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Provogue India Ltd
Industry Retail
Founded Mumbai, Maharashtra (India) (1997 (1997))
Headquarters Mumbai, India
Key people
Arun Bhargava (Chairman & Ind.Director), Nikhil Chaturvedi (Managing Director)
Products Clothing
Number of employees

Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.


Provogue is the official clothing sponsor of Rajasthan Royals in the Indian Premier League and the official sponsor for clothing of all teams in the Indian cricket league.[citation needed]

Currently, Hrithik Roshan is the brand ambassador for Provogue.[1] while Mahesh Babu is the brand ambassador for Provogue in South India.[2]


As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.[citation needed]


There are over 50[3] Provogue stores located across 40 cities in India.

On 1 July 2013, Provogue announced the launch of its e-commerce business portal.[3]


The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.[citation needed]


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