Proximity Worldwide

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Proximity Worldwide
Aligned with BBDO worldwide and a member of the Omnicom group of companies
Industry Advertising, Digital Marketing
Founded 2000
Number of locations
43 offices around the world
Area served
Key people
Chris Thomas, CEO of BBDO Americas & Chairman of Proximity Worldwide;
Richard Fraser, Managing Director of Proximity AMEA;
Mike Dodds, Managing Director of Proximity Europe;
Nick Williams, Managing Director of Multinational Clients;
Jennifer Dougherty, Director of New Business, Americas;
Number of employees
over 2,500 employees

Proximity is the digitally focused direct marketing arm of Omnicom Group’s BBDO.[1] Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.[2]

They specialize in:[3] Interactive Marketing; Mobile and Social Media Analytics; Branding; Email Marketing and eCRM Direct Marketing; Interactive advertising and design; Customer Segmentation; Search Marketing; Strategy and Planning; Technology Architecture & Integration; & Strategic Planning.[4]


Founded in 2000, [1] Proximity worldwide has over 2,500 employees in 43 offices around the globe.

Proximity Worldwide is a member of the Omnicom group of companies and is aligned with BBDO Worldwide.[1][5]

Chris Thomas, CEO of BBDO Americas, was named to the additional role of chairman of Proximity Worldwide in 2011.[6] Thomas took over from Andrew Robertson, President and CEO of BBDO Worldwide, who had been filling this position.[7]

Proximity Worldwide counts brands like HP, Mercedes, Bayer, Emirates (airline), The Economist, ExxonMobil, P&G, and Visa Inc. as clients.[5]


Proximity Worldwide has been consistently recognized as the Most Awarded Agency Network from 2006-2016 at the John Caples Awards.[8] They were deemed Most Awarded Agency Network at DMA Echo Awards in 2006, 2007, 2008 and 2010[9] and from 2007–2009, they also were crowned winners of The Big Won.[10]


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