Puffy AmiYumi

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Puffy AmiYumi
Puffy AmiYumi 20090704 Japan Expo 46.jpg
Yumi Yoshimura (left) and Ami Onuki (right) performing as Puffy at Japan Expo 2009
Background information
Also known asPuffy
OriginTokyo, Japan
Years active1995–present
LabelsEpic (1996–2005)
Ki/oon Music (2005–2013)
Warner Music Japan (2015 onwards)
Bar/None, Tofu (U.S.)
MembersAmi Onuki
Yumi Yoshimura

Puffy (パフィー, Pafī, romanized as PUFFY) or Puffy AmiYumi are a Japanese pop rock band formerly signed to Sony Music Japan under Epic Records and Ki/oon Music, later transferred to Warner Music Japan in 2015. The group continues to go by the moniker of PUFFY in Japan but, in order to avoid legal naming conflicts with Sean Combs, have adopted the name Puffy AmiYumi in the United States. They sing in Japanese and English.

Ami Onuki, whose nickname is Jane and Yumi Yoshimura, nicknamed Sue, were scouted by Sony-affiliated talent agencies and put together in the mid-1990s. The band gained mainstream success in Japan during 1998, following the release of their Jet album and tour in support of it.

Their first release "Asia no Junshin" sold a million records and their success has continued with several more full-length releases (totaling 15 million sales in Japan).[1]


Early recordings[edit]

When she was in high school, Ami sang for a band called "Hanoi Sex". In her sophomore year, the band auditioned during the Sony SD Audition and passed, becoming employees of Sony Music Entertainment. Years went by with little action by either the band or the record label, as Ami took vocal lessons and attended a professional school to learn how to become a better performer. Eventually the band dissolved, leaving only Ami under Sony's employment. She was encouraged to stay, despite lacking a band and a clear musical direction.[2]

Separately, Yumi had learned of the Chotto Sokomade talent search underway by Sony Music Artists when she was "around 18". She also auditioned and passed. She moved on her own from Osaka to Tokyo, where she eventually met Ami by chance in the Sony Music offices and then at a concert after-party, when the two hit it off. Both felt alone within the large Sony organization and neither were confident in their abilities as solo artists, so even though Ami had already recorded a solo CD under the guidance of former Unicorn front-man Tamio Okuda (it would later become half of solosolo), they requested Sony pair them as a duo.[3]

As Puffy[edit]

When paired together, their voices blended well and they had a close rapport. Producer and American pop musician Andy Sturmer christened them "Puffy", and is considered by Ami and Yumi as "the godfather of Puffy". Ami had previously met Tamio Okuda at a SPARKS GOGO concert, and he had produced her then-unreleased solo CD. He was eventually signed on to produce Puffy's first album AmiYumi. Their debut single, "Asia no Junshin", launched Puffy-mania. Asked if they were surprised by the attention after its success, Yumi told an interviewer "... everything that was put together for that song all came together and made it happen, but we didn't expect it. It was luck."[4]

As "Puffy-mania" exploded, they became multimedia stars, including hosting their own weekly TV show Pa-Pa-Pa-Pa-Puffy with guests such as Lenny Kravitz, Sylvester Stallone, Harrison Ford, and rock band Garbage.

Puffy in the United States[edit]

Puffy performing in New York City in 2006.

Puffy made their first US appearance as part of Music Japan's "An Evening with Japan's All-Stars" showcase at the 2000 South by Southwest (SXSW) festival in Austin, Texas.[5] After their performance at SXSW, attorneys for Sean "Puffy" Combs sent the band a cease and desist letter asking them to change their name. After changing their name in the US to Puffy AmiYumi, they told Entertainment Weekly:[6]

Yumi: It doesn't bother us at all. We respect the fact that Puff Daddy is Puffy in the U.S.
Ami: The bottom line is that we don't know what puffy means. We were given our name by somebody else six years ago, and we really don't have a clue.

The name "Puffy" most likely comes from Andy Sturmer's conscious or unconscious recollection of the night he and his bandmates/friends in the (as of then unnamed) band Jellyfish were trying to come up with funny/catchy band names. "The Puffy" was one of the titles presented by Roger Joseph Manning's friend Greg Hillegas. A laugh was had by all, and the conversation moved on. Somewhere on a legal pad in Roger or Andy's archives is that complete list...

After Pa-Pa-Pa-Pa-Puffy ended production in 2002, Puffy focused on performing in the United States. Several of their previous Japanese albums were released for the US market and they recorded theme songs for the animated series Teen Titans and SD Gundam Force. They have also done a cover version with Cyndi Lauper of her hit "Girls Just Wanna Have Fun". They were also interviewed on Jimmy Kimmel Live! by Jimmy Kimmel[7] and performed their songs "Hi Hi" and "Akai Buranko" (Red Swing)[8] on the show. They came back to the US in 2006 for their Splurge Tour. In April, 2017 the band made an appearance at Anime Boston for autograph signings.[9] After their appearance at Boston Anime Convention they did a 3 city USA Tour which they called their "Not Lazy Tour" of the cities of San Francisco, Los Angeles, and Dallas, Texas.

