Paré; Heather Smith (2004). Information Technology and Organizational Transformation: Solving the Management Puzzle. Butterworth-Heinemann. pp. 142. ISBN 978-0-7506-6202-4.
  3. ^ "Fortune 500 Companies". Fortune. Retrieved September 29, 2021.
  4. ^ American Policy Roundtable: "Peter B. Lewis: This lone ranger has nothing to hide from the Plain Dealer" by Steven Litt Archived September 23, 2015, at the Wayback Machine September 29, 2002
  5. ^ Crains Cleveland: "Peter Lewis -Chairman, Progressive Corp" By ARIELLE KASS May 24, 2010
  6. ^ "Progressive History". Progressive.com. Retrieved April 29, 2016.
  7. ^ "LinkedIn".[permanent dead link]
  8. ^ "Progressive Firsts". Progressive.com. Archived from the original on May 6, 2016. Retrieved April 29, 2016.
  9. ^ "Progressive Background". Progressive.com.
  10. ^ "Progressive Corporation". Armstrong. Archived from the original on April 7, 2020. Retrieved April 7, 2020.
  11. ^ "Progressive Reports January Results" (PDF).
  12. ^ "Recent News Releases & Coverage | Progressive Newsroom".
  13. ^ http://www.progressiveonline.com.au
  14. ^ Jack W. Plunkett (2008). The Almanac of American Employers 2009: Market Research, Statistics & Trends Pertaining to the Leading Corporate Employers in America. Plunkett Research, Ltd. ISBN 978-1-59392-143-9.
  15. ^ Jack W. Plunkett (2005). Plunkett's Insurance Industry Almanac 2006: The Only Complete Reference To The Insurance And Risk Management Industry. Plunkett Research Ltd. ISBN 978-1-59392-038-8.
  16. ^ Garcia, Chris. "The Strange Allure of the Progressive Insurance Girl". Austin American-Statesman, October 20, 2008.
  17. ^ Inman, David. "TV Q&A with David Inman". Boston Herald, December 14, 2008.
  18. ^ Elliott, Stuart. A Nomadic Insurance Pitchman, Luring New Customers". New York Times, November 30, 2010.
  19. ^ NAD recommends Progressive discontinue certain advertising claims made in comparative context following challenge from Allstate, May 13, 2013
  20. ^ "Flo Gets More Company as Progressive Rolls Out 'The Box'". Advertising Age. December 5, 2012. Retrieved January 16, 2017.
  21. ^ "Progressive launches Season 2 of 'At Home with Baker Mayfield' campaign". WKYC. September 2, 2020. Retrieved January 31, 2021.
  22. ^ Fowler, Scott (July 12, 2022). "Scott Fowler on Twitter: "No new Baker Mayfield//Progressive ads forthcoming from Panthers' stadium. Mayfield calls it a "missed opportunity," saying he thought it would have been fun to "move" stadiums and tap into the feeling everyone has about what a hassle moving is."". Twitter. Retrieved July 13, 2022.
  23. ^ Contes, Brandon (July 13, 2022). "Baker Mayfield says Progressive Insurance missed an ad opportunity". Awful Announcing. Retrieved July 13, 2022.
  24. ^ Cain, Brenda (May 20, 2022). "Progressive Insurance to launch new Flo ad campaign with 'Mad Men' actor Jon Hamm as romantic suitor". Cleveland.com.
  25. ^ Holm, Erik (February 4, 2011). "How Am I Driving? Insurers May Know". The Wall Street Journal.
  26. ^ a b "Snapshot Rewards You for Good Driving".
  27. ^ a b "Snapshot Rewards You for Good Driving | Progressive".
  28. ^ "Progressive Nov. Earnings Up 58 Percent".
  29. ^ "Progressive Auto Insurance Super Bowl XXXIII Halftime Show to Feature Gloria Estefan and Stevie Wonder". www.propertyandcasualty.com. November 16, 1998. Retrieved February 14, 2020.
  30. ^ Mike Starkey (January 11, 2008). "Cleveland Indians formally announce naming rights sold to Progressive Insurance". The Plain Dealer. Retrieved January 11, 2008.
  31. ^ Alan Boyle (2007). "Auto X Prize Revs Up". MSNBC. Archived from the original on April 8, 2007. Retrieved September 16, 2008.
  32. ^ "Jacksonville Daily Record: December 17, 2010-Progressive Sponsors Gator Bowl".
  33. ^ Crupt, Anthony: FOX, WWE LAND PROGRESSIVE AS PRESENTING SPONSOR OF ‘FRIDAY NIGHT SMACKDOWN’ - Ad Age September 24, 2019.
  34. ^ "Progressive International Motorcycle Shows | motorcycleshows.com". www.motorcycleshows.com. Retrieved June 20, 2018.
  35. ^ "Progressive® Renews Title Sponsorship for NMMA Boat & Sportshows". Retrieved June 20, 2018.
  36. ^ "Progressive settles Georgia diminished value lawsuit". Insure.com. February 20, 2002. Archived from the original on November 20, 2008. Retrieved November 26, 2009.
  37. ^ "Progressive CEO sorry for spying on church goers". Reuters. August 23, 2007. Retrieved November 26, 2009.
  38. ^ "Civil Conspiracy Added to List of Charges Against Progressive Insurance". Collision Week. September 4, 2009. Archived from the original on July 8, 2011. Retrieved November 26, 2009.
  39. ^ "Class Action Judgments: GEICO Wins Appeal vs. Greenberger & Progressive Wins 2/6 vs. Blue Ash Inc". Auto Body News. February 23, 2011. Archived from the original on July 19, 2012. Retrieved April 30, 2012.
  40. ^ "Procter & Gamble, Progressive Insurance Pledge Not to Advertise on Glenn Beck on Fox News|LexisNexis-owned Lawyers.com Pulls Ads from Glenn Beck". ColorOfChange.org. August 6, 2009. Archived from the original on May 22, 2013.
  41. ^ Yourse, Robyn-Denise (August 17, 2009). "TUNING IN TO TV". Washington Times. p. B.6.
  42. ^ "Progressive Statement Regarding Advertising on The Glenn Beck Show". Progressive Insurance. August 24, 2009. Retrieved November 26, 2009.
  43. ^ Fisher, Matt (August 13, 2012). "My Sister Paid Progressive Insurance to Defend Her Killer In Court". Premium Fisher [blog]. Retrieved March 28, 2018 – via Tumbler.
  44. ^ Grant, Drew (August 13, 2012). "Comedian Matt Fisher Claims Sister's Progressive Insurance Paid for Her Killer's Lawyers". Observer. Retrieved March 26, 2018.
  45. ^ Peitzman, Louis (August 13, 2012). "Comedian Calls Out Progressive Insurance for Defending His Sister's Killer; Progressive Responds in Heartless Robot Fashion". Gawker. Retrieved March 26, 2018.
  46. ^ Wolf, Chris (August 14, 2012). "Statement on the Fisher Case". Understanding Insurance [blog]. Progressive. Archived from the original on August 17, 2012. Retrieved February 26, 2018.
  47. ^ "Update on the Kaitlynn Fisher Case". Understanding Insurance [blog]. Progressive. August 16, 2012. Archived from the original on August 18, 2012. Retrieved March 26, 2018.
  48. ^ Lieber, Ron (August 17, 2012). "The Auto Insurance Case That Blew Up on the Internet". The New York Times. Retrieved March 26, 2018.

External links[edit]

  • Business data for Progressive Corporation: