Property Brothers

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Property Brothers
Current Property Brothers logo.png
Genre Reality
Developed by Cineflix
Corus Entertainment
Starring Drew Scott
Jonathan Scott
Country of origin Canada
Original language(s) English
No. of seasons 6 (11)[N 1]
No. of episodes 136
Production
Location(s) Canada
United States
Running time 43 minutes
Production company(s) Cineflix
Corus Entertainment
Scripps Networks Interactive
Release
Original network W Network (2010–2017)
HGTV Canada (2017–present)
Original release January 4, 2011 (2011-01-04) – present
External links
Website www.hgtv.ca/shows/property-brothers
Production
website
www.cineflixproductions.com/shows/85-Property-Brothers

Property Brothers is a Canadian reality television series produced by Cineflix, and is the original show in the Property Brothers franchise. The series features identical twin brothers Drew and Jonathan Scott.[1] Drew is a real estate expert who scouts neglected houses and negotiates their purchases. His brother, Jonathan, is a licensed contractor who then renovates the houses. Together, the Property Brothers help families find, buy, and transform fixer-uppers into dream homes on a strict timeline and budget.[2][3] The show has aired in over 150 countries, including on the W Network in Canada and on HGTV in the United States.

Development[edit]

Drew was offered a gig as a host of a real estate competition show that ultimately didn't materialize.[4] Cineflix, however, wanted Drew for a show tentatively called My Dream Home, with the intention of finding a female co-host.[5] When they learned he had a brother who was also in real estate,[6][4] the production company asked the brothers to make a sizzle reel.[7] Jonathan and Drew submitted a video of themselves making over their older brother's living room.[8] Six months went by before Cineflix responded favorably, and a week later they began filming a pilot for the show in Toronto.[7][9] Originally, the production company wanted Drew to work as the contractor because of his physique; however, when they realized that Jonathan was licensed, they switched the roles.[10]

Cineflix searched for a distributor, and six months went by with no offers. But then, off the strength of the pilot, the W Network in Canada ordered a full season,[9] while HGTV initially passed.[9] When HGTV noted the show's success in Canada, however, they chose to condense the existing episodes to 30 minutes and air them on a trial basis.[9] After the show scored number-one ratings for its timeslot, the network picked the show up for distribution in the US.[9]

Premise[edit]

Using the expertise of the Scott brothers, prospective homebuyers find a "fixer-upper" and remodel it into their dream home while staying within their budget. The featured families and individuals are often working towards a deadline, like the birth of a child or a special occasion. Originally, each episode started with Drew showing potential homebuyers a house with everything on their wish list, only to later reveal that the house was outside of their reach financially. However, beginning with season 6 (10),[N 1] Drew began to explain from the start that the home would exceed their budget, and should only serve as inspiration. In either scenario, Drew and Jonathan then highlight the advantages of purchasing an older home. Afterwards, Drew takes the buyers on a tour of homes that are significantly less ideal, but have renovation potential, and the buyers are asked to narrow their choices down to two. Jonathan then uses computer-generated imagery to illustrate his imagined vision for the homes after significant renovations. The graphics are made by an outside company using Neezo Renders software at a cost of about $10,000 per episode.[11][12] After the family makes a final decision, Drew leads them through the process of bidding on and purchasing a home. Once a purchase is made, Jonathan and his team begin renovations. After the initial demolition, the family is kept away from the site, and are brought back at the conclusion for the final reveal.

Production and distribution[edit]

Original logo

The show's producers choose cities for filming based on a variety of factors including fan interest,[13] proximity to a major airport,[14] and diversity of architecture.[14] As is typical of home improvement shows with an accelerated renovation format, three experienced crews work on the house in tandem to finish within the four to seven week timeline.[2] The brothers hire local design, real estate, and construction companies in the cities where they film.[15] Additionally, building permits are typically ready prior to construction, and the brothers' projects take priority with their suppliers.[16][12] The buyers own the property and pay for the remodeling, but the show is able to provide about $20,000 to $25,000 worth of cash and furnishings.[13][12] The brothers do not charge for their services.[12] The total budget presented is for the three or four rooms featured on the show; the rest of the renovations are done off-camera on a separate budget and timeline.[12]

