Promises Treatment Centers

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Promises Treatment Centers
Industry Rehabilitation
Headquarters Malibu, California, United States

Promises Treatment Centers is a for-profit provider of residential drug and alcohol rehabilitation with facilities in Malibu, California and West Los Angeles, California. It uses the trademarked "Malibu Model" of treatment, which allows patients more freedom and privatized treatment.


The company was started by Richard Rogg. Elements Behavioral Health now owns Promises.

For its treatment method, Promises uses the term "Malibu Model" which it registered in 2004 as a service mark.[1] The Malibu Model differs from traditional models by allowing patients more liberty and providing privatized treatment, in contrast to regular rehab involving peer groups, never leaving the facility, and limited visitors. The Malibu Model has come under criticism, with some critics claiming the model prioritizes the rehabilitation of public relations rather than addiction treatment.[2]

As of 2014, the fee for a one-month stay is $57,000 [3][4] which must be paid in advance and is non-refundable if the client leaves or is expelled prior to completion of the stay. According to the Los Angeles Times, the no-refund policy has prompted a number of lawsuits.[5] Promises' clientele has included actress Lindsay Lohan [6] singer Britney Spears,[7] writer and comedian Harris Wittels,[4] musician Ville Valo and musician Marilyn Manson.

Promises is not licensed to provide physician or medical services. In 2004, the state of California cited the organization for providing medical services, administering TB tests and having doctors conduct physical exams. Promises stopped the practice as a result.[5]


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