|Product type||Hand sanitizer|
|Tagline||Imagine a touchable world|
Purell is an American brand of hand sanitizer invented in 1988, and introduced to the consumer market in 1997, by GOJO Industries. Its primary component is ethyl alcohol (70% v/v), and is used by wetting one's hands thoroughly with the product, then briskly rubbing one's hands together until dry.
Purell was acquired by Johnson & Johnson in 2006, then reacquired by GOJO in 2010. That year, Purell Green Certified Instant Hand Sanitizer became the first hand sanitizer to meet EcoLogo CCD-170 standards.
In early 2020, some of Purell's claims, including that it kills "99.99% of most common germs", have been met with regulatory warning to desist the claim.
During the 2020 COVID-19 pandemic, GOJO faced unprecedented demand for Purell products due to its reputation as a leading name-brand for hand sanitizer. Starting immediately as cases began to rise in the United States, Purell products ran out-of-stock and remained largely unavailable to the general public, with new shipments being prioritized to medical and professional customers. Purell's products were still hard to find in July 2020, despite GOJO producing more than twice the amount of hand sanitizer in 2020 than in 2019. GOJO has stated it is currently investing in further strategies to source ingredients and substantially increase manufacturing space for use by mid-2021.
Ownership and distribution
Pfizer acquired the exclusive rights to distribute Purell in the consumer market from GOJO Industries in 2004, and on June 26, 2006, Johnson & Johnson announced its acquisition of the Pfizer Consumer Healthcare division, which includes the Purell brand. In 2010, GOJO Industries bought the brand back from Johnson & Johnson.
Health risks and claims
Purell purposely adds an unpleasant bitter taste to its product to make it undesirable to drink and to discourage ingestion. In the 24 years Purell has been in business, the accidental or intentional ingestion of its products has been rare. The Chicago Tribune reported that children have become inebriated by ingesting Purell. One child's ingestion of the hand sanitizer caused her blood alcohol level to reach 0.218%; Purell contains 70% ethyl alcohol, while other hand sanitizers contain isopropanol which would likely have been fatal in the same dose. The product packaging recommends that the product be "kept out of the reach of children".
Purell has been claimed to "[kill] more than 99.99% of most common germs that may cause illness in a healthcare setting, including MRSA & VRE." However, in January 2020, the Food and Drug Administration issued a warning to Purell's maker, GOJO Industries, to stop its claims that the product is effective at eliminating diseases because there are no peer-reviewed, published clinical studies demonstrating the company's claims.
The product is inflammable, which is mentioned in the product label. Besides ethyl alcohol, it contains water, isopropyl alcohol, glycerin, carbomer, fragrance, aminomethyl propanol, propylene glycol, isopropyl myristate, and tocopheryl acetate.
- "Our History Founding of GOJO and History of Our Products and Well-Being Solutions". gojo.com.
- Yakowicz, Will. "Meet The Billion-Dollar Family Company That Makes Purell". Forbes. Retrieved 2021-07-30.
- "GoJo Industries Inc. reacquires Purell hand sanitizer brand from Johnson & Johnson". Crain's Cleveland Business. 2010-10-28. Retrieved 2021-07-30.
- cosmeticsdesign.com. "Gojo buys back Purell hand sanitizer from J&J". cosmeticsdesign.com. Retrieved 2021-07-30.
- Bureau, Indiaretailing (2010-11-09). "Gojo buys back 'Purell' from Johnson & Johnson". Indiaretailing.com. Retrieved 2021-07-30.
- "GOJO Launches PURELL® Green Certified Instant Hand Sanitizer World's First Hand Sanitizer to Achieve EcoLogo™ Certification". gojo.com. April 22, 2010.
- Casagrande, Michael (May 7, 2020). "When will hand sanitizer return to store shelves?". al.com.
- "Hand Sanitizer, Disinfectant Demands Hit 'Biblical Proportions'". news.bloomberglaw.com. Retrieved 2020-07-27.
- "Pfizer to Acquire PURELL(R) from GOJO; Alliance with GOJO and QualPak will Drive Global Expansion of Brand" (Press release). Pfizer. October 4, 2004. Archived from the original on March 4, 2006.
- Garvin, Jennifer (June 26, 2006). "Johnson & Johnson acquires Pfizer Consumer Healthcare". American Dental Association. Archived from the original on October 6, 2007.
- Byard, Katie (2010-10-30). "Purell brand handed back to Akron's GOJO". Akron Beacon Journal. Retrieved 2010-10-30.
GOJO – the Akron soap maker – purchased the Purell hand-sanitizer brand from Johnson & Johnson Consumer Cos. Inc. Financial terms were not disclosed.
- "Purell Corporate Statement: Discouraging Misuse by Ingestion". Purell. Archived from the original on 2013-03-17. Retrieved 26 February 2013.
- "Purell Corporate Statement: Purell Products Do Not Contain Triclosan". Purell. Retrieved 26 February 2013.
- Genovese, Daniella (2020-01-28). "FDA sends hand sanitizer brand Purell strict warning". FOXBusiness. Retrieved 2020-03-12.
- David Owen, "Hands Across America," The New Yorker, March 4, 2013, p. 30. On the development and increasing usage of Purell.