Pure Imagination

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For the Eric Reed recording, see Pure Imagination (album). For the comic book, see Pure Imagination (comics).

"Pure Imagination" is a song from the 1971 movie Willy Wonka & the Chocolate Factory. It was written by Leslie Bricusse and Anthony Newley specifically for the movie and does not appear in the original book by Roald Dahl or the 2005 film adaptation by Tim Burton. It was sung by Gene Wilder (Willy Wonka).


  • Michael Feinstein recorded a version of "Pure Imagination" for his 1992 children's album of the same name.
  • Maroon 5 covered pure imagination in 2004.
  • In 2005, MasterCard commissioned an upbeat, alternative-style version of the song for its television commercial "Candy Store." Although it was only 30 seconds long, this commercial jingle version has attracted a great deal of attention from listeners who tried to find out the musical group performing the jingle and purchase a copy of it, only to be told by MasterCard that "Unfortunately, there is no way to get a copy of this song."
  • The tune served as the basis for Southwind Drum and Bugle Corps 2005 Program "Distorted Imagination".
  • The Blenders recorded a version in their signature vocal harmony style (not true a cappella for this track) mashed up with White Christmas.
  • Mariah Carey covered "Pure Imagination" as an urban/R&B remix (B-side) with the remake of "I Still Believe."
  • RedLetterMedia uses the song during their Plinkett Reviews. The character of Harry Plinkett regularly sings the song in a slow, disturbing manner, typically while dragging kidnapped women through his house or putting his cat in the microwave.
  • Hat Films parodied the song in their video "Filfy Mods - More Explosives (Willy Wonka Tribute)" and titled the parody "Pure Incineration".
  • Transcendental Mystic Jazz Rock band, The New Octaves cover the song occasionally at live performances.
  • Karmin recorded a cover version of the song titled "Come With Me (Pure Imagination)" for their second studio album Leo Rising.


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