Animated series[edit]

On November 19, 2004, an animated series featuring cartoon versions of Ami and Yumi, Hi Hi Puffy AmiYumi, premiered on the United States' Cartoon Network. Despite both of them being voiced by American actresses (though Janice Kawaye, who plays Ami, is of Japanese descent), the real Ami and Yumi star in short live-action segments taped in Japan. The show also features some of Puffy's music. Cartoon Network's Japan service started airing episodes of the series (in English with Japanese subtitles) in 2005. In October of that year, TV Tokyo began airing a Japanese-dubbed version of the series, which eventually also went to CN Japan on January 8, 2006. Hi Hi Puffy AmiYumi also debuted in other countries such as Mexico, dubbed in Spanish, and Brazil, dubbed in Brazilian Portuguese, both transmitted on Cartoon Network.

Yumi said in an interview with LiveDaily:[10]

Yumi: The Cartoon Network show has given us a great opportunity to introduce the music to a new audience. When we toured, after the Cartoon Network show started, so many little kids came to our show. We always wanted as many people as possible to listen to the music.

Puffy AmiYumi made an appearance and performed in the Macy's Thanksgiving Day Parade in 2005 where they were also represented by their own Hi Hi Puffy AmiYumi float and balloon.[11]

On January 16, 2006 Ami and Yumi were appointed goodwill ambassadors to the United States as part of the Japanese government's campaign to encourage tourism in Japan.[12] They kicked off their 10th anniversary tour in Japan on April 14, 2006, then toured the East Coast of the United States with the PuffyAmiYumi Tour '06 Splurge! Splurge! Splurge! from July 8 to July 19, 2006, coinciding with the premiere of their new television show, Hi Hi PUFFY Bu.

Ami and Yumi have also made cameo voiceovers in an episode of the 2011 anime series, Usagi Drop, which aired on July 8, 2011. They also perform the opening theme to the anime.[13]

Musical style[edit]

Their music has been largely a collaboration between producer Tamio Okuda, American singer-songwriter Andy Sturmer, and Ami and Yumi themselves. Ami and Yumi's vocals have been likened to U.S. vocal sister group The Roches.[citation needed] They often sing whole songs together with harmonies and their sound borrows heavily from The Beatles and other artists such as ABBA, The Who, and The Carpenters. Both Ami and Yumi themselves have openly admitted that their music is hard to put into just one genre because of the many different influences.[citation needed]


They have mentioned Tamio Okuda, The Blue Hearts, Boom Boom Satellites, and Blankey Jet City as their main influences, and named their album Jet CD after Blankey Jet City.

Backing band members[edit]


Television work[edit]


  1. ^ J!-ENT 50-PAGE SPECIAL FEATURE: Puffy AmiYumi 15th Year Anniversary featuring interviews from 2000-2010 by Dennis A. Amith. Accessed December 5, 2010.
  2. ^ "Puffy 10th Anniversary Book 'Ayumi'", Ami Interview Chapters 1 and 2, Sony Magazines Inc., 2006
  3. ^ "Puffy 10th Anniversary Book 'Ayumi'", Ami Interview Chapters 1 and 2, Yumi Interview Chapters 1 and 2, Sony Magazines Inc., 2006
  4. ^ Whelski, Tina. "Feature: Hi Hi Puffy AmiYumi" Archived 2006-03-16 at Archive.today. WOMANROCK, August/September 2005. Accessed December 7, 2006.
  5. ^ Amith, Dennis A. "Prepare for the Puffy Invasion". nt2009 Entertainment, March 2001. Accessed December 7, 2006.
  6. ^ Bruner, Rob. "Sayonara, Puffy". Entertainment Weekly, April 3, 2001. Accessed December 7, 2006.
  7. ^ https://www.youtube.com/watch?v=U4N5Xfx7qLc Interview with Jimmy Kimmel[dead link]
  8. ^ https://www.youtube.com/watch?v=e_lNbB3enN0 Performance on Jimmy Kimmel Live![dead link]
  9. ^ "Guest Info: Puffy AmiYumi". www.animeboston.com. Retrieved April 3, 2017.
  10. ^ Fuoco, Christina. " LiveDaily Interview: Puffy AmiYumi " Archived 2006-10-21 at Archive.today. LiveDaily , July 19, 2006. Accessed October 16, 2007.
  11. ^ "Cartoon Network Unveils Hi Hi Puffy AmiYumi Float For the 79th Annual Macy's Thanksgiving Day Parade" (Press release). Time Warner. 31 October 2005. Archived from the original on 26 November 2005. Retrieved 7 December 2006.
  12. ^ "Puffy appointed goodwill ambassadors to U.S. for tourism" Archived 2006-02-13 at the Wayback Machine, Kyodo News, January 16, 2006. Accessed December 7, 2006.
  13. ^ Jennifer Sherman (2011-08-04). "Rock Duo Puffy to Voice-Act in Usagi Drop Anime". Anime News Network.

External links[edit]

Preceded by
Junko Miyama
Japan Record Award for Best New Artist
Succeeded by
Rina Chinen