Persons interested in appearing on the show must come up with a shortlist of homes or a home they plan to buy, though Drew provides additional options, and reserves the right to reject their selection if the home is unsafe.[17] Producers screen applicants for their ability to make quick decisions and their availability to film for at least eight weekdays during the project.[18] Individual applicants must appear on the show with a "sidekick," whether it be a partner, friend, or family member.[19] While financial requirements for applicants vary from season to season,[12][18] the casting call for filming that will begin in March 2018 requires applicants to have a renovation and design budget of at least $90,000 with an additional contingency for unexpected expenses.[19]

The brothers have maintained that their shows are not contrived or scripted.[20] Homeowners are not provided with storylines or dialog, and unforeseen construction challenges are real.[21] Additionally, the homebuyers work with real project budgets.[2] However, the brothers concede that conversations may be re-shot and incidents may be reconstructed due to disruptions on set (e.g. a plane flying overhead), to highlight how protracted problems were resolved, or because the cameras did not capture the real-time shot.[22][23]

The show started out in Toronto, Ontario, Canada.[24] Season 3 (3 and 5)[N 1] of the show was filmed in Austin, Texas, for half of the year, and in Canada for the rest.[13] Part of the reason for the move was the fact that American audiences couldn't relate to the higher market prices in Canada.[12] The brothers returned to their hometown of Vancouver, British Columbia, to film in 2013.[16] In 2014, the show filmed several episodes in Atlanta, Georgia, and in Toronto. Between 2015 and 2016 they filmed in Westchester County, New York.[25][26] In 2017, they have been filming in Nashville, Tennessee, and in Toronto.[27][19]

Property Brothers debuted on the W Network on January 4, 2011, and aired on the channel until its owner, Corus Entertainment, decided to shift the channel's focus to more dramatic content.[28] Starting with 2017/2018 broadcast season, the show began to be broadcast on HGTV Canada in its country of origin.[28] It airs on HGTV in the United States, and with other distributors in over 150 other countries,[23] including Australia, Italy, France, Denmark, Spain, Norway, and South Africa, as well as countries throughout Latin America and Asia.[29] The show is also carried on streaming services such as Hulu,[30] Netflix, and Amazon Video.[31] The program is dubbed in Portuguese for some markets,[32] as well as in Spanish, where the voices of both brothers is provided by the same voice actor.[31][33] Though Corus Entertainment commissioned and developed the program, the company did not take an ownership stake in the series or the concept, so did not see any revenue from international broadcast sales or from spin-off series in the franchise.[31]

The W Network worked with advertisers to generate revenue for the program. In 2014, Mazda Canada Inc. announced a sponsorship in the form of embedded marketing (through product placement and story integration) to span all 13 episodes of season 4 (7)[N 1] filmed in Toronto.[34] The sponsorship also included broadcast and internet ads, billboards, and a contest on the W Network for viewers to win one of three C$5,000 prizes for their homes, a strategy designed to direct traffic to the Mazda website.[34]

Presenters[edit]

Drew (left) and Jonathan Scott at the 2015 World Dog Awards

Both brothers are licensed real estate agents (Drew is a licensed agent with Keller Williams Elite in British Columbia).[24] Jonathan is also a licensed contractor.[35] Before going into real estate as a profession, however, the brothers tried acting, including minor roles in Breaker High, Smallville, and The X-Files.[33] Drew aspired to be an actor, while Jonathan sought a career as an illusionist,[6] but they began working in the real estate and design fields to financially support themselves as entertainers.[6] In 1996, they bought their first house as 18-year-old university students and, after renovations, sold it a year later for a $50,000 profit.[36][37] In 2004, they founded Scott Real Estate, Inc., a company that oversaw the sale and construction of residential and commercial projects, and that eventually had offices in Vancouver, Calgary, and Las Vegas.[3] While their business did well, after ten years went by with little to no acting jobs Drew decided to return to acting full-time.[38] In 2009, he was finally approached for what would become Property Brothers.[33] At the show's start, the twins had managed real estate holdings for 15 years.[35][33]

Reception[edit]

