Proton Persona

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This article is about the 2007 car model by Proton. For the previous model sold in Europe and Australia, see Proton Wira.
Proton Persona
Overview
Manufacturer Proton
Production 2007–present
Body and chassis
Class Compact car / C (2007–2016)
Subcompact car / B (2016– )

The Proton Persona is a series of compact and subcompact cars produced by Malaysian automobile manufacturer Proton.

The first generation Proton Persona was launched in August 2007. It is based on an extended Proton Gen-2 platform, and was sold as a saloon complement to the Gen-2 hatchback. The Persona replaced the saloon variant of the Proton Wira, and was later succeeded by the Proton Prevé in 2012. However, Proton continued to produce the Persona as a low-cost alternative to the more sophisticated Prevé.

The second generation Proton Persona is scheduled for an August 2016 launch. It is based on an extended Proton Iriz platform, and will be sold as a saloon complement to the Iriz hatchback. It will directly replace the nine-year-old Persona as Proton's newest B-segment saloon.

First generation (CM6; 2007–2016)[edit]

History[edit]

Proton Persona (CM6)
Proton Persona (front), Serdang.jpg
Overview
Production Mid 2007–Mid 2016
Assembly Malaysia: Proton City (PTMSB)
China: Jinhua, Zhejiang (Youngman)
Designer Damian Chia,[1] Azlan Othman
Body and chassis
Class Compact car (C)
Body style 4-door saloon
Layout Front-engine, front-wheel drive
Related Proton Gen-2
Youngman Europestar L3
Powertrain
Engine 1.6 L CamPro S4PH DOHC I4
1.6 L CamPro IAFM DOHC I4
Transmission 5-speed manual
4-speed automatic
Dimensions
Wheelbase 2,600 mm (102.4 in)
Length 4,477 mm (176.3 in)
Width 1,725 mm (67.9 in)
Height 1,438 mm (56.6 in)
Kerb weight 1,170–1,190 kg (2,580–2,620 lb)
Chronology
Predecessor Proton Wira Saloon
Successor Proton Prevé (spiritual)
Proton Persona (BH6) (de facto)
2007–2010 Proton Persona

Exterior[edit]

The Proton Persona was unveiled on 15 August 2007 as the decisive successor to Proton's ageing Wira saloon range.[2] The Persona was largely based on the then three-year-old Proton Gen-2 hatchback platform, albeit modified to fit saloon specifications. The entire section aft of the B-pillar was re-engineered, amounting to a 167mm length extension over the Gen-2.[2] The extended rear overhang incorporates a larger 430-litre boot, while the boot lid itself was redesigned and features space-saving twin gas strut hinges.[3] Rear headroom in the Persona was also increased by 43mm over the Gen-2 courtesy of a redesigned rear roof design.[2]

Interior[edit]

The interior was redesigned to incorporate a glovebox at the dashboard, an accessory that was not available in the Gen-2.[2] The obtrusive analog clock present in the Gen-2's dashboard has also been replaced by a digital one that now resides in the digital display on the instrument panel. In addition, the door trims and panels were modified to feature more ergonomic window switches and door handles, and the pseudo-racing seats were replaced by more conventional and comfortable units. Fit and finish has noticeably improved and Proton made significant improvements to both ride and handling attributes with emphasis on comfort and refinement.[2]

A revised version of the Gen-2 launched on March 3, 2008 also incorporates the interior trims of the Persona.

Powertrains[edit]

The 1.6-litre CamPro S4PH engine in the Persona is the same 82 kW (110 hp) unit used in other Proton models, but with an improved cast aluminium oil pan design that reduces potential damage risks.[2] A transmission control unit re-calibration on models with automatic transmissions reduces the hunting of gears and improves gear changes in an attempt to mask the dip in the torque curve in the lower and middle rev ranges.[2] In the following year, the Persona came equipped with a new variable-geometry intake manifold module (Campro IAFM engine) which improves low-end torque and high-rev breathing.

The Proton Persona addressed many of the Gen-2's flaws, but the Gen-2 remained in production and received a major facelift several months after the launch of the Persona.

