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Promise Keepers is a Christian organization for men. While it originated in the United States, independent branches are established in Canada and New Zealand. It is self-described as "a Christ-centered organization dedicated to introducing men to Jesus Christ as their Savior and Lord, helping them to grow as Christians". Promise Keepers is a non-profit organization, not affiliated with any Christian church or denomination, which champions opposite-sex marriage and marital fidelity. Their most widely publicized events tend to be mass rallies held at football stadiums and similar venues. They also sell a variety of promotional products to "help men keep their promises," including clothing, books, and music. Bruce Wilkinson developed the widely used video curriculum, Personal Holiness in Times of Temptation, as a part of "The Biblical Manhood" series for Promise Keepers.
The core beliefs of the Promise Keepers, outlined in the Seven Promises, consist of the following:
- A Promise Keeper is committed to honoring Jesus Christ through worship, prayer and obedience to God's Word in the power of the Holy Spirit.
- A Promise Keeper is committed to pursuing vital relationships with a few other men, understanding that he needs brothers to help him keep his promises.
- A Promise Keeper is committed to practicing spiritual, moral, ethical and sexual purity.
- A Promise Keeper is committed to building strong marriages and families through love, protection, and Biblical values.
- A Promise Keeper is committed to supporting the mission of his church by honoring and praying for his pastor and by actively giving his time and resources.
- A Promise Keeper is committed to reaching beyond any racial and denominational barriers to demonstrate the power of Biblical unity.
- A Promise Keeper is committed to influencing his world, being obedient to the Great Commandment (Mark 12:30-31) and the Great Commission (Matthew 28:19-20).
Promise Keepers was founded in 1990 by Bill McCartney, then the head football coach at the University of Colorado Boulder. According to the group's website, McCartney got the inspiration for Promise Keepers on March 20, 1990, during a conversation with Dave Wardell, while both were attending a Fellowship of Christian Athletes banquet in Pueblo, Colorado. He envisioned his home stadium, Boulder's Folsom Field, would be used as a gathering "for training and teaching on what it means to be godly men". In July 1990, 72 men met at Boulder Valley Christian Church in Boulder to organize what would be Promise Keepers' first event at University of Colorado's Event Center. From that point, the Promise Keepers' membership gradually grew. By the time of the first official PK conference in July 1991, approximately 4200 attended. The organization was incorporated as a nonprofit in the state of Colorado in December 1990.
What Makes a Man?, Promise Keepers' first hardbound book written for the organization, was published by The Navigators' Navpress publishing arm in 1992 for its first Folsom Field gathering in June of that year. James Dobson had McCartney on his Focus on the Family nationwide radio program that same month. McCartney resigned his coaching position in 1994 in order to focus his attention on the organization.
Promise Keepers' most notable event was its Stand in the Gap: A Sacred Assembly of Men open-air gathering at the National Mall in Washington, D.C. on October 4, 1997. C-SPAN carried the event live in its entirety. Attendance figures vary but have been estimated to be between 600,000 and 800,000. This was probably its peak, with the organisation halving its office staff four months later due to financial problems and the admission fee of $60 for regional rallies dropped in a number of regions. Rally attendance and finances continued to suffer and a planned millennial march to take part at the capital of every state was cancelled.
Promise Keepers has at the same time extended its organisation outside the United States, setting up Promise Keepers International which holds "Summit Meetings" in at least seven languages and has set up chapters in other countries.
McCartney resigned as president on October 1, 2003 after a personal leave of absence. Thomas Fortson, previously the group's executive vice president for administration and operations since 1996, became the group's president and CEO the same day.
On September 10, 2008 McCartney came out of five years retirement to become Promise Keepers CEO/Chairman. Along with McCartney's placement, Raleigh Washington, former Promise Keepers vice president of ministry advancement and McCartney's Road To Jerusalem ministry collaborative partner, was named president of Promise Keepers.
The National Organization for Women (NOW), an American feminist organization, has expressed the view that the Promise Keepers pose a threat to women's rights. NOW alleges that the group encourages inequality within marriages and teaches a doctrine of male superiority.