Within three weeks of its HGTV debut, the show was the top rated of the night.[39] The fifth season attracted more than 10 million US viewers on HGTV in the 25–54 age demographic, and the series consistently ranked as a top five cable program among upscale women in the 25–54 age group.[40] As of 2017, Property Brothers remains one of HGTV's highest rated shows, is HGTV's number three primetime show, and averages 2 millions viewers per week.[41]

Consumer Reports put it on its list of best home improvement shows, saying, "We all wish Drew and Jonathan were our big brothers—and that they’d help us find our dream home."[42] Critics of the show have remarked that the high-budget home purchases and renovations are "out of touch" with the changing housing markets that favor rentals, though Kathleen Finch (an HGTV executive) has said that so-called "hatewatch is part of the appeal" of the show.[39]

Property Brothers has drawn notice from multiple awards. After being nominated in 2011, Drew and Jonathan won the 2012 Leo Award (the awards program for the British Columbia film and television industry) for "Best Host(s) in an Information or Lifestyle Series" for Property Brothers.[43] In 2012, they were nominated for a Rose d'Or award in the lifestyle show category.[12][44] The show has been nominated for a Cablefax Award and for Outstanding Structured Reality Program at the 2015 Emmy Awards.[45][46]

The program has had an impact on popular culture, and has been the subject of multiple jokes on Brooklyn 99,[47][48] Unbreakable Kimmy Schmidt,[49][50] The Late Show with Stephen Colbert,[51] and Saturday Night Live.[52][53]

Episodes[edit]

For its duration, Property Brothers has been produced by Cineflix and distributed by Corus Entertainment. HGTV (a subsidiary of Scripps Networks Interactive) has since joined the program as an international distributor, however, has broadcast the show's episodes on a separate schedule. The chart below follows Cineflix's season schedules and Corus's air dates.[54][55] In January 2016, Cineflix renewed the show for 52 more episodes.[56]

On November 9, 2015, the brothers hosted an hour-long special, The Property Brothers: 100 Episodes & Counting, ahead of its 100th episode.[57] The special highlighted their favourite moments from the preceding 99 episodes, and was accompanied by the release of the Property Brothers Handbook, an mobile app that includes design tips, multimedia from the show, and "inspirational photos".[57]

Season Episodes Filming location Season premiere Season finale
1 13 Toronto January 4, 2011 (2011-01-04) March 29, 2011 (2011-03-29)
2 13 Toronto October 20, 2011 (2011-10-20) January 31, 2012 (2012-01-31)
13 Austin February 7, 2012 (2012-02-07) May 1, 2012 (2012-05-01)
3 13 Austin/Toronto September 4, 2012 (2012-09-04) February 4, 2013 (2013-02-04)
13 Vancouver February 11, 2013 (2013-02-11) September 12, 2013 (2013-09-12)
4 13 Atlanta January 12, 2014 (2014-01-12)  ()
13 Toronto October 27, 2014 (2014-10-27)  ()
5 13 Westchester County  () October 28, 2015 (2015-10-28)
13 Westchester County  () August 22, 2016 (2016-08-22)
6 13 Westchester County October 24, 2016 (2016-10-24) April 17, 2017 (2017-04-17)
13 Nashville April 24, 2017 (2017-04-24) TBA

See also[edit]

Footnotes[edit]

Notes[edit]

  1. ^ a b c d The program's Canadian and US distributors have broadcast the program's episodes on different timelines and schedules. In this article, season and episode numbers are first listed according to air dates by the Canadian distributor (Corus Entertainment), and the corresponding HGTV numbers follow in parenthesis.

References[edit]