Proton Persona SE[edit]

Proton Persona SE

Proton launched a special edition of the Persona on 26 August 2008. It was pitched as a premium version of the existing Proton Persona with exclusive kit and luxury equipment. Only two colours were available; Blue Haze and Brilliant Red respectively, and the car retailed for RM59,800.[4]

Proton Persona Elegance[edit]

Proton Persona Elegance

The Persona given a facelift under the name Proton Persona Elegance on 18 March 2010. It featured a revised front grille, headlamps, front and rear bumper, bodykit, and LED tail lamps. The Campro IAFM engine's power output remains unchanged, but was upgraded with a completely new 32 bit ECU from Continental's VDO division.[5] Five trim lines were available; Base-Line (Manual or Automatic), Medium-Line (Manual or Automatic) and High-line (Automatic) along with five colours; Brilliant Read, Genetic Sliver, Tranquility Black, Bronze Garnet and Chiffon Green respectively. A sixth colour, Solid White, joined the range in May 2011.[6]

Proton Persona SV[edit]

Proton Persona SV test drive car.

Proton launched the Persona SV (in which ‘SV’ is an acronym for ‘Super Value’) at the Proton Bola! Bola! Bola! Mega Test Drive Carnival on 30 November 2013.[7] The launch comes six months after the introduction of the well-received Proton Saga SV. Like the Saga SV, some trim and equipment were removed in an effort to lower its pricing, but Proton did not compromise on safety as the Persona SV is equipped with dual front airbags, front seat belt pre-tensioners and all-round disc brakes with ABS and EBD. Such safety equipment is comparable to its main competitors, the Toyota Vios, Honda City and Nissan Almera. The Persona SV is offered as a larger and more powerful alternative to the Saga SV and is priced between RM44,938 and RM48,388. In comparison, the Saga SV retails between RM33,438 and RM36,888 respectively.[8]

Proton has sold 265,882 units of the Persona as of 31 August 2015, since its original début on 15 August 2007.[9]

Export market[edit]

The Proton Persona REEV during the RAC Future Car Challenge 2011, U.K..

On 10 March 2008, Proton Cars UK announced the new addition of the Proton Persona sedan to the British market, which is known as the Proton Gen-2 Persona,[10] while the Personas sold in other countries (such as Singapore and Australia) retain the name Persona. Besides the United Kingdom, Proton also uses the Gen-2 Persona name for the Indonesian market,[11] and had also been launched in Saudi Arabia on November 22, 2008 and in Egypt on November 24; the Gen-2 model was also jointly launched in Egypt.[12][13]

While officially marketed in the UK, Society of Motor Manufacturers and Traders sales figures for 2008 revealed only 4 units of the Persona were sold in that year, ranking the car as one of the least sold car models in the country in 2008.[14]

Proton participated in the RAC Future Car Challenge on 6 November 2011 with plug-in electric versions of the Persona, Saga and Exora, in which the company claimed 2 awards despite their shortcomings.[15]

Reception[edit]

Awards[edit]

  • 2011 Best Practices Award – Value-for-Money Car of the Year (1.31 and Above) Malaysia Excellence Awards – Frost & Sullivan
  • 2008 Asian Auto – Bosch Fuel Efficiency Awards – 1st place Family Car category (reported average fuel consumption of 6.8 L/100 km (42 mpg-imp; 35 mpg-US).[12] )
  • 2008 Frost & Sullivan Best Model of the Year.
Proton GEN-2/Persona (CM) sales & production between 2004 and Q2 2016[16][17]
Country Model Total Q2 2016 Q1 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004
 Malaysia GEN-2 664 1,632 2,055 4,143 10,719 18,925 32,927 20,066
Persona 946 1,044 11,143 N/A 46,415 44,391 42,988 42,310 18,333
 Australia GEN-2 49 64 188 328 190 186 308 506 609 878 174
Persona 67 92 241 173 250 351 339
 United Kingdom Both N/A 503 844 997 1,177 1,256 246
 Thailand GEN-2 1 0 37 98 195 271 584
Persona 26 994 1,588 1,326 978 409
 Turkey Both 500 707 715 682 N/A 856 748 862 552
 Egypt GEN-2 390 753 593 496 290 N/A
Persona 376 539 456 431 142 1,418 N/A
 Iran GEN-2 2 2,375 1,400 925
 United Arab Emirates Both 14 260 346
 Saudi Arabia GEN-2 16
Persona 5 119
 South Africa GEN-2 37 55 60
Persona 2 30 61 77 48
 Indonesia GEN-2 18 248 382 451
Persona 2 22
 New Zealand GEN-2 8 0 1
Persona 9
Total global sales GEN-2 N/A
Persona N/A
Total produced GEN-2 0 102 511 245 1,489 1,148 981 4,248 3,051 N/A
Persona 1,615 6,609 23,352 17,032 28,831 47,370 49,884 44,071 N/A
Notes: Q1 2016 applies for the months of January, February & March 2016 respectively.
Q2 2016 applies for the months of April, May & June 2016 respectively.
Total applies for units sold in the specified country between sales inception and June 2016 respectively.
Total global sales applies for combined units sold in all active markets.
Total produced applies for all units produced between January 2009 and June 2016 respectively.

