Prophet (company)

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Prophet
Independent
Industry Brand Management
Founded 1992
Headquarters San Francisco, CA, United States
Number of locations
9
Area served
Worldwide
Key people

Michael E. Dunn, Chief Executive Officer; David Aaker, Vice Chairman; Andrew Pierce, President, U.S.; Rune Gustafson, President EMEA;

Scott Davis, Chief Growth Officer
Number of employees
350+[1][2]

Prophet is an integrated consulting firm and agency that specializes in working with clients to drive growth through the use of branding, marketing, design, analytics, and innovation. It maintains a headquarters in San Francisco and offices in the United States, Europe, and Asia.[1] The firm has published many books and articles on the topic of branding and marketing. It is best known for the rebranding of Swiss bank UBS; the opening of the Cosmopolitan of Las Vegas, and BP's Beyond Petroleum positioning.[3]

History[edit]

Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.[4][5]

In 1998, Michael Dunn was named company president.[6][7] Around the same time, author and consultant David Aaker began working with Prophet.[8][9] Aaker currently serves as the company's vice chairman.[10][11] Dunn was named Chief Executive Officer in 2000.[6] He is currently the firm's Chairman and CEO.[12] Prophet's annual revenue has grown to approximately $85 million with over 300 employees worldwide.

Acquisitions[edit]

In early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company.[13] Prophet acquired Noshokaty, Döring & Thun, a Berlin-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.[1]

In 2012, Prophet acquired several agencies beginning with (r)evolution, an Atlanta-based branding, marketing, and innovation consultancy.[14] Prophet then acquired the Material Group, a Chicago-based digital design and development studio.[15] Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.[3]

In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li.[16] Altimeter will operate under the name Altimeter, a Prophet Company and continue research in digital transformation, social business and governance, customer experience, big data and the Internet of Things.[17]

Locations[edit]

Prophet has 9 offices worldwide:

References[edit]

  1. ^ a b c Dunn, James (October 26, 2010). "Prophet: German office leads European growth". San Francisco Business Times. 
  2. ^ "Prophet LinkedIn Profile". LinkedIn. 
  3. ^ a b Farey-Jones, Daniel (December 3, 2012). "Figtree deal expands US brand consultancy Prophet". Brand Republic. 
  4. ^ Brekke, Dan (January 23, 2000). "The Future Is Now-or Never". New York Times. 
  5. ^ Bianchi, Alessandra (December 1, 1993). "Market research, student style. (Prophet Market Research hires graduate students on college campuses nationwide on a contract basis) (Brief Article)". Inc. 
  6. ^ a b "Michael Dunn Bloomberg Businessweek Profile". Bloomberg Businessweek. 
  7. ^ "Michael Dunn Forbes Profile". Forbes. 
  8. ^ Krauss, Michael (March 1, 2005). "High-tech brands begin blazing new trail". Marketing News. 
  9. ^ "David Aaker Haas School of Business Profile". Berkeley.edu. 
  10. ^ St. John, Olivia (January 21, 2013). "Made in USA makes comeback as a marketing tool". USA Today. 
  11. ^ Roberto, Ned; Roberto, Ardy (October 24, 2006). "David Aaker on the challenges a successful chief marketing officer faces". Philippine Daily Inquirer. 
  12. ^ "Marketing Entrepreneur". CalBusiness. Fall 2011. 
  13. ^ Elliott, Stuart. Accounts, People, Miscellany. New York Times. January 25, 2009.
  14. ^ "Prophet Acquires Atlanta Consultancy, (r)evolution". The Business Journals. 
  15. ^ Dwyer, Ann (September 13, 2012). "Prophet acquires Chicago digital design startup Material Group". Crain's Chicago. 
  16. ^ "Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop". VentureBeat. Retrieved 2016-04-12. 
  17. ^ "Prophet Expands Digital Capabilities With Acquisition of Altimeter Group". Reuters. 2015-07-22. Retrieved 2016-04-12. 
  18. ^ "Prophet Acquires Atlanta Consultancy, (r)evolution". Atlanta City Biz. August 13, 2012. 
  19. ^ Chowdrhy, Amit (September 14, 2012). "Prophet Acquires Chicago Digital Firm Material Group". Pulse2.com. 
  20. ^ "Prophet acquires Play". MandMGlobal.com. January 14, 2009.