  1. ^ Wilson, Jennifer (14 October 2011). "'We have the same creative spirit'; Drew and Jonathan Scott — twin brothers — are the perfect designing duo". Toronto Star. Retrieved 17 January 2012. 
  2. ^ a b c "Interview: Property Brothers Jonathan and Drew Scott Fix Up Canada". Real Style. 25 January 2011. Retrieved 17 January 2012. 
  3. ^ a b HGTV. "Drew Scott and Jonathan Scott". Retrieved 15 April 2012. 
  4. ^ a b Berk, Nancy (14 August 2015), "Property Brother Jonathan Scott Discusses the Power of 15-Minute Renovations". Parade. Retrieved 6 February 2017.
  5. ^ Laura, Robert (21 January 2013). Robert Laura's Interview With The Property Brothers Jonathan and Drew Scott.wmv (Video). YouTube. 
  6. ^ a b c Glionna, John (8 March 2015). "Twins Flip Homes and Expectations". Los Angeles Times. Retrieved 7 November 2017. 
  7. ^ a b Rypka, Marsala (February 2016). "Property Brothers" (PDF). Luxury Las Vegas: 35–38, 107. Retrieved 4 October 2017. 
  8. ^ Scott & Scott 2017, p. 211.
  9. ^ a b c d e Scott & Scott 2016, p. 21.
  10. ^ Scott & Scott 2017, p. 218.
  11. ^ Real Style staff (September 2012), "Interview: Property Brothers Drew & Jonathan Scott On Women, Dating & The New Season". Real Style. Retrieved 30 January 2017.
  12. ^ a b c d e f g h Hussain, Tania (13 March 2012), "The Two Skillful Brothers Scott: TV's 'Property Brothers' Finding and Building Dream Homes". West Life Bunny. Retrieved 8 March 2017.
  13. ^ a b c Villalpando, Nicole "Property Brothers transforming Austin homes for TV", Austin American-Statesman, 25 February 2012, accessed 1 May 2013.
  14. ^ a b Scott & Scott 2017, p. 230.
  15. ^ Stevens, Kimberly (6 September 2014), "For Home-Improvement Show Hosts, a Paradox: Every House but Their Own". LA Times. Retrieved 10 March 2017.
  16. ^ a b Gold, Kerry (18 March 2013), "The Property Brothers are back home – and on the hunt for bargains". The Globe and Mail. Retrieved 8 March 2017.
  17. ^ Scott & Scott 2017, p. 226–227.
  18. ^ a b Winterfeldt, Maggie (30 November 2015). "The Truth About Getting Your Home Renovated on Property Brothers". MSN. Retrieved 25 September 2017. 
  19. ^ a b c "Property Brothers Season 6". Property Brothers. Retrieved 27 September 2017. 
  20. ^ Scott & Scott 2017, p. 214.
  21. ^ Scott & Scott 2017, p. 215.
  22. ^ Scott & Scott 2017, pp. 214 – 215.
  23. ^ a b Rosman, Katherine (10 May 2017), "The Property Brothers Are Fixing to Take Over the World". The New York Times. Retrieved 10 May 2017.
  24. ^ a b Adair, Connie (7 February 2011). "Property Brothers the Latest Real Estate TV Stars". REM Online. Retrieved 26 September 2017. 
  25. ^ Ho, Rodney. "HGTV's 'Property Brothers' finish run in Atlanta". Radio and TV Talk. Retrieved 11 November 2017. 
  26. ^ Cary, Bill. "'Property Brothers' filming in Westchester homes". lohud.com. Retrieved 7 November 2017. 
  27. ^ Stein, Megan (24 March 2017). "Jonathan Scott on Property Brothers Superfans and If He'll Ever Go Solo: 'There's an Opportunity for a Show Called Property Brother". People. Time Inc. Retrieved 29 March 2017. 
  28. ^ a b Maloney, Val (July 4, 2017). "Fall TV 2017: Specialty targeting shifts". Media in Canada. Retrieved 10 November 2017. 
  29. ^ "Cineflix Rights and Lifetime® bring Property Brothers to the UK". Cineflix. 16 February 2015. Retrieved 11 November 2017. 
  30. ^ Luu, Christopher (June 28, 2017). "There Goes The Weekend, Hulu Is Now Streaming HGTV Shows". Refinery29. Retrieved 27 November 2017. 
  31. ^ a b c David, Friend (20 November 2014). "Success of 'Property Brothers' a lesson learned as Corus develops reality slate". Canadian Business. Toronto. Retrieved 10 November 2017. 
