Pulse Asia

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Pulse Asia Research Inc.
TypeNonprofit organization
IndustryOpinion polling
Founded1999 (1999)
FounderFelipe B. Miranda
Area served

Pulse Asia Research Inc. is a public opinion polling body in the Philippines. It was founded by Professor Emeritus Felipe B. Miranda (M.A. Political Science, University of Chicago) of the University of the Philippines Diliman.

Pulse Asia Inc. was founded in 1999 as a for-profit private company. In 2013, the company re-formed as nonprofit organization and changed their name to Pulse Asia Research Inc.

Ownership Dispute[edit]

Starting in late 2009, Pulsa Asia was accused of publishing biased or inaccurate polling, and of having close ties with Benigno Aquino III, who was elected President of the Philippines in May 2010.[1] SEC documents and a research paper indicated that Rafael Cojuangco Lopa and Antonio "Tonyboy" Cojuangco, blood relatives of Aquino, were involved in the establishment of Pulse Asia as well as Social Weather Stations, another polling group. Senatorial candidate Francisco "Kit" Tatad claimed Aquino was using these connections to his advantage, stating, "This suggests that there was a plan from the beginning by the Aquinos to control public opinion polling in the country."[2]

In October 2013, Pulse Asia issued a press release responding to these allegations. They stated that Cojuangco and Lopa were involved in establishing Pulse Asia in 1999, but were never involved in the research work of the organization, and no longer have shares in the company.[3]

Survey firms as "state propaganda tools"[edit]

Political survey firms in the Philippines have invariably been accused of being politically biased, especially by politicians, when these surveys deliver results unfavorable to their side. In 2010, Sen. Richard Gordon sued Pulse Asia and Social Weather Stations, the other leading political polling firm, in connection with his poor showing in pre-election surveys in which he was listed as a candidate for president.[4] Gordon explained that "surveys serve no public purpose except to rob the people of their right to be able to engage in a mental exercise where they can gauge their candidate's capability. It is mental conditioning in no uncertain terms.".[5] In the event, the court refused to issue the temporary restraining order requested by Gordon.[6] During the actual presidential elections, Gordon received 1.39% of the vote,[7] even less than the 2% the pre-election surveys had indicated.

See also[edit]


  1. ^ Sureta, Alfredo S., Jr. (16 December 2009). "The maturation of Philippine democracy". Archived from the original on 3 May 2010. Retrieved 17 March 2016 – via Scribd.
  2. ^ Clapano, Jose Rodel (6 May 2010). "Noynoy kin, allies behind Pulse, SWS". The Philippine Star. Retrieved 17 March 2016.
  3. ^ Holmes, Ronald D. (30 October 2013). "On the Ownership and Operations of Pulsa Asia" (PDF). Pulse Asia. Archived from the original on 26 August 2020. Retrieved 17 March 2016 – via Google Drive. Alt URL
  4. ^ News, ABS-CBN (April 13, 2010). "Gordon threatens to sue survey firms". ABS-CBN News.
  5. ^ "Press Release - Gordon sues SWS, Pulse Asia". legacy.senate.gov.ph.
  6. ^ Padua, Reinir. "Quezon City court won't stop poll surveys". Philstar.com.
  7. ^ "2010 Philippine presidential election". October 11, 2020 – via Wikipedia.

External links[edit]