Pueblo Mágico

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The Programa Pueblos Mágicos (Spanish About this sound  ) ("Magical Villages Programme") is an initiative led by Mexico's Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural riches, or historical relevance. The Mexico Tourism Board acknowledges that México´s magical element, and not only its sun and beaches, is what keeps many tourists coming back. Thus, they created the 'Pueblos Mágicos' program to recognize places across the country that imbue certain characteristics that make them unique and historically significant.

A "Magical Village" is a place with symbolism, legends, history, important events, day-to-day life – in other words, "magic" in its social and cultural manifestations, with great opportunities for tourism.[1]

The programme was launched in 2001 and by 2012 a total of 83 towns and villages in all 31 states have been awarded the title Pueblo Mágico.


The objectives of forming this program are:[1][2][3][4]

  • To structure a supplementary and diversified touristic supply within the interior of the country whose sites contain important historical and cultural attributes.
  • To create and promote craftsmanship, festivals, traditions and the cuisine of the place.
  • To create tourist products like adventures, extreme sports, ecotourism, and sport fishing.
  • Reassess, consolidate and reinforce touristic attractions of these towns in the country which represent fresh and different alternatives to meet the rising demand of national visitors and foreigners.
  • This program is also developed with the purpose of recognizing the labor of its residents who have kept known for all people the cultural and historical riches of their home.


In order to pertain to the program the towns should have a population of at least 20 thousand, and should be located no more than 200 km (124.27 miles) or the equivalent of traveling two hours by land, from the touristic destination.[5] In addition to the town’s municipal and state authorities requesting incorporation to SECTUR so that they can make an assessment visit to evaluate the potential of the site,[1][5][6] the criteria needed in order to be considered for incorporation into the program are:

