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A psepholograph (from the words psephology and graph) is a graphical representation of political opinion poll results showing electorate-by-electorate results, rather than reporting polls in percentages of the survey total. The Psepholograph more accurately shows the results of non-uniform swings, and translates the results into an electoral effect on a multi-party system allowing for several simultaneous trends. The Psepholograph was developed in Australia in 1992 by Matt Balogh,[1][2][3][4] and succeeds the Electoral Pendulum,[5][6] developed by Malcolm Mackerras.[7] It allows political analysts to graphically communicate the complexity of election results to the media and public.


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