  32. ^ Wexler, Emily (3 October 2013). "Brands of the Year: Great Scotts". strategy. Retrieved 10 November 2017. 
  33. ^ a b c d Brown, Lauren (20 June 2012), "10 Amazing Secrets About HGTV's Property Brothers Jonathan and Drew Scott—AKA Your New Crushes". Glamour. Retrieved 1 May 2013.
  34. ^ a b "W Network Announces Mazda Sponsorship and Integration for New Season of Property Brothers Airing this Fall and Winter" (Press release). Corus Entertainment. Toronto, Canada. 29 September 2014. Retrieved 15 November 2017. 
  35. ^ a b Lifestyle staff, "Jonathan Scott and Drew Scott". Lifestyle.com. Retrieved 8 February 2017.
  36. ^ Hurt, Melonee McKinney (May 2012),"Bet on the House". Men's Health. 27 (4):66
  37. ^ Cockrell, Katie (7 February 2011). "Meet the Property Brothers". Archived from the original on 14 March 2011. Retrieved 15 April 2012. 
  38. ^ Kurutz, Steven (21 August 2014), "Hey, Here's an Idea for a Show". New York Times. 163 (56600):D1-D7
  39. ^ a b Wilson, Mark (21 June 2017). "You Cannot Escape The Property Brothers". Co.Design. Retrieved 10 November 2017. 
  40. ^ "HGTV's Property Brothers return with 2nd seasons of Buying and Selling and Brother vs. Brother" (Press release). Scripps Networks Interactive. 21 November 2013. Retrieved 4 March 2017. 
  41. ^ "Property Brothers". www.cineflixrights.com. Retrieved 7 November 2017. 
  42. ^ Consumer Reports staff (March 2015), "The Best & Worst Home Shows on TV". Consumer Reports. 80 (3):31
  43. ^ "Drew Scott Awards". IMDB. 
  44. ^ "3 Canadians up for Rose D'or Award". CBC Canada. February 2012. Retrieved 22 September 2017. 
  45. ^ "Program Awards". Cablefax. Retrieved 30 January 2017. 
  46. ^ "Property Brothers Awards & Nominations". Emmys. Retrieved 30 January 2015. 
  47. ^ Pape, Allie (6 April 2016). "Brooklyn Nine-Nine Recap: Let's Go to Prison". Vulture. Retrieved 24 May 2017. 
  48. ^ @MrDrewScott (21 May 2017). "Another reason I love @Brooklyn99FOX! 😂 #PropertyBrothers @JoeLoTruglio @iamstephbeatz @terrycrews @thelonelyisland" (Tweet) – via Twitter. 
  49. ^ "Kimmy Kidnaps Gretchen!". Unbreakable Kimmy Schmidt. Season 2. Episode 4. 15 April 2016. Netflix. Retrieved 24 May 2017. Titus, I'm the one who'd have to Property Brothers this gut job. 
  50. ^ Scott, Jonathan (21 May 2017). "You pegged Drew at least 😂 @unbreakablekimmyschmidt #JaneKrakowski". Instagram. Retrieved 24 May 2017. 
  51. ^ Scott, Jonathan (30 September 2017). "Bahaha. Wait for it!! Finally somebody said it!! Thanks @stephenathome". Twitter. Twitter. Retrieved 3 October 2017. 
  52. ^ "JD Scott" (Video). Facebook. 16 February 2015. Retrieved 3 October 2017. 
  53. ^ Day, Mikey, Moffat, Alex, and Gosling, Ryan (30 September 2017). The Fliplets - SNL (YouTube Video). Saturday Night Live. 
  54. ^ "Season 1: Episode 1 - Christine & John". The Scott Brothers. 24 January 2013. Retrieved 7 November 2017. 
  55. ^ "Property Brothers - Movies & TV on Google Play". Retrieved 27 September 2017. 
  56. ^ "Cineflix Kicks Off 2016 With New And Returning Series On U.S. Networks". cineflix. 29 January 2016. Retrieved 11 November 2017. 
  57. ^ a b "W Network's Property Brothers: 100 Episodes & Counting Special Premieres Monday, November 9" (Press release). Corus Entertainment. Toronto, Ontario. 3 November 2015. Retrieved 15 November 2017. 

Works cited[edit]

  • Scott, Jonathan; Scott, Drew (4 April 2016). Dream Home: The Property Brothers’ Ultimate Guide to Finding & Fixing Your Perfect House. New York: Houghton Mifflin Harcourt. ISBN 0544715675. 
  • Scott, Jonathan; Scott, Drew (5 September 2017). It Takes Two: Our Story. New York: Houghton Mifflin Harcourt. ISBN 1328771474. 

External links[edit]