I. A formally constituted Pueblo Mágico committee.

II. A town council accord (an agreement to apply for admittance into the program)

III. Agreement of the state congress

IV. Direct economic contribution towards touristic development in projects, action plans and programs.

V. A municipal touristic development program updated with a time frame of at least three years.

VI. Updated ordinations with a touristic focus during current administration of the Municipality.

VII. Evidence of symbolic attraction of the aspiring community.

VIII. Health and public security services for tourists in case of an emergency.

IX. Private and social investment in touristic development and quality marks.

X. Other elements that the committee considers relevant for touristic activity.


# Image Town State Registration Year
1 FacadeBautistaHuasca.JPG Huasca de Ocampo Hidalgo 2001
2 PlazaHidalgo.JPG Real de Catorce San Luis Potosí 2001
3 Taxco Santa Prisca.jpg Taxco Guerrero 2002
4 Tepozotlan . Pueblo magico.jpg Tepotzotlán México 2002
5 Tapalpa church.JPG Tapalpa Jalisco 2002
6 Comala.JPG Comala Colima 2002
7 FacSaludPatzcuaro.JPG Pátzcuaro Michoacán 2002
8 Igreja de Dolores Hidalgo.jpg Dolores Hidalgo Guanajuato 2002
9 Iglesia Cuetzalán Puebla.jpg Cuetzalan Puebla 2002
10 Izamal.JPG Izamal Yucatán 2002
11 SantiagoApostolTequilaJAL.JPG Tequila Jalisco 2003
12 SanCrisCathedralChiapas2.JPG San Cristóbal de las Casas Chiapas 2003
13 Mineral del Monte.jpg Real del Monte Hidalgo 2004
14 ParrasPuebloMagico.jpg Parras de la Fuente Coahuila 2004
15 PanVBravoSpires2.JPG Valle de Bravo México 2005
16 TemploMazamicla.jpg Mazamitla Jalisco 2005
17 Plaza de Alamos, Son.jpg Álamos Sonora 2005
18 FacadePedroPabloTlalpu.JPG Tlalpujahua Michoacán 2005
19 Cosala (17806372654).jpg Cosalá Sinaloa 2005
20 ParroquiaSanSebastianen Bernal.JPG Bernal Querétaro 2005
21 Catedral de Coatepec.jpg Coatepec Veracruz 2006
22 Real de Asientos2.JPG Real de Asientos Aguascalientes 2006
23 Convento de Santa María Magdalena Vista.JPG Cuitzeo Michoacán 2006
24 Calle de Santiago.jpg Santiago Nuevo León 2006
25 Iglesia de la Misión de Todos Santos.jpg Todos Santos Baja California Sur 2006
26 Bacalar Lagoon.jpg Bacalar Quintana Roo 2006
27 Jerez0002.jpg Jerez de García Salinas Zacatecas 2007
28 Procesión Huamantla Amanecer.jpg Huamantla Tlaxcala 2007
29 Tarahumara women at Arareco Lake 1063.JPG Creel Chihuahua 2007
30 Capulalpam26.JPG Capulálpam de Méndez Oaxaca 2007
31 Ciudad Mier.jpg Ciudad Mier Tamaulipas 2007
32 Iglesia el fuerte.jpg El Fuerte Sinaloa 2009
33 StaClaraCobrePuebloMagico.jpg Santa Clara del Cobre Michoacán 2010
34 ExConventoDominicodelaNatividadTepotzlan.JPG Tepoztlán Morelos Declared in 2001, in 2009 it removed retrieving category in 2010
35 Tapijulapa.JPG Tapijulapa Tabasco 2010
36 Palizada centro.jpg Palizada Campeche 2010
37 FacadeMissionJalpan3.JPG Jalpan de Serra Querétaro 2010
38 MalinalcoPuebloMagico.jpg Malinalco México 2010
39 Cristo DSCF1685.jpg Zacatlán Puebla 2011
40 PlazadeArmasTeul.JPG Teúl de González Ortega Zacatecas 2011
41 Tlayacapan i01.jpg Tlayacapan Morelos 2011
42 MineralChicoPuebloMagico.jpg Mineral del Chico Hidalgo 2011
43 Cadereyta, Queretaro.jpg Cadereyta de Montes Querétaro 2011
44 Plaza2005.jpg Tula Tamaulipas 2011
45 GuadChurchElOroMX.JPG El Oro México 2011
46 Xico.jpg Xico Veracruz 2011
47 San Sebastian del Oeste.jpg San Sebastián del Oeste Jalisco 2011
48 Callejon en xilitla.jpg Xilitla San Luis Potosí 2011
49 Mineral de Pozos.jpg Mineral de Pozos Guanajuato 2012
50 San Francisco Church and Convent, Sombrerete, Zacatecas (25-10-2005).jpg Sombrerete Zacatecas 2012
51 SanSimonAngang.JPG Angangueo Michoacán 2012
52 Cuatrocienegas1.jpg Cuatrociénegas de Carranza Coahuila 2012
53 Kinotomb.JPG Magdalena de Kino Sonora 2012
54 SantiagoApostolPahuatlan02.JPG Pahuatlán Puebla 2012
55 Misión Nuestra Señora de Loreto.jpg Loreto Baja California Sur 2012
56 Valladolid, Yucatan church.jpg Valladolid Yucatan 2012
57 FacadeChpCalvarioMetepec.JPG Metepec México 2012
58 ChiapadeCorzoFuenteColonial.jpg Chiapa de Corzo Chiapas 2012
59 IGLESIA DE SANTO DOMINGO.JPG Comitán Chiapas 2012
60 Cruz-monolítica.jpg Huichapan Hidalgo 2012
61 TemploSantaMaríaTequis2.jpg Tequisquiapan Querétaro 2012
62 Batopilas Chihuahua 2012
63 KIOSCO 019.jpg Chignahuapan Puebla 2012
64 Tepanapa3.jpg Cholula (San Pedro y San Andrés) Puebla 2012
65 Pueblo de Pinos.jpg Pinos Zacatecas 2012
66 Amanecer en Lagos de Moreno (Parroquia de la Asunción de María).jpg Lagos de Moreno Jalisco 2012
67 Tacámbaro de Codallos.JPG Tacámbaro Michoacán 2012
68 Presidencia municipal calvillo.png Calvillo Aguascalientes 2012
69 Parián Nochistlán.jpg Nochistlan Zacatecas 2012
70 Mona tarasca- 2014-05-12 03-00.jpg Jiquilpan Michoacán 2012
71 Tlatlauqui5.JPG Tlatlauquitepec Puebla 2012
72 Tzintzuntzan.jpg Tzintzuntzan Michoacán 2012
73 Mapimidgo.JPG Mapimí Durango 2012
74 ChurchPapantla1.JPG Papantla Veracruz 2012
75 TecatePuebloMágico.jpg Tecate Baja California 2012
76 Pueblo Europeo en nl.jpeg Arteaga Coahuila 2012
77 Santa Ana de los Hornos, Viesca Coah.JPG Viesca Coahuila 2012
78 Plaza de jalpa de canovas.JPG Jalpa de Cánovas Guanajuato 2012
79 Parroquia de Nuestra Santísima Madre de la Luz. Santuario Diocesano en Salvatierra, Gto..jpg Salvatierra Guanajuato 2012
80 Yuriria.JPG Yuriria Guanajuato 2012
81 Palacio Municipal Xicotepec.JPG Xicotepec Puebla 2012
82 Jala Nayarit.jpg Jala Nayarit 2012
83 Iglesia rosario sinaloa mex.jpg El Rosario Sinaloa 2012
84 Templo de san Jeronimo.JPG Aculco De Espinoza México 2015
85 Atlixco9.JPG Atlixco Puebla 2015
86 Candela Coahuila 2015
87 Paquime0002.jpg Casas Grandes Chihuahua 2015
88 Cosco1.jpg Coscomatepec de Bravo Veracruz 2015
89 Guerrero Coahuila 2015
90 MunicipalPalaceHuauchinangoPuebla.JPG Huauchinango Puebla 2015
91 Huautla de Jimenez.jpg Huautla de Jimenez Oaxaca 2015
92 Beach on the Caribbean side of Isla Mujeres (4257546308).jpg Isla Mujeres Quintana Roo 2015
93 PlazaChurchIxtapan.JPG Ixtapan de la Sal México 2015
94 Palacio Municipal de Linares, Nuevo León, México..JPG Linares Nuevo Leon 2015
95 Parroquia de Nuestra Señora de los dolores (vista lateral inferior).JPG Mascota Jalisco 2015
96 Mazuntesummermorning.JPG Mazunte Oaxaca 2015
97 Mocorito-Skyline EAL.jpg Mocorito Sinaloa 2015
98 Palacio de hierro de orizaba.JPG Orizaba Veracruz 2015
99 FacadeParishPalenque.JPG Palenque Chiapas 2015
100 Vista de San Joaquin. Al centro Templo Señor San Jose.JPG San Joaquín Querétaro 2015
101 Presidencia municipal san jose de gracia.jpg San José de Gracia Aguascalientes 2015
102 El Grupo de la Iglesia o del Norte.jpg San Pablo Villa de Mitla Oaxaca 2015
103 Convento San pedro y san Pablo Teposcolula.JPG San Pedro y San Pablo Teposcolula Oaxaca 2015
104 Sayulita, Nayarit, Mexico.JPG Sayulita Nayarit 2015
105 Basílica de Nuestra Señora del Rosario de Talpa Jal 08.JPG Talpa de Allende Jalisco 2015
106 Tecozautla Hidalgo 2015
107 Mexico-3511 - Pyramid of the Moon (2214742994).jpg Teotihuacán México 2015
108 Parroquia de San Agustin.JPG Tlaxco Tlaxcala 2015
109 Tulum-27527-4.jpg Tulum Quintana Roo 2015
110 Villa del Carbon005.JPG Villa del Carbón México 2015
111 Roman Catholic church in Zozocolco.jpg Zozocolco de Hidalgo Veracruz 2015

