Protect Our Winters

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Protect Our Winters
Protect Our Winters Logo
MottoPOW turns passionate outdoor people into climate advocates.
TypeNon-governmental organization, non-profit organization
PurposeClimate Action, Outdoor Industry, Environmentalism
HeadquartersBoulder, Colorado
Region served
Founder and President
Jeremy Jones
Mario Molina
WebsiteProtect Our Winters

Protect Our Winters (POW) Protect Our Winters is a 501(c)(3) nonprofit that turns passionate outdoor people into effective climate advocates to affect systemic political solutions to climate change. Founded by pro snowboarder Jeremy Jones in 2007, Protect Our Winters leads a community of athletes, creative-pioneers and business leaders to achieve this mission. The organization's headquarters is located in Boulder, Colorado, United States. POW envisions a clean energy future in which people travel by electric vehicles powered by a renewable energy grid, people no longer stress public lands with carbon extraction and the U.S. achieves carbon neutrality by 2050.

POW's theory of change centers around impacting climate policy by turning outdoor enthusiasts into advocates and adding them to the existing environmental base in geographies where decisions on emissions, reductions or renewable energy depend on the margins.

Policy Agenda[edit]

Carbon Pricing

  • POW believes in setting an economy-wide price on carbon
  • Instead of fighting individual legislative battles for one regulation at a time, putting a price on carbon is comprehensive strategy to reduce emissions, mitigating climate change. It accounts for the actual cost of burning fossil fuels, creating a more competitive market for clean energy sources.


  • POW believes in transitioning to a clean energy economy by investing in solar energy.
  • To realistically reduce our reliance on fossil fuels as a source of power, we have to utilize clean sources of energy. Solar energy is a sustainable source of energy with incredible potential for expansion and opportunity to develop on both the individual level and the commercial scale.


  • POW believes in utilizing innovative transit solutions to minimize greenhouse gas emissions from the transportation sector.
  • In 2016, the transportation sector surpassed the electricity sector as the largest source of greenhouse gas emissions in the United States. Given this impact, there is a clear need for strong advocacy on innovative solutions to reduce emissions and transform transportation.

Public Lands

  • POW believes in reducing fossil fuel emission from our public lands.
  • It is no secret that our public lands are used for energy extraction, which contributes heavily to climate change. The extraction and burning of fossil fuels releases carbon dioxide and other greenhouse gasses, including methane. The energy industry doesn’t own our public lands: we do. When we advocate to protect our public lands for recreation and conservation, let’s remember that protecting public lands protects our climate too.


POW utilizes the influence of its members, partners and Alliance members in advocating for its cause. POW’s partnerships with brands and CEOs continue to grow. In 2018, POW executed two congressional briefings and three lobby days, including the highest attended annual September Lobby Day (35 attendees meeting with a total of 30 Congressional Offices). They had nine companies represented, including Alterra Mountain Company, Aspen Skiing Company, Bemis Associates, Burton, Mt. Bachelor, POWDR Corporation, Ski Utah, Smartwool and Spyder.

In December 2012, POW worked in partnership with environmental agency Natural Resources Defense Council to publish a study determining how climate change is affecting the economy of the winter sport and tourism industry in the United States.[1]

The organization, despite the United States federal government shutdown of 2013, managed to send a delegation to Washington to meet with senators and discuss the issues surrounding climate change.[2]

On December 3, 2013, POW spoke with United States Environmental Protection Agency(EPA) Administrator Gina McCarthy on POW's influence on the winter sport community and POW agreed to fully support the EPA and Clean Air Act (United States).[3]

POW partnered with several Yale students to meet with winter athletes during the 2014 Winter Olympics at Sochi to promote a more open discussion about the effects of climate change.[4]

POW also participated at a march at New York City during the UN Climate Summit of 2014.[5]

Members and Support[edit]

POW receives financial support from well known companies such as The North Face, Patagonia and CLIF Bar as well as many other corporate companies, partners, foundations, individuals and resorts.[6]

The POW Alliance supports more than 140 professional athletes, scientists and creatives that work with POW to leverage their visibility, platforms and leadership to build awareness and inspire action on climate. These professional athletes act as environmental leaders within the snow sport community and POW in turn supports each athlete's own initiatives.[6]


POW has been featured in numerous news articles and magazines highlighting their efforts. They have also put out several public service announcements involving climate change and produced the films Momenta, Generations, and My Own Two Feet. [7]

My Own Two Feet[edit]

A film about snowboarders exploring off-limit areas of the Californian mountains by foot, without any motorized transportation in an adventure in search of deep snow.[8]


A short documentary film about the lasting effects of climate change around the world.


A full-length documentary film about the American coal industry, from the risks of transporting coal through the country to a wider, global impact with regards to carbon emissions of the industry's burgeoning Asian market.[9]

Official Website[edit]

Protect Our Winters


  1. ^ "Climate Impacts on the Winter Tourism Economy in the United States". Retrieved 10 April 2015.
  2. ^ "Aspen Climate Activists Take Pitch to DC". Retrieved 10 April 2015.
  3. ^ "Protect Our Winters Discusses Climate Solutions with EPA". Retrieved 10 April 2015.
  4. ^ "A Message for Sochi: Students Pitch Climate Story at Olympics". Retrieved 10 April 2015.
  5. ^ "What Has Protect Our Winters Done to Stop Climate Change This Year?". Retrieved 10 April 2015.
  6. ^ a b "Protect Our Winters: Partners". Retrieved 10 April 2015.
  7. ^ "Protect our Winters' New PSA". Retrieved 10 April 2015.
  8. ^ "My Own Two Feet plot summary". Retrieved 10 April 2015.
  9. ^ "Momenta Project". Retrieved 10 April 2015.

External links[edit]