Provogue

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Provogue India Ltd
Industry Retail
Founded Mumbai, Maharashtra (India) (1997 (1997))
Headquarters Mumbai, India
Key people
Arun Bhargava (Chairman & Ind.Director), Nikhil Chaturvedi (Managing Director)
Products Clothing
Number of employees
450
Website www.provogue.com

Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.

Sponsorship[edit]

Provogue is the official clothing sponsor of Rajasthan Royals in the Indian Premier League and the official sponsor for clothing of all teams in the Indian cricket league.[citation needed]

Currently, Hrithik Roshan is the brand ambassador for Provogue.[1] while Mahesh Babu is the brand ambassador for Provogue in South India.[2]

Products[edit]

As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.[citation needed]

Stores[edit]

There are over 50[3] Provogue stores located across 40 cities in India.

On 1 July 2013, Provogue announced the launch of its e-commerce business portal.[3]

Recognitions[edit]

The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.[citation needed]

References[edit]

External links[edit]