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Promite // is a dark brown, salty food paste mainly used as a spread on sandwiches and toast similar to Vegemite and Marmite. Promite was invented in the 1950s by Henry Lewis & Company and marketed under the Masterfoods brand. Henry Lewis & Company later became MasterFoods Australia and New Zealand, before being bought out by the privately owned Mars family's group of companies in 1967. As Mars, Incorporated is a privately owned U.S. company, Promite is no longer an Australian-owned food. However, Promite is still manufactured and sold in Australia.
Promite is made from vegetables and yeast extract, and is naturally high in various B vitamins. Promite has a sweeter taste, a darker colour and a softer, more spreadable texture than Vegemite.
According to Mars Customer care, "In 2013, we removed vitamins Thiamin (B1), Riboflavin (B2) and Niacin (B3), as well as two flavour enhancers, and found this to benefit some consumers sensitive to those vitamins, without impacting taste or texture". However, some natural vitamins remain from the raw ingredients, approximately:
|Thiamin||B1||4mg / 100g|
|Riboflavin||B2||1mg / 100g|
|Niacin||B3||50mg / 100g|
|Pantothenic Acid||B5||12mg / 100g|
|Vitamin B6||B6||3mg / 100g|
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