Towns removed from the program[edit]

Below is the list of sites that were enrolled in the program but the title was revoked for failure evaluation:

# Image Town State Registration Year Retirement Year
1 Iglesia de San Miguel de Allende.JPG San Miguel de Allende Guanajuato 2002 In 2008 the category was removed by its inclusion in the list of World Heritage Site
2 ExConventoDominicodelaNatividadTepotzlan.JPG Tepoztlán Morelos 2001 In 2009 category was removed retrieving it in 2010
3 Mexcaltitlán Nayarit 2001 2009
4 ChurchPapantla1.JPG Papantla Veracruz 2006 In 2009 category was removed retrieving it in 2012


  1. ^ a b "Pueblos Mágicos, herencia que impulsan Turismo". gob.mx (in Spanish). Retrieved 2017-03-06. 
  2. ^ Balslev Clausen, Helene; Gyimóthy, Szilvia. "Seizing community participation in sustainable development: pueblos Mágicos of Mexico". Journal of Cleaner Production. 111: 318–326. doi:10.1016/j.jclepro.2015.01.084. 
  3. ^ Pérez-Ramírez, Carlos Alberto; Antolín-Espinosa, Diana Itzel (2016). "Programa pueblos magicos y desarrollo local: Actores, dimensiones y perspectivas en El Oro, Mexico". Estudios Sociales. 25 (47): 217. ISSN 0188-4557. 
  4. ^ Uhnák, Adam (2014-06-01). "The Mexican ‘Pueblos Mágicos’. A Qualitative Research Using Ethnological Methodology". Ethnologia Actualis. 14 (1). ISSN 1339-7877. doi:10.2478/eas-2014-0001. 
  5. ^ a b M�xico, El Universal, Compa�ia Period�stica Nacional. [http://archivo.eluniversal.com.mx/articulos/64825.html "El Universal - - Concierge C�mo identificar un pueblo m�gico"]. archivo.eluniversal.com.mx (in Spanish). Retrieved 2017-03-06.  replacement character in |last= at position 2 (help); replacement character in |title= at position 30 (help); replacement character in |first= at position 20 (help)
  6. ^ "DOF - Diario Oficial de la Federación". www.dof.gob.mx (in Spanish). Retrieved 2017-03-06. 

External links[edit]