According to Amy Schindler, "the discourse of masculinity found within conservative religious movements, such as the Promise Keepers and the Victorian era movement 'muscular Christianity,' is inherently political. Any masculinity project aimed at restoring or reclaiming a 'traditional' male role for privileged white, heterosexual males has a political impact within the tapestry of class, race, and gender power." Academic Browyn Kara Conrad argues that the organization reproduces problematic sexual scripts such as the Madonna/whore view of female sexuality and a view of the male sex drive as uncontrollable.
The group was also criticized for doctrinal compromises and inconsistent doctrines. Raymond Hartwig, president of the South Dakota district of the Lutheran Church-Missouri Synod, commented: "They use the Bible in a very simplistic form, as a springboard to jump into the law."
- "Promise Keepers' Core Values". Retrieved 2007-02-10.
- Bartkowski, John P. (2004). The Promise Keepers: Servants, Soldiers, and Godly Men. Rutgers University Press. pp. 2–4, 7. ISBN 0813533368. Retrieved 4 November 2015.
- "Viewpoint:Promise Keepers Pose A Real Threat". National Organization for Women. Retrieved on February 29, 2012.
- Schindler, Amy. 1998. "Power, Patriarchy, and the Promise Keepers: The Pleasure of Religious Ecstasy." Paper, annual meeting, American Sociological Association, Toronto.
- Conrad, Browyn Kara (2006). "Neo-Institutionalism, Social Movements, and the Cultural Reproducation of a Mentalité: Promise Keepers Reconstruct the Madonna/Whore Complex". The Sociological Quarterly (Midwest Sociological Society) 47 (2): 305–331. doi:10.1111/j.1533-8525.2006.00047.x.
- "Promise Keepers (PK), Pro and Con: PART 1". "Some Christian Fundamentalists have criticized PK for being too ecumenical, too New Age and too 'sissified.' 4 PK has been criticized for its 'unionism', 'anti-denominationalism' and 'watering down of doctrine.'" - Ontario Consultants on Religious Tolerance
- Brickner, Bryan W. (1999). The Promise Keepers: Politics and Promises. Lanham, MD: Lexington Books. ISBN 978-0-7391-0008-0.
- Bartkowski, John P. (2004). The Promise Keepers: Servants, Soldiers, and Godly Men. Piscataway, NJ: Rutgers University Press. ISBN 978-0-8135-3335-3.
- Claussen, Dane S. (1999). Standing on the Promises: The Promise Keepers and the Revival of Manhood. Cleveland, OH: The Pilgrim Press. ISBN 978-0-8298-1307-4.
- Claussen, Dane S. (2000). The Promise Keepers: Essays on Masculinity & Christianity. Jefferson, NC: McFarland. ISBN 978-0-7864-0700-2.
- Hardisty, Jean V. (1999). Mobilizing Resentment: Conservative Resurgence from the John Birch Society to the Promise Keepers. Boston: Beacon Press. ISBN 978-0-8070-4316-5.
- Novosad, Nancy (2000). Promise Keepers: Playing God. Amherst, NY: Prometheus Books, 2000.
- Williams, Rhys H. (2001). Promise Keepers and the New Masculinity: Private Lives and Public Morality. Lanham, MD: Lexington Books. ISBN 978-0-7391-0230-5.
- Anderson, Connie (1997). "Visions of Involved Fatherhood: Pro-Feminists and 'Promise Keepers.'" Paper, annual meeting, American Sociological Association, Toronto.
- Bellant, Russ (1995). "Promise Keepers: Christian Soldiers for Theocracy". In Berlet, Chip. Eyes Right: Challenging the Right Wing Backlash. Boston: South End Press. p. 81–85. ISBN 978-0-89608-523-7. Also available at publiceye.org.
- Berkowitz, Bill (1996). "Promise Keepers: Brotherhood and Backlash." Culture Watch, September (1,4).
- Conason, Joe, Alfred Ross, and Lee Cokorinos (October 7, 1996). "The Promise Keepers Are Coming: The Third Wave of the Religious Right". The Nation.
- Everton, Sean (2001). "Religious Revival or Third Wave of the Religious Right?" Review of Religious Research 43 (1):51–69.
- Heath, Melanie A (2003). "Soft-Boiled Masculinity: Renegotiating Gender and Racial Ideologies in the Promise Keepers Movement". Gender and Society 17 (3): 423–444. doi:10.1177/0891243203017003008.