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Two bottles of Pucko

Pucko is a classic Swedish drink made from milk, sugar and chocolate.[1][2] It was created in 1954 by Arla Foods. It is currently manufactured by Cocio in Denmark.[1] "Pucko" is also common slang for "idiot" in Swedish.


Pucko is a cold chocolate drink[3] that is primarily available in 20 cl glass bottles with a screw top, but there is also a somewhat bigger bottle. Pucko is now also sold in cartons and 1l bottles. The drink itself is also available in a few variants including a diet version.

While Pucko is sold in most Swedish shops that sells cold beverages,[4][5] it has become especially associated with hot dog vendors. To order a "dog with a Pucko" is a common cliché although it is not known how many Swedes actually prefer this combo. "A stockholmare, please" (generally "a person from the Swedish capital Stockholm") is used as local slang for "A Pucko, please" in Göteborg (Gothenburg). If you order "a halv-special (a hotdog with mashed potatoes on top) and a stockholmare" you'll get a Halv-special and Pucko in Göteborg.

Nutrition information[edit]

Pucko 20cl
Nourishment, per 100g
Energy: 280kJ/65 kcal
Carbohydrate: 10 g
Fat: 1,5g
Protein: 3,5g


  1. ^ a b Lidé, Svante (March 1, 2005). "Aftonbladet: Puckat med dansk Pucko". aftonbladet.se (in Swedish). Archived from the original on August 31, 2005. Retrieved December 9, 2017.
  2. ^ Solomon, M.R.; Polegato, R.; Zaichkowsky, J.L. (1998). Consumer behaviour: buying, having, and being. Prentice Hall Canada Inc. p. 303. ISBN 978-0-13-758707-0. Retrieved December 9, 2017.
  3. ^ World Drinks Marketing Directory. Euromonitor. 1999. p. 435. Retrieved December 9, 2017.
  4. ^ Thorburn, G. (2012). Superpiss, Meltykiss, Spankers and Muff. Little, Brown Book Group. p. 43. ISBN 978-1-78033-907-8. Retrieved December 9, 2017.
  5. ^ McDonough, J.; Egolf, K. (2015). The Advertising Age Encyclopedia of Advertising. Taylor & Francis. p. pt1212. ISBN 978-1-135-94913-6. Retrieved December 9, 2017.

External links[edit]