Pure Imagination

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For the Eric Reed recording, see Pure Imagination (album). For the comic book, see Pure Imagination (comics).

"Pure Imagination" is a song from the 1971 movie Willy Wonka & the Chocolate Factory. It was written by Leslie Bricusse and Anthony Newley specifically for the movie. It was sung by Gene Wilder (Willy Wonka).


  • Michael Feinstein recorded a version of "Pure Imagination" for his 1992 children's album of the same title.
  • Maroon 5 covered "Pure Imagination" in 2004.
  • In 2005, MasterCard commissioned an upbeat, alternative-style version of the song for its television commercial "Candy Store." Although it was only 30 seconds long, this commercial jingle version has attracted a great deal of attention from listeners who tried to find out the musical group performing the jingle and purchase a copy of it, only to be told by MasterCard that "Unfortunately, there is no way to get a copy of this song."
  • Mariah Carey covered "Pure Imagination" as an urban/R&B remix (B-side) with the remake of "I Still Believe."
  • RedLetterMedia uses the song during their Plinkett Reviews. The character of Harry Plinkett regularly sings the song in a slow, disturbing manner, typically while dragging kidnapped women through his house or putting his cat in the microwave.
  • Hat Films parodied the song in their video "Filfy Mods - More Explosives (Willy Wonka Tribute)" and titled the parody "Pure Incineration".
  • Transcendental mystic jazz rock band, The New Octaves, covers the song occasionally at live performances.
  • Karmin recorded a cover version of the song titled "Come With Me (Pure Imagination)" for their second studio album Leo Rising.
  • Gene Wilder sings it again in 2010 for the AT&T Rethink Possible commercial.
  • Josh Groban performed this at the Royal Variety Show, 2015.


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