Purple Ocean Strategy Just as Blue Ocean Strategy states that a Red ocean Strategy (Competitive Strategy) does not guarantee success for the firm, a Purple Ocean strategy also claims that Blue Ocean Strategy cannot guarantee the business success in the long run since the Blue Ocean strategy will finally turn Red.
The Purple Ocean strategy believes that in today’s business world organizations require both innovative ideas as well as a series of strategies to compete with rivalry and remain functional in the long term. Consequently, the name Purple Ocean strategy was initially adopted following the secondary colour generated by combining red and blue colours. It believes in the power of alliances as the way to generate new business conditions as well as an instrument to fine-tune organizations. In addition, maintaining bargaining power from strategic alliances is crucial to the Purple Ocean strategy and this can be effected through a series of firm actions concerning communications and their execution.
Purple Ocean was a bulletin board system founded in June 1984. The Purple Ocean BBS was best known for its numerous gaming features including numerous different versions and scenarios of Trade Wars 1000, 2000, and 2002. At the high point of its visibility, over 100 different Trade Wars universes were operated simultaneously with thousands of players logging on each day. The Purple Ocean BBS was also the first BBS in Texas to offer 38.4 kbit/s transfer rates for every node.
- Nithisathian, Kittichok and John Walsh, “Purple Ocean Strategy Concept Paper: Content Analysis from Interviews and Literature Review,” paper presented at the SIU International Conference (January 30-31st, 2013)