Pure Cycles

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Pure Cycles
PredecessorPure Fix Cycles
Founded2010; 12 years ago (2010)
Area served
United States, Canada, Europe
Key people
ProductsBicycles & Bicycle Accessories

Pure Cycles, is a bicycle company based in Los Angeles, California[1] that was founded by Michael Fishman, Jordan Schau, Zachary Schau and Austin Stoffers in 2010,[2] as Pure Fix Cycles.[3][4][5]

The company was the first to introduce the glow in the dark bicycle.[6]

On April 20, 2020, Pure Cycles was sold to JBI.bike, a family-owned, Florida based bike and parts distributor with a bicycle division including brands such as Sun Bicycles, and Black-Ops.[7]


  1. ^ "The 21 coolest new businesses in Los Angeles". Business Insider. Retrieved 2018-05-02.
  2. ^ Daley, Jason (2013-04-20). "How a Group of Friends Made a Dent the $6 Billion Bike Industry". Entrepreneur. Retrieved 2018-05-02.
  3. ^ Davies, Alex (22 August 2012). "This Glow-In-The-Dark Bike Is Supposed To Keep Riders Safe At Night". Business Insider. Retrieved 7 February 2018.
  4. ^ Overholt, Zach (3 February 2011). "Pure Fix Cycles: $299 Worth of Fixed Gear". Bike Rumour. Retrieved 7 February 2018.
  5. ^ Dahlgren Nurman, Erica (2016). "Branding and Control Activities for Differentiating Generic Products" (PDF). Master's Thesis in the Master's Programme Entrepreneurship and Business Design.
  6. ^ Martin, Claire (2014-04-12). "How a Bicycle Maker Saw the Light, and Found Its Balance". The New York Times. ISSN 0362-4331. Retrieved 2018-02-23.
  7. ^ "JBI acquires Pure Cycles from its founders". Bicycle Retailer and Industry News. Retrieved 2020-07-16.

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