Proton Persona

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Proton Persona
Proton-Persona-Red.jpg
Overview
ManufacturerProton
Production1993–present
Body and chassis
ClassCompact car (C) (1993–2016)
Subcompact car (B) (2016–present)

The Proton Persona is a series of compact and subcompact cars produced by Malaysian automobile manufacturer Proton.

The first generation Proton Persona (C90) refers to the export name given to the Proton Wira. The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé.

The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home market. It is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback. The CM Persona replaced the Proton Wira saloon in Malaysia and the C90 Persona in its export markets.

The third generation Proton Persona (BH) was unveiled in August 2016. It is based on an extended Proton Iriz platform, and is sold as a saloon complement to the Iriz hatchback. It directly replaced the nine-year-old CM Persona in its home market.

First generation (C95, C96, C97, C98, C99; 1993–2007)[edit]

Proton Persona (C90)
1994 Proton Persona GLSi 1.5 Front.jpg
Overview
Also calledProton Wira
Proton 400 Series
Proton Natura
Body and chassis
ClassCompact car (C)
Body style2-door coupé
3-door hatchback
4-door saloon
5-door hatchback

The Proton Wira made its debut in the United Kingdom in November 1993, where it was sold as the 'Proton Persona'. The Persona family initially consisted of the 4-door saloon and 5-door hatchback. Later in November 1995, the new Persona Compact model was introduced, and a 2-door Persona Coupé joined the range in 1997.[1] The Compact and Coupé models are the British counterparts of the Proton Satria and Proton Putra in Malaysia. From August 2000, the Satria and Wira nameplates were extended to the British market, and the Coupé was discontinued when production ended in 2001. The Wira was subsequently replaced by the all-new Proton GEN•2 in winter 2004.

The Proton Wira was first exported to Australia in May 1995. It was renamed 'Proton Persona' in 1996, and continued on sale there until 2004.[2] The Persona nameplate was also used for the Wira saloon in Chile.

Second generation (CM6; 2007–2016)[edit]

Proton Persona (CM)
Proton Persona (front), Serdang.jpg
Overview
Also calledProton GEN•2 Persona
Body and chassis
ClassCompact car (C)
Body style4-door saloon
2007–2010 Proton Persona (CM)

The second generation Proton Persona (CM) was unveiled on 15 August 2007.[3] It is the first Proton model to use the 'Persona' nameplate in its home market.

The CM Persona is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback. The entire section aft of the B-pillar was re-engineered, and many of the GEN•2's flaws were addressed.[3] Early models of the CM Persona were fitted with the 1.6-litre CamPro S4PH engine, but later models received the improved CamPro IAFM unit. The CM Persona would become a best-seller for Proton, selling over 40,000 units annually prior to the launch of the Proton Prevé.

Proton launched the Persona SE on 26 August 2008. It was pitched as a premium version of the existing CM Persona with exclusive kit and luxury equipment.[4] The CM Persona received a major facelift in March 2010 with the launch of the Persona Elegance.[5] The changes were largely cosmetic, and would set the Persona's exterior styling for the next six years.

The final update to the CM series, the Persona SV, was launched in November 2013.[6] The SV brought prices down and standardised all-round disc brakes and twin airbags.

Third generation (BH6; 2016–present)[edit]

Proton Persona (BH)
Proton-Persona-Red.jpg
Body and chassis
ClassSubcompact car (B)
Body style4-door saloon

The third generation Proton Persona (BH) was launched in August 2016.[7] It is based on an extended Proton Iriz platform and shares the latter's 1.6-litre VVT engine and basic structure, but its exterior design has been completely re-engineered to give it a distinct persona.[8] The interior of the BH Persona is largely unchanged over the Iriz, with the main exception of the new two-tier colour scheme.

The BH Persona is one class smaller than the outgoing CM Persona, but it offers more headroom, comparable rear legroom and a significantly larger boot.[8] The new BH is also more powerful, fuel efficient and sophisticated than the old CM.[9]

It is the latest model to carry Proton's newfound 'affordable safety' USP, and all BH Persona variants have been awarded the full five-star rating by ASEAN NCAP.[10]

Awards and accolades[edit]

  • Best Compact Car - Carsifu Editor's Choice Awards 2016[11]
  • Most Improved Model in Fuel Efficiency - Malaysia Car of the Year 2016[12]
  • Compact Sedan (Bronze Winner) - Carlist.my People's Choice Awards 2018[13]

References[edit]

  1. ^ John Fordham (5 November 1995). "MOTORING: THE PROTON PERSONA COMPACT 1.5GLSI IN 0-60 SECONDS". The Independent. Archived from the original on 7 September 2016. Retrieved 7 September 2016.
  2. ^ "Proton Persona". GoAuto.com.au. 7 September 2016. Archived from the original on 7 September 2016. Retrieved 7 September 2016.
  3. ^ a b Paul Tan (15 August 2007). "Proton Persona launched: Proton's new sedan". Driven Communications. Archived from the original on 14 August 2016. Retrieved 14 August 2016.
  4. ^ Paul Tan (26 August 2008). "Proton Persona SE now on sale for RM59,800". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016.
  5. ^ Danny Tan (18 March 2010). "Proton Persona Elegance facelift – full details!". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016.
  6. ^ Jonathan James Tan (30 November 2013). "Proton Persona SV launched – from RM44,938". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016.
  7. ^ Gerard Lye (23 August 2016). "2016 Proton Persona officially launched, RM46k-60k". Driven Communications. Archived from the original on 5 September 2016. Retrieved 5 September 2016.
  8. ^ a b Danny Tan, Hafriz Shah (23 August 2016). "VIDEO: 2016 Proton Persona 1.6L walk-around tour". Driven Communications. Archived from the original on 5 September 2016. Retrieved 5 September 2016.
  9. ^ "Proton Persona". Driven Communications. 5 September 2016. Archived from the original on 5 September 2016. Retrieved 5 September 2016.
  10. ^ Gerard Lye (23 August 2016). "2016 Proton Persona awarded 5-star ASEAN NCAP safety rating; ESC, minimum two airbags across range". Driven Communications. Archived from the original on 5 September 2016. Retrieved 5 September 2016.
  11. ^ "First CarSifu awards a success". The Star Malaysia. 27 November 2018. Archived from the original on 17 June 2018.
  12. ^ "Proton wins value-for-money, most improved fuel efficiency awards". New Straits Times. 27 November 2018. Archived from the original on 17 June 2018.
  13. ^ "The people have spoken! Here are the Malaysian's most favourite car models as voted across all the categories". Carlist.my. Archived from the original on 25 November 2018. Retrieved 25 November 2018.

External links[edit]