Purple crocodile

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A purple crocodile similar to the one in the ad

The term purple crocodile (Dutch: Paarse krokodil) originates from a 2004 television advertisement by the Dutch insurance company OHRA promoting their lack of red tape. The purple crocodile has since become a metaphor for bureaucracy in the Netherlands.[1]

Description of the advertisement[edit]

The advertisement consists of a single sketch in which a mother and her daughter appear at the reception desk of a public swimming pool. The mother explains to the receptionist that the previous day her daughter left her inflatable purple crocodile at the swimming pool.

The receptionist hands the mother a form which must be filled out on both sides and handed in the following day between 9 and 10 AM, while the purple crocodile which her daughter had lost is seen standing in a corner of the reception desk. The mother then points at the purple crocodile and says that "it's right there." The receptionist says in a sneering tone "yes, it is right there" but takes no action.[2]

Appearance in Dutch law[edit]

A 2006 law Wijzigingswet belastingwetten ter vermindering van administratieve lasten aimed at reducing red tape has the official shortened name Wijzigingsplan «Paarse krokodil» (Amendment "Purple crocodile").[3][4]