Second generation (BH6; 2016– )[edit]

Proton Persona (BH6)
Proton-Persona-Red.jpg
Overview
Also called Proton P2-31A
Production August 2016–
Assembly Malaysia: Proton City (PTMSB)
Designer Azlan Othman
Body and chassis
Class Subcompact car (B)
Body style 4-door saloon
Layout Front-engine, front-wheel drive
Related Proton Iriz
Powertrain
Engine 1.6 L CamPro VVT DOHC I4
Transmission 5-speed manual
CVT
Dimensions
Wheelbase 2,555 mm (100.6 in)
Length 4,387 mm (172.7 in)
Width 1,722 mm (67.8 in)
Height 1,554 mm (61.2 in)
Kerb weight 1,155–1,210 kg (2,546–2,668 lb)
Chronology
Predecessor Proton Persona (CM6)

The launch of the second generation Proton Persona has been tentatively pegged at 23 August 2016. Official specifications and photos were made public on 12 August.[18]

Safety[edit]

  • ASEAN NCAP - 5/5 stars [19]

All Persona variants get Proton's VDC (Vehicle Dynamic Control) active safety net which consists of ABS (with EBD and brake assist), traction control system (TCS), electronic stability control (ESC) and hill-hold assist (HHA). Vehicle Dynamic Control aims to prevent or minimise the risks of a potential accident. It monitors the driver's steering and braking input, and if a loss of traction is detected, VDC automatically reduces engine speed and applies braking pressure, ensuring that the driver remains in control. All variants of the Persona come with Isofix child seat anchors (with top tether). The airbag count stands at six for the Premium and two for the Executive and Standard.

References[edit]

  1. ^ "Damian's a good omen at Proton". New Straits Times. 29 June 2004. Retrieved 14 August 2016. 
  2. ^ a b c d e f g Paul Tan (15 August 2007). "Proton Persona launched: Proton's new sedan". Driven Communications. Archived from the original on 14 August 2016. Retrieved 14 August 2016. 
  3. ^ Kon Wai Luen (23 April 2014). "Proton Persona SV Test Drive Review". autoworld.com.my. Archived from the original on 14 August 2016. Retrieved 14 August 2016. 
  4. ^ Paul Tan (26 August 2008). "Proton Persona SE now on sale for RM59,800". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016. 
  5. ^ Danny Tan (18 March 2010). "Proton Persona Elegance facelift – full details!". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016. 
  6. ^ Anthony Lim (26 May 2011). "Proton Persona – now available in signature solid white". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016. 
  7. ^ Jonathan James Tan (30 November 2013). "Proton Persona SV launched – from RM44,938". Driven Communications. Archived from the original on 15 August 2016. Retrieved 15 August 2016. 
  8. ^ Anthony Lim (15 June 2013). "Proton Saga SV launched – from RM33,438 OTR". Driven Communications. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  9. ^ "Proton ramps up Persona production". The Sun (Malaysia) / Bernama. 6 September 2015. Archived from the original on 6 September 2015. Retrieved 6 September 2015. 
  10. ^ "Proton Cars (UK) announce new addition to GEN-2 range". Proton Cars (UK) Limited. 10 March 2008. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  11. ^ Paul Tan (11 July 2008). "Proton Persona launched in Indonesia". Driven Communications. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  12. ^ Paul Tan (25 November 2008). "Proton Persona now sold in Saudi Arabia". Driven Communications. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  13. ^ Aizat (26 November 2008). "PROTON LAUNCHES PROTON PERSONA IN SAUDI AND EGYPT". kereta.info / Proton. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  14. ^ Mike Rutherford (13 March 2009). "The cars that nobody wants". The Telegraph. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  15. ^ Danny Tan (6 November 2011). "RAC Future Car Challenge Brighton to London: Proton wins two awards, Gordon Murray T.27 is overall winner". Driven Communications. Archived from the original on 16 August 2016. Retrieved 16 August 2016. 
  16. ^ "MarkLines - Statistics - Annual Sales by Model". marklines.com. Retrieved 22 August 2016. 
  17. ^ "MarkLines - Statistics - Annual Production by Model". marklines.com. Retrieved 22 August 2016. 
  18. ^ Gerard Lye (12 August 2016). "2016 Proton Persona details – variants, specs, pics!". Driven Communications. Archived from the original on 14 August 2016. Retrieved 14 August 2016. 
  19. ^ http://www.aseancap.org/5-star-asean-ncap-rating-for-proton-persona/

External links[edit]