Project management 2.0

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Project Management 2.0[1] (sometimes mistakenly called Social Project Management[2]) is one branch of evolution of project management practices, which was enabled by the emergence of Web 2.0 technologies. Such applications include: blogs, wikis, collaborative software, etc. Because of Web 2.0 technologies, small distributed & virtual teams can work together much more efficiently by utilizing the new-generation, usually low or no-cost Web-based project management tools.[3] These tools challenge the traditional view of the project manager, as Project Management 2.0 represents a dramatic increase in the ability for distributed teams' collaboration.

Comparison of traditional project management and project management 2.0[edit]

While traditional project management structures focused on the paradigm of the project manager as controller,[4] Project management 2.0 stresses the concept of distributed collaboration, and the project manager as a leader.[5] Project management 2.0 advocates open communication. While traditional project management often was driven by formal reporting and hierarchical structures, project management 2.0 stresses the need for access to information for the whole team. This has led to one of the many criticisms of Project Management 2.0 - that it cannot scale to large projects. However, for distributed teams performing agile development, which are often emergent structures, the use of rich collaborative software may enable the development of collective intelligence

Common comparisons of traditional project management vs. project management 2.0 are listed in the table below.

Traditional Project Management Project Management 2.0
Centralization of control Decentralization of control
Top-down planning Bottom-up planning
Authoritarian environment Collaborative environment
Implied structure Emergent structures
Limited/Restricted Access to the plan Organized/Unlimited Access to the plan
Local Access to information Global/Live Access to information
Limited Communications within team Unlimited Communications within team
Separate projects Holistic approach
Overly complex tools Easy to use tools
Rigidity of tools Flexibility of tools


  1. Project Management 2.0 is sometimes treated as a neologism and a marketing buzzword. The argument exists that Project Management 2.0 does not represent a new way of executing project management and delivering projects,[6] but just a variation of traditional project management.
  2. Sometimes Project Management 2.0 is regarded as a separate methodology of project management that can be applied to small projects only.
  3. Web 2.0 and PM 2.0 tools are often islands of technology, and do not enable collaboration across multiple project teams, unless all teams have chosen the same tool implementation.

See also[edit]


  1. ^ Andrew Filev (January 15, 2008). "Definition of Project Management 2.0". Retrieved 2008-01-31.
  2. ^ Leisa Reichelt (June 20, 2007). "Social Project Management". Retrieved 2008-01-31.
  3. ^ Dr. Kifah Jayyousi (September 6, 2006). "Project Management Wiki! Everything, Everywhere and Everybody's Project". Retrieved 2008-01-31.
  4. ^ Kathleen Haas (May 2007). "The Blending of Traditional and Agile Project Management" (PDF). Retrieved 2008-01-31.
  5. ^ Chris Lynch (September 21, 2007). "Project Management 2.0". Retrieved 2008-01-31.
  6. ^ Tiberiu Ghioca (August 9, 2013). "PM 1.0 versus PM 2.0. What Is Next – Project Management 3.0?". Retrieved 2013-08-09.